1. Launch of an electric car the GM Volt

2. Presented by Introduction & Technical Aspects: Falk von Hörsten
Car market in Germany: Sebastian Sonntag
Market opportunity for Volt: Michael Walczak
Mr Volt: Tim Pullmann
Ms Volt: Kathy Kleemann
Technical director & basic design: Benjamin Jobst & Markus Brachmann

3. GM‘s current situation
Formerly world‘s biggest car manufacturer for over 60 years
Now falling behind Volkswagen & Toyota
Saved from bankruptcy by U.S. government in 2009

4. What is the Volt? Experience a completely new way of driving:
Fully electric-powered car
Has all the comforts you experience in a conventional car
Environmentally friendly and sportive

5. How does the Volt work?
The Volt is powered exclusively by an electric motor
The energy is stored in Lithium-Ion battery packs
You can drive up to 60 km on battery power alone
A gas engine can provide electricity for long journeys
This range extender enables the Volt to drive up to 1000 km

6. Technical specifications
Electric motor with 150 horsepower
Electric range 60 km, with range extension ̴ 1000 km
Recharge time ̴ 3 hours
Mileage: 4.7 liters per 100 km in range extension mode, ̴ 1.6 liters combined
Batteries guaranteed durability: 250,000 km, equals 10 years
Acceleration: kmph: under 9 seconds

7. The car market in Germany

8. New car registrations in Germany – development 2005-2009

9. New car registrations in Germany – key segments 2009
Total:

10. New car registrations in Germany – compact cars Q1 2010
Total:

11. Share of Electric driven vehicles on all new registered cars in Germany 2009
Total:
Total:

12. Market opportunity for Volt

13. Sales projections for the Volt in Germany

14. Marketing challenges Create awareness of Volt
Establish a memorable and unmistakable brand identity
Create a deep connection with the core target audience
Visualize how Volt can meet customer needs
Launch Volt at motor shows (Frankfurt, Geneva)
10 year guarantee for the battery (250,000 km)
Tie up with car rentals (Sixt, Europcar...)

15. Technical challenges
Good availability of recharge stations (supermarkets, car parks, cinemas, universities...)
Ensure battery security in accidents
Guarantee & improve battery performance in all conditions
Continued improvement of the technology (power & efficiency)
Create more car variations (station wagon, convertible...)

16. Now who is ready for Volt?

17. Mr Volt – the typical male purchaser
35 years old
Married & father of a child
marketing executive in a cutting-edge company
Owns a nice detached house in a suburb
Visits the opera & cinema regularly
Enjoys long rides on his mountain-bike
Uses a MacBook Air & iPhone
Avid reader of contemporary literature
Keeps himself informed & subscribes to „Die Zeit“
Drinks „Krombacher“ to support the rainforest-project

18. Ms Volt – the typical female purchaser
30 years old
Unmarried but in a relationship
Works as a human resource manager in a big company
Lives in her own duplex apartment
Has a mind of her own
Stays competitive in a men’s world
Uses a personalized Dell notebook & an Aino cell phone
Works out regularly in a gym
Subscribes to Vanity Fair & FAZ
Buys organic food

19. Why Volt has to succeed

20. The future of GM is not good unless…
…GM succeeds in redefining its image from a producer of gas guzzlers to an environmentally friendly car maker
…they manage to establish the Volt as the icon of a green car
…the Volt becomes a signposting of the GM portfolio

21. Participants Philipp Bär Andre Schmiedgen Sebastian Hippel
Sebastian Sonntag
Benjamin Jobst
Ronny Varges
Arne Jordan
Falk von Hörsten
Sebastian Kellner
Michael Vopel
Robin Kögel
Michael Walczak
Ansgar Küpper
Kathy Kleemann
Marcus Mohrig
Markus Brachmann
Christian Nürnberger
Tim Pullmann
Producer: Keith Lewis
Stefan Reinhardt

22. Thank you for your attention!