2HypothesisAppropriate social media usageImproved learning processAs it is very well defined in our learning partnership application we had a hypothesis according to which using social media well can improve the learning process of e-learning in general.
3What’s social media?Most people in Hungary answered:Facebookiwiw
4Social media is more than that. What’s social media?Social media is more than that.Social MediaSocial Network
5What’s social media?Wikipedia says: Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
6Social media technologies take on many different forms including: magazines,Internet forums,webblogs, social blogs, microblogging,wikis,podcasts,photographs or pictures,video,ratingsocial bookmarking.
7Types of social media (Kaplan,Haenlein): collaborative projects (e.g., Wikipedia),blogs and microblogs (e.g., Twitter),content communities (e.g., YouTube),social networking sites (e.g., Facebook),virtual game worlds (e.g., World of Warcraft),virtual social worlds (e.g. Second Life).By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010.
8Technologies include: blogs,picture-sharing,vlogs,wall-postings,,instant massagingmusic-sharing,crowdsourcingvoice over IP, etc.
9Functional building blocks IdentityconversationsharingpresencerelationshipsreputationgroupsSocial media services focus on some or all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.
121. What do we want to achieve? Remember the S.M.A.R.T. criteria: specific, measurable, attainable, relevant, timedto engage more students in using e-learning toolsstudents come up with new ideas on what they want to learnstudents come up with new ideas on what they want us to do in the futureSo after having a brighter idea what social media really is and not restricting it only to Facebook and iwiw we started to think which social media tools could be the most useful for us. First we had to decide what we want to achieve, what our goals are.
132. Get to know our students (paramount importance) ageICT, social media customsICT, social media preferencesICT, social media skillswhat social media tools can they imagine using for learning
143. Assess our resourceshow much we can afford spending on using social mediaICT, social media skillsteaching skillsattitude change
154. Pick the right toolsUse that suits teachers and students as well according to 2 and 3In our case it wasFacebookSkypePicked the right tools to use that suits teachers and students as well according to 2,3FacebookSkype
165. Introduce new tools How should we introduce our new tools? make sure students know about thempresent them on homepagetake the initiative
176. Keep going – Keep talking keep up respectkeep up interestkeep up interactionnever let it settle
18goals were set according to S.M.A.R.T. criteria so control them 7. Regular evaluationgoals were set according to S.M.A.R.T. criteria so control themMeasureEvaluateCorrect
19ISZMKAISZMKA (Iskolaegészségügy Szakmai Műhely Közhasznú Alapítvány = Non-Profit Foundation for School Healthcare)As a non-profit foundation working with volunteers the most important criteria that we had to keep in mind:free or low cost;easy to use (not just for the students but for the teachers as well);
20ISZMKAAfter establishing our needs, and criteria we asked our students which social media they had already used. We attributed this survey paramount importance.We presumed that once somebody is engaged with using a certain type of social media they won’t start to use another for our sake or at least they will do it reluctantly.
21Using a new social media tool: would take time to learn;would take effort to learn;would distract time from using their existing social network; etc.
22ISZMKAAccording to our survey our presumption was right and students picked the same social media tools for e-learning purposes as the ones they had already been using for keeping in touch with friends in their free time.These social media were:FacebookSkypeAlso met our criteria: free, easy usage
23ISZMKA Started using Skype and Facebook Introduced them on our web page as wellTook the initiative and started inviting our students to be friends with on Facebook so they didn’t have to look for us, just to click accept. We were able to do that since we met most of them at least once in classroom education and we had created a friendly relation then. In addition we (trainers) and they (trainees) share common interest in school healthcare as school doctors or school nurses.
24Challange Have to use different style! What’s good on paper is inadequate on screen.We looked for some useful advice on converting how we write content on paper to how we have to build up our Internet presence.Understood the changes we have to make in order to be more successful.
25Why to make a page scannable? Instead of reading web pages word by word people usually just scan the page, which means we have to adept to them and make our web pages „scannable” by using:From:
26How to make pages scannable? highlighted keywordshypertext linksmeaningful sub-headingsbulleted listsone idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)inverted pyramid style, starting with the conclusionhalf the word count (or less) than conventional writing
27Effect of Improved Web Writing Basic websiteScannable version: +47%Concise version: +58%Combined: + 124% better usability
28ISZMKA on Facebook Who is allowed to post on behalf of ISZMKA Before starting we made a policy that contained:Who is allowed to post on behalf of ISZMKAHow to create an authentic voiceHow to handle malignant commentsHow to enhance good commentsHow to maintain relationships
29ISZMKA on Facebook Invited students we had already met personally Started talking to them interactively:asked questions and LISTENED their answersappreciated their ideasanswered their questionsencouraged them to participatecrowd-sourced certain issues about our foundation,encouraged word of mouth „ad”,etc.
30ISZMKA on Facebook Rules we found important: Never leave a comment un-answered – nobody likes to be disregardedAlways find an opportunity to thank people for what they do or say – positive reinforcementMake them feel good, smart, clever, creative, specialNever communicate negative things about anyoneMake content that is worth sharing.
31Use reporting tools and feedback to continuously adapt your strategy. What not to do: