1. Public Private Renewable Energy Group
Business Plan and
Value Proposition
Public Private Renewable Energy Group

2. The Team Ben Berry Barbara Jensen Puneet Kukkal Priyanka Kukkal
B y
Ben Berry
Innovation Program Leadership, Government Transportation Industry, Clean Renewable Energy, and Geospatial Opportunity Modeling
Barbara Jensen
Program Management, Energy Industry Development, and Contract Fulfillment
Puneet Kukkal
Engineering Management, Analysis and Planning
Priyanka Kukkal
Customer Relationship Management, Consulting and Business Strategy
Other Technical Advisors are members of
Willamette University, Portland General Electric, US Federal Energy, David Evans and Associates, Portland Development Commission
B n
P l
P l

3. The Business Problem The four major hurdles faced by power developers:
Setting up power transmission
Obtaining financing
Receiving permits
Partnering with competent technical firms
Solving the Issue: “not in my backyard”
Problem

4. The Business Solution A brokering service that:
PPRE
Solutions
Problem
A brokering service that:
Connects developers to business partners
Facilitates communication between the partners
Has renewable energy expertise to oversee the process

5. What Does PPRE Offer?
From fragmented to integrated large-scale clean renewable energy power generation
A portfolio of professional contacts in the utility, banking, government, & construction fields
Renewables Change Management facilitation methodology
Project site optimization
Decades of experience working in the energy and transportation industries

6. Value Proposition Target Market Product Customer Benefits
Public and Private Renewable Energy Developers
Product
Facilitated Renewable Energy Power Generation Projects
Customer Benefits
Leverage Strategic Relationships
Shorten Development Timeline
Reduced Capital Costs
Decrease Time to Revenue
Capture

7. The Industry
Clean Renewable Energy – Solar Roadways. PPRE plans to use the Solar Roadway’s product for its signature project. The U.S. Department of Energy is funding the development of 12-by-12 foot solar panels, dubbed “Solar Roads,” that can be embedded into roads, pumping power into the electric grid.
Panel Features. LED road signage and built-in heating elements that prevent roads from freezing. Each Solar Road panel can develop around 7.6 kwh of power each day at a one time acquisition cost of about $7,000 each. Once widely adopted, they could realistically wean the US off fossil fuels: a mile-long stretch of four-lane highway could take 500 homes off the grid.
Signature -- Electric Vehicle Recharging. Expand HEV and EV use through country-wide Highway Rest Area electric charging power via in ground and drivable Solar Road panel arrays. This expands State’s economic development via EV transportation and adds jobs for green-tech, construction, integrators and chip manufacturers.
Technology. Solar Road panels contain micro-processor and energy management systems with a translucent and rugged high-strength top layer made of glass. Base layer under the panel routes power and data utilities (TV, phone, Internet) to homes & power companies.
The heart of the Solar Roadway™ is the Solar Road Panel™
The Solar Roadway is a series of structurally-engineered solar panels that are driven upon. The idea is to replace all current petroleum-based asphalt roads, parking lots, and driveways with Solar Road Panels that collect energy to be used by our homes and businesses. Our ultimate goal is to be able to store excess energy in or alongside the Solar Roadways. This renewable energy replaces the need for the current fossil fuels used for the generation of electricity. This, in turn, cuts greenhouse gases literally in half.
Each individual panel consists of three basic layers:
Road Surface Layer - translucent and high-strength, it is rough enough to provide great traction, yet still passes sunlight through to the solar collector cells embedded within, along with LEDs and a heating element. It is capable of handling today's heaviest loads under the worst of conditions. Weatherproof, it protects the electronics layer beneath it.
Electronics Layer Contains a microprocessor board with support circuitry for sensing loads on the surface and controlling a heating element. No more snow/ice removal and no more school/business closings due to inclement weather. The on-board microprocessor controls lighting, communications, monitoring, etc. With a communications device every 12 feet, the Solar Roadway is an intelligent highway system.
Base Plate Layer Layer - While the electronics layer collects energy from the sun, it is the base plate layer that distributes power (collected from the electronics layer) and data signals (phone, TV, internet, etc.) "downline" to all homes and businesses connected to the Solar Roadway. Weatherproof, it protects the electronics layer above it.

