Anthony Bartoli (yes, *the* Anthony Bartoli) Rich Lucy Who are these people, why we’re here, and why you should leave now.
Buzzword Noun – An important sounding, usually technical, word or phrase often of little meaning, used chiefly to impress laymen. (Merriam-Webster) Website Autoresponder ILM 3 rd Party Leads Flash Metrics SEO/SEM/ Microsites Google Analytics VSEO Chat Blog Mobile Social Transparency ZMOT Big Data Reputation Management Content ?????????
The price/value equation The Power of “No” Price vs. Value
TO QUOTE OR NOT TO QUOTE, THAT IS THE QUESTION?
Send Quotes How to kill the Quote and appease your desk managers “I just sent you 7 price quotes via e- mail…did you get them?” To Quote or Not to Quote, That is the Question.
Do you communicate the value? “Yes, we have that EX-L in stock, your internet price is….” or…….. “Yes, that EX-L that you’re interested in is in stock, and is equipped with the most popular asked-for options (e.g., bluetooth, nav, etc.)….. Build Value in the Product
“I am the……” “Here are some reviews…….” “Work by appointment to save you time and energy…..” Build Value in Yourself
Have to hold vendors accountable Do something about it when there’s a problem Get the entire store on board with a showroom visit process that builds value and price Transparency Here? Definitely. Where do we go from here?
Contact Info Anthony Bartoli Bommarito Nisan Honda VW Ford. eCommerce Director firstname.lastname@example.org Share an important takeaway you received from this session using hashtag #DD17 for a chance to win an iPad. Richard Lucy Tim Dahle Nisan eMarketing Director email@example.com