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Seite 1 Version 1.0 23.01.2014 - United Internet Media AG Significant Increase of Efficiency and Reach with TGP ® Compared campaign planning for a target.

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Presentation on theme: "Seite 1 Version 1.0 23.01.2014 - United Internet Media AG Significant Increase of Efficiency and Reach with TGP ® Compared campaign planning for a target."— Presentation transcript:

1 Seite 1 Version United Internet Media AG Significant Increase of Efficiency and Reach with TGP ® Compared campaign planning for a target group women aged years interested in health with a budget of each 100,000 Euro Source: AGOF internet facts 2008-III, Planning Tool TOP Results including targeting wastage Target Group CPM reduced by a multiple using TGP ® Reach tripled with constant budget by using TGP ®

2 Seite 2 Version United Internet Media AG TGP ® -Campaigns are more effective and efficient Average increase of advertising impact and return on investment using TGP ® Source: Media Research United Internet Media, average growthrates from UIM-case studies on advertising impact of TGP® ROI based on increase of advertising impact vs. employed budget A multitude of case studies shows: TGP ® -Campaigns achieve a higher advertising impact ROI: advertising effect per employed Euro increases significantly

3 Seite 3 Version United Internet Media AG Case Study – Kraft Foods Tassimo Customer: Kraft Foods Branch: FMCG/SDA Media agency: Mindshare Duration of campaign: – Target group: WEB.Consumer To drive traffic to the Tassimo-Site. Furthermore to raise advertising parameters such as advertising recall and purchase intention. Customer Creatives and targeting for this campaign MPU Lougout Page (WEB.DE and GMX) WEB.Consumer ObjectiveRealisation

4 Seite 4 Version United Internet Media AG With WEB.Consumer the traffic and all classic parameters of advertising effectiveness increased clearly. The purchase intention in particular almost quadrupled. Rate of Increase: WEB.Consumer Campaign compared to Classic Campaigns Case Study – Kraft Foods Tassimo - Results Results 38,9 % 113,0 % 87,2 % 390,0 % 0 % 100 % 200 % 300 % 400 % Brand Awareness Advertising Recall ImagePurchase Intention Target group definitions based on the GfK ConsumerScan Panels are established in our company. Now we can reach our target group directly via WEB.Consumer on the Internet, it is trendsetting! The results convinced us. The Tassimo campaign by WEB.Consumer achieves all quantitative and qualitative criteria of advertising effectiveness! Thorsten Müller, Media Manager Kraft Foods D/AT/CH


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