8. Solar Highways you can drive on……
Consumption Close to the Source of Generation. As the highway electric grid model gains traction and is built out, the highway electric grid will power vehicles efficiently and allow drivers to plug into alternative charging stations along highways, perhaps even by expanding existing highway rest stations.
The idea of "non-wired solutions" affects much of the discussion in the debate over building more transmission lines to and from far-flung locations versus generating and using renewable energy close to where the energy will be consumed; thus, reducing the cost of expensive power transmission line build out. We hear the argument that utilities haven't gone far enough in considering non-wired alternatives, e.g. efficiency measures, smart wireless metering, distributive generation, etc. Consumption close to the source plays to PPRE’s business model where we reduce reliance on traditional transmission line approaches and focus on short interconnects to the Distribution System.
Distributive Power Generation - Consumption close to source of
generation; Minimizes transmission infrastructure costs
Inroad Solar Panels – Incorporates LED lights for road lines and signs
and eliminates the “Not in my Backyard” argument
Interconnecting Panels - Provides efficient electrical distribution

9. Signature Project
Application: Solar Roads Rest Area for Countrywide Electric Vehicle Refueling

10. Electric Vehicle Interstate Recharging
Rest
Area
Recharge
Solar Roads

11. Vehicle Recharging Target Market Product Benefits
2,500 Rest Areas in 50 US States plus internationally
Product
12x12 ft. in-highway ruggedized Solar Road Panels stretching one quarter mile either end of Hwy Rest Areas
Benefits
HEV & EV recharging stations
LED imbedded electronic signage and transit lines for improved highways
Heated highway melts snow and ice
Energy consumed at source lowers power distribution cost
Proposed Solar Road panels support Highway Rest Area electric recharging stations

12. Rest Area Clean Tech Recharge
Internet 1
Fast Rest Area Recharger EV
Charge
On-Vehicle Batteries
Credit Card and Fuel
Purchase
Amount 2
Electric Vehicle
Recharging 7 5
Credit Card Charge 3
Pre-Fab Onsite Battery Rack Building
EV Recharge Batteries
Credit Card & Fuel Sale Data
Central
Database
Switch
Local to Central Computer Interface
Site POS System & Monitor 6 4
Solar Road Clean Renewable Panels 12

13. PPRE Countrywide Hwy Rest Area Opportunity Database
Gee Creek
Northbound
(MP 11)
Southbound
(MP 12)
Toutle River
(MP 54)
Toutle River (MP 54)
Scatter Creek
(MP 90)
Maytown
(MP 93)
SeaTac
(MP 140)
Silver Lake
(MP 188)
Smokey Point (MP 207)
Bow Hill
(MP 238)
Custer
(MP 267)
(MP 269)
I-82
Selah Creek
Eastbound
(MP 24)
Westbound
(MP 22)
Prosser
Multidirectional
(MP 80)
I-90
Price Creek (MP 61)
Indian John Hill
(MP 89)
Ryegrass
(MP 125)
(MP )
Winchester (MP 161)
Schrag
(MP 198)
Sprague Lake
(MP 241)
Sprague Lake (MP 242)
SR 12
Bevin Lake (MP 126)
Dodge Junction (MP 391)
Alpowa Summit (MP 413)
SR 14
Chamberlain Lake (MP 73)
SR 17
Blue Lake (MP 89)
SR 21
Keller Ferry
(MP 106)
SR 24
Vernita
(MP 43)
SR 26
Dusty (MP 118)
SR 26/
Hatton Coulee
US 395
(MP 61)
SR 28
Quincy Valley (MP 25)
SR 401
Dismal Nitch (MP 1)
SR 504
Forest Learning Center
(MP 33)
SR 8
Elma
(MP 2)
SR 906
Travelers Rest (MP 1)
US 195
Horn School
(MP 60)
US 2
Iron Goat (MP 58)
Nason Creek
(MP 81)
Telford
WASHINGTON
Optimal Statewide Location Analysis
PPRE Countrywide Hwy Rest Area Opportunity Database
Interstate/Route
Milepost Location
Direction
Latitude
Longitude

14. Geospatial Opportunity Evaluation
Click Here

15. Geospatial Opportunity Evaluation Model
Leverages interactive Google Earth virtual map imagery
System uses geographic size, pitch and shading from nearby terrain, buildings and mountains to provide a solar potential
By hovering over the Google Earth-enabled virtual highway mile post locations, customers visualize the
PPRE’s modeling and projects add jobs to the economy!
locations geographic size
suitable areas for solar asset deployment
potential electricity production
electricity savings
carbon reduction
available rebates from area utility companies or government tax credits, and
PPRE’s cost estimates for implementation and construction information
Leverages interactive virtual map imagery to allow customers and partners online to examine PPRE’s recommended statewide locations that are good candidates for solar highway power.
System uses geographic size, pitch and shading from nearby terrain, buildings and mountains to provide a solar potential and the potential value of installing solar highway assets.
By hovering over the Google Earth-enabled virtual locations, customers visualize the locations geographic size, suitable areas for solar asset deployment, potential electricity production, electricity savings, carbon reduction, available rebates from area utility companies or government tax credits, and PPRE’s cost estimates for implementation and construction information.
PPRE projects add jobs to the economy!
Leading a Clean Renewable Energy Economy

