1. CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Beyond Usability: Trends in IA and Design for Information Products Peter Vlastelica | InfoToday, Spring 2002

2. CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Why are IA and Design Relevant to Information Products? Information products have always used Information Architecture and Design methods to: 1) Assure usability 2) Support Content Management and Distribution

3. CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com IA and Design for Usability and Distribution Traditional Questions: “Can users find what they’re looking for?” “Does the structure make sense?” “Is it intuitive?” “Does the layout support the data definition?” “Is the layout relevant to our positioning?”

4. CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com IA / Design: Supporting Business Objectives Information providers need to demonstrate the value of their products IA and Design can assist in Information Merchandising Can communicate depth and relatedness of information products

5. CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Trends in IA and Design Driven by economic realities Market has matured – willingness to pay has improved, and demands are more specific Information Providers need to show that they’re responding to demands

6. CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Looking Beyond Usability New Questions: “Are there links to related information?” “Are high-value users supported?” “Are incentives for up-sale apparent?” “Are the tools helping to demonstrate value?” “Does the interface represent depth?” “Do users see and appreciate relationships?”

7. CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com Methods for Information Merchandising Example: Engaging users in relevant content without explicitly directing paths of navigation: Multiple ways to access the same information; Extensive personalization; Assisting navigation – facilitate retracing steps; Limit and refine searches; Non-traditional browse interfaces.

8. CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com

9. CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | peterv@plumbdesign.com