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Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional.

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Presentation on theme: "Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional."— Presentation transcript:

1 Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011

2 Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey Point change YOY

3 Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011 vs Point change since 2006

4 Point Change TV market P18+ Source: Regional TV Agency Survey 2011

5 Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM GBs = 100 Source: Regional TV Agency Survey 2011

6 Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P16-39 = 100 Source: Regional TV Agency Survey 2011


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