16. Business Value ROI
Test group of States produced a ROI over five years assuming a highway electric charge rate as defined by
The chart details the Average Retail Price of Electricity by State.
ROI Assumptions:
Solar Road Panel Generation: 7.6 Kwh
Solar Road Panel Cost from $6,900 to $6,050 (due to volume production)
HEV and EV Recharge Requirement: 10 Kwh per vehicle
Panel Days in Operation: 365
Average Sunlight with Battery Store Hours/Day: 24 hours per day
Positive Revenue is generated on average by 18 months of investment
Panels per site are one row of 220 panels spread ¼ mile to and from rest area
Expected revenue if implemented for test group States:
Jobs Created by test group States
The map above shows the average retail price of electricity in the U.S. by state in It ranges from around 6 cents/KWH to 17 cents/KWH. The U.S. average for 2007 is cents. To see the numbers for the current year click here. If we use the average, the cost to recharge the Volt will be $0.85, and the range for 2007 will be from 48 cents to $1.34 depending where you live. Clearly for 40 miles of driving at present gas and electric prices, there will be a very significant cost savings. Of course, there is some uncertainty of where these numbers will be when the Volt arrives in 2010.
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17. PPRE Venture Capitalization
2011
2012
2013
2014
2015
Total
1MW Projects
$100,000 $0
$300,000
$4,300,000
$4,500,000
$9,100,000
5MW Projects
$1,200,000
$8,700,000
$10,800,000
$20,700,000
10MW Projects
$2,255,000
$3,382,500
$13,530,000
$22,550,000
Project Retainers
$200,000
$500,000
$1,300,000
$2,000,000
$2,200,000
$6,200,000
Revenue
$3,882,500
$6,182,500
$17,255,000
$31,030,000
$58,550,000
Expense
$1,014,896
$1,116,386
$3,228,024
$6,344,431
$15,644,321
$27,348,058
EBITDA
-$814,896
$2,766,114
$2,954,476
$10,910,569
$15,385,679
$31,201,942
Venture Capitalization
$5,000,000
EBITDA - Earnings Before Interest, Taxes, Depreciation and Amortization

18. Feasibility Study Concept of Operations
Government and Developer as Customer
Public or Private Land Assets
PPRE as Project Consultant
Inception > Procurement > Power Generation
Stakeholders
Renewable Manufacturer – Solar Roads
Utilities
Financiers
Design/Build Firms
Government

19. PPRE SWOT Analysis Strengths Weaknesses Opportunities Threats
Government contract negotiation
Lack of capital
DOT, DOE and state government relationships
Start-up organization
Project concept to build-out cost/time efficiency
Facilitation change management methodology
Geospatial modeling
Opportunities
Threats
Public private partnerships
Low barriers to entry
Broader opportunities for project siting
Uncertainty of continued governmental incentives
Government mandates and incentives
Low cost non-renewable energy sources
Escalating construction costs

20. Begin 5 Stage Project Plan
Operations
CEO & General Manager
Customer Contact
Request For Proposal
Master Change Facilitator
Strategic Partner
Expert Volunteer
Begin 5 Stage Project Plan
Customer Contact
Request for Proposal
Change Acceleration Process

21. Five Stage Project Plan
Operations
Five Stage Project Plan
Feasibility
Permitting
Transmission
Financing
(Equipment)
Procurement
Permitting
Transmission
Financing
Procurement
Construction

22. Project Milestones Typical 1 MW Project Feasibility
Typical vs. PPRE Approach
Typical 1 MW Project
Year 1
Year 2
Year 3
Feasibility
Permitting
Transmission
Finance
Procurement
PPRE 1 MW Project
Project Time Savings

23. Financial Projections
Market
Mid-size (1 to 10 MW) renewable installations
Public Private partnerships with States and utilities
Project projections
Income
Projects in the pipeline
Expense
Personnel depends on number of projects
Solar Road panels and design/construction

24. PPRE’s Compensation Model
Income
Retainer per project
PPRE revenue share
Projects in pipeline
$100k * Retainer per new project
* Payout at $20k per
milestone with 5
milestones/ project
PPRE Revenue per site MW
distribution:
1 MW => $100,000
5 MW => $300,000
50 MW => $2,550,000
Income Projections 87 22
Renewable Projects (MW)
Retainer
(preliminary projects) 73
Thousands of Dollars
8.5 20
1.5 13 20
Year

25. Value Proposition: Save Time
The time required to gather stakeholders
The time required to obtain permits
The time required to acquire financing
The time required to finalize plans
The time spent in coordinating multiple stakeholders
PPRE
Solutions

26. Public Private Renewable Energy Group
Business Plan and Value Proposition