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MTP Stuttgart. Campaign Yellow Strom Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January.

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Presentation on theme: "MTP Stuttgart. Campaign Yellow Strom Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January."— Presentation transcript:

1 MTP Stuttgart

2 Campaign Yellow Strom

3 Company: Yellow Strom GmbH Subsidiary of EnBW Energie BW AG Agency: Jung von Matt/Spree Campaign since: January 28th 2008 Product: Yellow Strom

4 Objective Pleasant description of a serious topic Inform the consumers Establishment in the international environment Target Audience: Mass market Target group m/f 18-99 years Branch of industry: Energy supply Campaign Yellow Strom

5 Media Mix: TV-Spots, Online Marketing Cinema, PR, Sales Promotion Budget: ca. 6 million euros Objective Achievement 95 % customer satisfaction (Sept. 2008) Top position in quality tests of german energie firms Number of customers rises up to 1,4 million euros

6 Campaign Yellow Strom List of literature: www.yellowstrom.de www.strom-magazin.de

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