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copyright © hutchinson associates 2006 Organizational Network Analysis Patti Anklam
copyright © hutchinson associates 20062 An Organizational x-Ray Each circle represents a person An arrow from one person to another indicates a communication flow Colors indicate functional groups (or could represent geographies, departments, or other classifications) The larger the circle, the more senior the person in the hierarchy People in the center are the most connected
copyright © hutchinson associates 20063 Business Week March, 2006
copyright © hutchinson associates 20064 Organizational Network Analysis Is being used by many of the Fortune 100 to: Assess current communications and decision- making flows Make decisions about designing collaboration and communications frameworks that address issues of geographic, hierarchic, functional, and role- based Network Roundtable Consortium at UVA has over 60 members engaged in research and practice
copyright © hutchinson associates 20065 A Baseline of Collaboration among the Management Team of a Global Organization = Large Accounts = Small Accounts = Product Line A Functio n = Product Line B = Product Line C = Operations I frequently or very frequently receive information from this person that I need to do my job.
copyright © hutchinson associates 20066 Stovepipes are very common, and can often be emphasized by removing, for example, the VPs and the administrators in the group = Operations = Product Line A = Small Accounts = Product Line B = Product Line C = Large Accounts I frequently or very frequently receive information from this person that I need to do my job. Network Measures Density = 15% Cohesion = 2.6 Centrality = 6
copyright © hutchinson associates 20067 So we come to the big, So what? Often the presentation of the results provides sufficient self-awareness for the group to move into action Typical actions fall into three broad categories: Make an organizational shift or adjustment: role change, role addition, relocation, etc. Increase the knowledge capacity of the organization: provide opportunities for people to meet, to find one another on the web, add blogs, etc. Focus on individual behaviors of key people to distribute knowledge sharing across the organization
copyright © hutchinson associates 20068 Impact of this Analysis Project Organizational response: change the context Established new roles for liaison Clarified role of single point of contact Develop the networks of relationships Within groups: face-to-face Across groups: put people on teams together Establish cross-group presence at staff meetings Individual Reallocation of decision-making Private and public commitments to change behavior
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