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CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | Beyond Usability:

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Presentation on theme: "CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY 10007 | 212. 381.0550 | Peter Vlastelica, Client Partner | Beyond Usability:"— Presentation transcript:

1 CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY | | Peter Vlastelica, Client Partner | Beyond Usability: Trends in IA and Design for Information Products Peter Vlastelica | InfoToday, Spring 2002

2 CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY | | Peter Vlastelica, Client Partner | Why are IA and Design Relevant to Information Products? Information products have always used Information Architecture and Design methods to: 1) Assure usability 2) Support Content Management and Distribution

3 CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY | | Peter Vlastelica, Client Partner | IA and Design for Usability and Distribution Traditional Questions: “Can users find what they’re looking for?” “Does the structure make sense?” “Is it intuitive?” “Does the layout support the data definition?” “Is the layout relevant to our positioning?”

4 CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY | | Peter Vlastelica, Client Partner | IA / Design: Supporting Business Objectives Information providers need to demonstrate the value of their products IA and Design can assist in Information Merchandising Can communicate depth and relatedness of information products

5 CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY | | Peter Vlastelica, Client Partner | Trends in IA and Design Driven by economic realities Market has matured – willingness to pay has improved, and demands are more specific Information Providers need to show that they’re responding to demands

6 CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY | | Peter Vlastelica, Client Partner | Looking Beyond Usability New Questions: “Are there links to related information?” “Are high-value users supported?” “Are incentives for up-sale apparent?” “Are the tools helping to demonstrate value?” “Does the interface represent depth?” “Do users see and appreciate relationships?”

7 CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY | | Peter Vlastelica, Client Partner | Methods for Information Merchandising Example: Engaging users in relevant content without explicitly directing paths of navigation: Multiple ways to access the same information; Extensive personalization; Assisting navigation – facilitate retracing steps; Limit and refine searches; Non-traditional browse interfaces.

8 CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY | | Peter Vlastelica, Client Partner |

9 CONTINUE >> PLUMB DESIGN 157 Chambers Street NY, NY | | Peter Vlastelica, Client Partner |


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