1. Best Practice of Hungary
Written by Agnes Reke

2. Hypothesis
Appropriate social media usage
Improved learning process
As it is very well defined in our learning partnership application we had a hypothesis according to which using social media well can improve the learning process of e-learning in general.

3. What’s social media?
Most people in Hungary answered:
Facebook
iwiw

4. Social media is more than that.
What’s social media?
Social media is more than that.
Social Media
Social Network

5. What’s social media?
Wikipedia says: Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."

6. Social media technologies take on many different forms including:
magazines,
Internet forums,
webblogs, social blogs, microblogging,
wikis,
podcasts,
photographs or pictures,
video,
rating
social bookmarking.

7. Types of social media (Kaplan,Haenlein):
collaborative projects (e.g., Wikipedia),
blogs and microblogs (e.g., Twitter),
content communities (e.g., YouTube),
social networking sites (e.g., Facebook),
virtual game worlds (e.g., World of Warcraft),
virtual social worlds (e.g. Second Life).
By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010.

8. Technologies include:
blogs,
picture-sharing,
vlogs,
wall-postings, ,
instant massaging
music-sharing,
crowdsourcing
voice over IP, etc.

9. Functional building blocks
Identity
conversation
sharing
presence
relationships
reputation
groups
Social media services focus on some or all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

11. http://jobsinpods. wordpress

12. 1. What do we want to achieve?
Remember the S.M.A.R.T. criteria: specific, measurable, attainable, relevant, timed
to engage more students in using e-learning tools
students come up with new ideas on what they want to learn
students come up with new ideas on what they want us to do in the future
So after having a brighter idea what social media really is and not restricting it only to Facebook and iwiw we started to think which social media tools could be the most useful for us. First we had to decide what we want to achieve, what our goals are.

13. 2. Get to know our students (paramount importance)
age
ICT, social media customs
ICT, social media preferences
ICT, social media skills
what social media tools can they imagine using for learning

14. 3. Assess our resources
how much we can afford spending on using social media
ICT, social media skills
teaching skills
attitude change

15. 4. Pick the right tools
Use that suits teachers and students as well according to 2 and 3
In our case it was
Facebook
Skype
Picked the right tools to use that suits teachers and students as well according to 2,3
Facebook
Skype

16. 5. Introduce new tools How should we introduce our new tools?
make sure students know about them
present them on homepage
take the initiative

17. 6. Keep going – Keep talking
keep up respect
keep up interest
keep up interaction
never let it settle

18. goals were set according to S.M.A.R.T. criteria so control them
7. Regular evaluation
goals were set according to S.M.A.R.T. criteria so control them
Measure
Evaluate
Correct

19. ISZMKA
ISZMKA (Iskolaegészségügy Szakmai Műhely Közhasznú Alapítvány = Non-Profit Foundation for School Healthcare)
As a non-profit foundation working with volunteers the most important criteria that we had to keep in mind:
free or low cost;
easy to use (not just for the students but for the teachers as well);

20. ISZMKA
After establishing our needs, and criteria we asked our students which social media they had already used. We attributed this survey paramount importance.
We presumed that once somebody is engaged with using a certain type of social media they won’t start to use another for our sake or at least they will do it reluctantly.

21. Using a new social media tool:
would take time to learn;
would take effort to learn;
would distract time from using their existing social network; etc.

22. ISZMKA
According to our survey our presumption was right and students picked the same social media tools for e-learning purposes as the ones they had already been using for keeping in touch with friends in their free time.
These social media were:
Facebook
Skype
Also met our criteria: free, easy usage

23. ISZMKA Started using Skype and Facebook
Introduced them on our web page as well
Took the initiative and started inviting our students to be friends with on Facebook so they didn’t have to look for us, just to click accept. We were able to do that since we met most of them at least once in classroom education and we had created a friendly relation then. In addition we (trainers) and they (trainees) share common interest in school healthcare as school doctors or school nurses.

24. Challange Have to use different style!
What’s good on paper is inadequate on screen.
We looked for some useful advice on converting how we write content on paper to how we have to build up our Internet presence.
Understood the changes we have to make in order to be more successful.

25. Why to make a page scannable?
Instead of reading web pages word by word people usually just scan the page, which means we have to adept to them and make our web pages „scannable” by using:
From:

26. How to make pages scannable?
highlighted keywords
hypertext links
meaningful sub-headings
bulleted lists
one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
inverted pyramid style, starting with the conclusion
half the word count (or less) than conventional writing

27. Effect of Improved Web Writing
Basic website
Scannable version: +47%
Concise version: +58%
Combined: + 124% better usability

28. ISZMKA on Facebook Who is allowed to post on behalf of ISZMKA
Before starting we made a policy that contained:
Who is allowed to post on behalf of ISZMKA
How to create an authentic voice
How to handle malignant comments
How to enhance good comments
How to maintain relationships

29. ISZMKA on Facebook Invited students we had already met personally
Started talking to them interactively:
asked questions and LISTENED their answers
appreciated their ideas
answered their questions
encouraged them to participate
crowd-sourced certain issues about our foundation,
encouraged word of mouth „ad”,etc.

30. ISZMKA on Facebook Rules we found important:
Never leave a comment un-answered – nobody likes to be disregarded
Always find an opportunity to thank people for what they do or say – positive reinforcement
Make them feel good, smart, clever, creative, special
Never communicate negative things about anyone
Make content that is worth sharing.

31. Use reporting tools and feedback to continuously adapt your strategy.
What not to do: