Hypothesis Appropriate social media usage Improved learning process
What’s social media? Most people in Hungary answered:Facebookiwiw
What’s social media? Social media is more than that.
What’s social media? Wikipedia says: Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content."
Social media technologies take on many different forms including: magazines, Internet forums, webblogs, social blogs, microblogging, wikis, podcasts, photographs or pictures, video, rating social bookmarking.
Types of social media (Kaplan,Haenlein): 1.collaborative projects (e.g., Wikipedia), 2.blogs and microblogs (e.g., Twitter), 3.content communities (e.g., YouTube), 4.social networking sites (e.g., Facebook), 5.virtual game worlds (e.g., World of Warcraft), 6.virtual social worlds (e.g. Second Life).
Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant massaging music-sharing, crowdsourcing voice over IP, etc.
Functional building blocks Identityconversationsharingpresencerelationshipsreputationgroups
1. What do we want to achieve? Remember the S.M.A.R.T. criteria: specific, measurable, attainable, relevant, timed to engage more students in using e-learning tools students come up with new ideas on what they want to learn students come up with new ideas on what they want us to do in the future
2. Get to know our students (paramount importance) age ICT, social media customs ICT, social media preferences ICT, social media skills what social media tools can they imagine using for learning
3. Assess our resources how much we can afford spending on using social media ICT, social media skills teaching skills attitude change
4. Pick the right tools Use that suits teachers and students as well according to 2 and 3 In our case it was Facebook Skype
5. Introduce new tools How should we introduce our new tools? make sure students know about them present them on homepage take the initiative
6. Keep going – Keep talking keep up respect keep up interest keep up interaction never let it settle
7. Regular evaluation goals were set according to S.M.A.R.T. criteria so control them MeasureEvaluateCorrect
ISZMKA ISZMKA (Iskolaegészségügy Szakmai Műhely Közhasznú Alapítvány = Non-Profit Foundation for School Healthcare) As a non-profit foundation working with volunteers the most important criteria that we had to keep in mind: free or low cost; easy to use (not just for the students but for the teachers as well);
ISZMKA After establishing our needs, and criteria we asked our students which social media they had already used. We attributed this survey paramount importance. We presumed that once somebody is engaged with using a certain type of social media they won’t start to use another for our sake or at least they will do it reluctantly.
Using a new social media tool: would take time to learn; would take effort to learn; would distract time from using their existing social network; etc.
ISZMKA According to our survey our presumption was right and students picked the same social media tools for e-learning purposes as the ones they had already been using for keeping in touch with friends in their free time. These social media were: Facebook Skype Also met our criteria: free, easy usage
ISZMKA Started using Skype and Facebook Introduced them on our web page as well Took the initiative and started inviting our students to be friends with on Facebook so they didn’t have to look for us, just to click accept. We were able to do that since we met most of them at least once in classroom education and we had created a friendly relation then. In addition we (trainers) and they (trainees) share common interest in school healthcare as school doctors or school nurses.
Challange Have to use different style! What’s good on paper is inadequate on screen. We looked for some useful advice on converting how we write content on paper to how we have to build up our Internet presence. Understood the changes we have to make in order to be more successful.
How to make pages scannable? highlighted keywords hypertext links meaningful sub-headings bulleted lists one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph) inverted pyramid style, starting with the conclusion half the word count (or less) than conventional writing
Effect of Improved Web Writing Basic website Scannable version: +47% Concise version: +58% Combined: + 124% better usability http://www.useit.com/alertbox/9710a.html
ISZMKA on Facebook Before starting we made a policy that contained: Who is allowed to post on behalf of ISZMKA How to create an authentic voice How to handle malignant comments How to enhance good comments How to maintain relationships
ISZMKA on Facebook Invited students we had already met personally Started talking to them interactively: asked questions and LISTENED their answers appreciated their ideas answered their questions encouraged them to participate crowd-sourced certain issues about our foundation, encouraged word of mouth „ad”,etc.
ISZMKA on Facebook Rules we found important: Never leave a comment un-answered – nobody likes to be disregarded Always find an opportunity to thank people for what they do or say – positive reinforcement Make them feel good, smart, clever, creative, special Never communicate negative things about anyone Make content that is worth sharing.
Use reporting tools and feedback to continuously adapt your strategy. What not to do: http://www.xing.com/net/smmetrics/case-studies- successes-flops-and-disasters-515254/starbucks-social- nightmare-in-hungary-30796040/