Presentation on theme: "Let’s Start with some facts, shall we? As per Alexa, YouTube is the 3 rd most viewed website after Google and Facebook 60 hours of video gets uploaded."— Presentation transcript:
Let’s Start with some facts, shall we? As per Alexa, YouTube is the 3 rd most viewed website after Google and Facebook 60 hours of video gets uploaded on YouTube every minute! 4,000,000,000- Yes, 4 BILLION videos are watched every day 800 million visitors per month
30% of YouTube Traffic comes from the U.S. 70% comes from the rest of the world in 2011 more than 1 TRILLION views took place (which is about 140 views for each person on earth!) YouTube is monetizing 3 billion videos EVERY WEEK!
Justin Bieber’s Baby video (featuring Ludacris) is the MOST popular video of all time (as of 3/12) YouTube Mobile gets 600 million views DAILY! 500 years of YouTube videos are watched every day on Facebook 700 YouTube videos are shared on Twitter every minute
100 million people take a social action on YouTube (likes, shares, comments, etc.) every week More than 50% of videos are rated or commented upon by the users 120 million+ videos have been claimed by YouTube Content ID Tens of thousands of full length movies are available YouTube facts taken from Infographic on
Here’s what you NEED to get started to use Video with WordPress A good knowledge of your market / product /service (notice I didn’t say expert) A solid understanding of WordPress: Able to add posts and pages Comfortable installing, activating and configuring plugins A good feel for the WordPress dashboard Able to copy & paste (yep, it’s really that basic) A desire to simply GET STARTED!
Video Hosting & Sharing Why you want to self-host your videos Amazon S3 Why you want to SHARE your videos (Youtube, social media sites) You don’t need a plugin The importance of a sitemap
Videos & Traffic Creating and sharing videos WILL bring more traffic to your site Easy ways to get visitors BACK to your site from video sharing sites Sharing videos on multiple platforms allows NEW people to find you! Different TYPE of engagement
WordPress Options Free plugins vs. premium Start with FREE! ProPlayer Genesis Media Project Move up to premium when you need additional functionality (and when you are more comfortable with video) Video URL & embedding
Video Styles Screen Capture FREE options Paid options Talking Head (webcam) Regular video Slideshows Power Point /Keynote FREE options Paid options
HTML 5 & Responsive Websites What is HTML5? latest HTML that allows for video & audio on websites no need for a flash plugin Responsive Websites Can your site be viewed on multiple devices?
Thumbnails, Branding & Links Thumbnails Custom thumbnails for self hosted videos (integrating with sitemap) Selecting the thumbnail for sharing Branding Title clips, end clips, music, watermarks Engaging with your viewers (ask them questions) Linking Premium software
Measuring Are you tracking what’s working? Utilize what you’re using for WordPress already! Google analytics Site stats Social Stats YouTube Metrics
If you’re looking for more in depth training on using WordPress & Video, Sign up to get notified when WordPress Video Club opens its doors!