Of consumers who own a Smartphone, nearly ¾ also own a tablet Average number of hours spend on Smartphone Average number of hours spend on Tablet 4.6 5.1 Source: Salesforce 2014 Mobile Behavior Report
Mobile Playbook, 2 nd edition, Google, Oct 2013 Results of local searches Google Places, Hyperlocal ads, Reputation Management Google Places Listings, Responsive or Adaptive Website, Mobile click-to-call ads 94% of smartphone users search for mobile location 51% visited a store 48% called a store Google Places Listings, Hyperlocal ads
Google Mobile Ad Choices Mobile ad sitelinks Mobile click-to-call Hyperlocal with location extensions
Responsive Web Design Pros: Uniform designs, can fit any and all devices Search friendly: Google prefers Simplicity, one website to maintain and manage Cons: Be careful choosing images Need to optimize for load times
Adaptive Web Design Pros: Experience can be more deeply tailored to mobile Can potentially load faster, but varies by provider Cons: Need complicated redirects for cross-linking Can leave tablet users in limbo Can offer poor SEO, can be seen as duplicate content
Analyze website data for mobile activity % of mobile visitors bounce rates for relevant pages phone calls and form submissions from mobile browsing Optimize for mobile path Know Your Mobile Analytics
Contact Info Full Name: Company: Job Title : Email: George Nenni Dominion Dealer Solutions VP Operations George.Nenni@DriveDominion.com @georgenenni Share an important takeaway you received from this session using hashtag #DD17 for a chance to win an iPad.
George Nenni | Dominion Dealer Solutions | VP Operations | firstname.lastname@example.org The Evolving Behavior of the Automotive Mobile Shopper George Nenni @georgenenni