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Relevance for the masses Richard Morgan Client Services and Support Manager Funnelback UK
Technology and technique
The tools we use to focus on the user rather than the technology… …are also a technology.
Relevance is still king We just want the stuff Our search is rubbish The search should return relevant results
Fine tuning with anecdotes Traditionally, fine tuning of search has been done by educated guessing.
Some search problems
Some search solutions
How to talk about relevance What ideas can we borrow from: Web design? Agile project management?
The search masters lament There is no time for search.
Someone has to do some work The most effective way of improving search relevance long-term is to distribute that task among the searchers. But how?
The real value of anecdotes Stakeholder interviews, usability testing, survey feedback are ways of increasing constructive engagement. Anecdotes can reveal incentives as well as patterns.
Creating metrics Evidence-based metrics turn ad-hoc engagement into a framework for engagement. But softer metrics are hard to come by.
Relevance and context Different search results are relevant to different people. Using personas.
Relevance for the masses The techniques for improving relevance are now about empowering the searchers.
1. TESTING with users... client dinners focus groups usability centers surveys web analytics beta testing pre-release TESTING with users...
SBD: Activity Design CS HCI Chris North Usability Engineering - Chapter 3.
Activity Design Goal: work from problems and opportunities of problem domain to envision new activities.
+ From idea to implementation Susan Mernit KCIC Boot Camp Webinar August 18, 2011.
EVALUATION PROfessional network of Master’s degrees in Informatics as a Second Competence – PROMIS ( TEMPUS FR-TEMPUS-JPCR)
Master Merge December 9, 2005 Team Swiss Brendan Doms, Mike Foss, Nate Smith.
Evidence in Planning Presented at the Data Leading to Action-From Chaos to Clarity Symposium Winnipeg, January 19-20, 2009 Dexter Harvey.
Presentation: Techniques for user involvement ITAPC1.
Ciarán O’Leary Wednesday, 23 rd September Ciarán O’Leary School of Computing, Dublin Institute of Technology, Kevin St Research Interests Distributed.
Text Information Management ChengXiang Zhai, Tao Tao, Xuehua Shen, Hui Fang, Azadeh Shakery, Jing Jiang.
The presentation: 5 parts Follow Design Inquiry Framework 1. what inspired you (good or bad) [What is your BIG IDEA] 2. who are the affected stakeholders.
A305: Week 7 Deeper Learning and Schools II. Goals for Today (+ Section) Understand/analyze: How to do “DL” in real schools (Ron Berger) Analyze your.
UX Research Team Kelley Howell, Manager Nicole Glover, UX Analyst.
SBD: Activity Design Chris North CS 3724: HCI. Problem scenarios summative evaluation Information scenarios claims about current practice analysis of.
Global Best Practice Best Practice Title: Medical Division SharePoint Country: Australia Team Members: Samantha Gaunt (Medical Division)
Modern Information Retrieval Chapter 3 Retrieval Evaluation.
Claret Feedback David Millard, Gary Wills Learning Societies Lab University of Southampton.
Tuesday, 8 th June 2004 Introduction Margaret Hanley Business Analyst/Senior Information Architect BBC Worked on three continents – Australia, USA and.
Project Learning. Importance of Project Learning Opportunity to influence design Opportunity to do something innovative Cost of change.
Personas 14 Feb Personas Developed by Alan Cooper A user archetype used to help guide decisions about product features, navigation, and visual design.
William H. Bowers – Participatory Methods Torres 6.
IS6112 Application Modelling and Design Introduction.
AGILE SOFTWARE DEVELOPMENT WHAT IS AGILE SOFTWARE DEVELOPMENT? Software development methods where solutions are found to problems with systems through.
Internet Marketing “The right choice” BUSIP Program – 1 June 2005 Fred Pursell.
1 Staffordshire UNIVERSITY School of Computing Slide: 1 Prototyping Agile Software Development 1 Rapid Application Development (RAD) Iterative Prototyping.
Frameworks in project management 1.Waterfall – linear, non-iterative 2.Spiral design process -- iterative i.Agile development a.Scrum b.Product backlog.
Supporting Privacy Protection in Personalized Web Search.
WP 2 Usability Attributes Affected by Software Architecture Deliverable D2 – Usability Patterns Presenter: Robert Chatley - ICSTM.
Systems Thinking, Rich Mapping and Conceptual Models.
Chapter 5 Trawling For Requirements. Determining What the Product Should Be without understanding the work that it is to become a part of Many projects.
+ Agile Usability Testing Methods Glenn Teneycke.
Information architecture Summary Natalia Shatokhina CS575 Spring 2010.
TOM TORLAKSON State Superintendent of Public Instruction 1 Welcome to the STEM Task Force Funding provided by:
DICODE-FP7 Project WP6 - Validation & Assessment.
Focus on trust (with branded websites). April saw the latest release of Nielsen’s study into trust The survey took place in 56 global markets with 28,000.
GS1 Standards The Next Big Things? Steve Bratt GS1 CTO & President, Standards Development.
Case Study 6 Presented by: James Raymond Tuesday, December 6, 2004.
Page 1 INFORMATION DESIGN. Page 2 Information design builds upon the work we have done earlier in the process. We need to know who we are designing for.
Learning outcomes: PwCs perspective Konica Stones Manager – Student Recruitment
International engagement: m & e meeting Monitoring & Evaluation: an introduction for practitioners Liz Allen.
Day 6 of the EBLIP-Gloss FOLIO Course: “Ask” A SPICE Tutorial Revised August 2009.
What is research? Professor Ruth Boaden Manchester Business School
Workshop 2 Day 2 Classroom Observation Certification Assessor Training Program.
Reverse the Polarity! Mike Kuniavsky. This Morning Usability today Reverse the polarity!
Resolving Challenges in Metadata Management: A User-Centered Manifesto Carol A. Hert PNCASIST May 15, 2004.
Alberta’s Personal Health Record Platform eHealth 2013 May 27, 2013.
Consultation for the HEA eL Research Observatory Dr. Rhona Sharpe Oxford Centre for Staff and Learning Development Team: Greg Benfield.
UX and UCD at Cambridgeshire County Council Steve Grange, Project Manager, Cambridgeshire County Council, UK.
Sarah Rice - IA Summit 2004 Bottom-Up Information Architecture: Re-Design of an Enterprise Class Web Site.
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