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Markets for Corporate Training in ASEAN Janice Aw Team Leader / Senior Business Development Manager Services & Consumer Team AUSTRADE Singapore.

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Presentation on theme: "Markets for Corporate Training in ASEAN Janice Aw Team Leader / Senior Business Development Manager Services & Consumer Team AUSTRADE Singapore."— Presentation transcript:

1 Markets for Corporate Training in ASEAN Janice Aw Team Leader / Senior Business Development Manager Services & Consumer Team AUSTRADE Singapore

2 Agenda Snapshots of Potential Markets in ASEAN India Malaysia Thailand Vietnam Singapore (and Singapore HR Congress 2008) How attractive is the market? What are the challenges? Who to contact in Austrade?

3 INDIA - How attractive is the market ? India is 4th largest (in PPP terms) and second fastest growing economy (9.0%) in the world India's growing employment market presents an opportunity for the budding training industry in the country Exponential growth in few sectors leading to huge skill shortage (e.g 10 million jobs in IT services sector by 2009) Improving corporate balance sheets and strengthening Rupee makes the market attractive Increased spending by both Indian Govt & private sector in training & consultancy sectors

4 INDIA - Corporate Training Market Training industry size is estimated at AUD 1.7 billion Estimated healthy spending by Indian companies on training – ranging from 0.5% - 5% Your prime targets are MNCs, Large Indian Corporate, IT & ITES CoYs, Public Sector Units & Government are prime targets Existing key players are NIS Sparta, D&B, IIMs, NIIT, Aptech, Educomp, Dale Carnegie, etc

5 INDIA - Opportunities for Australia Behavioural & soft skills across sectors IT & ITES Retail Automobile Sales & Service Banking & Financial services Telecom Manufacturing Hospitality Healthcare

6 MALAYSIA - How attractive is the market ? Services currently comprise 50% of economy – Government vision to achieve ‘developed nation’ status by 2020; massive growth in services sector required A market of extremes – well-educated but with many tertiary educated unemployed because they lack practical skills Seeks to be a centre for overseas investment/regional head offices Government increased allocation to HRD fund in 2006 - 9 th Malaysia Plan Key opportunities: Entrepreneurial skills Coaching Advanced/executive leadership Public policy (particularly the measurement of past programs)

7 THAILAND - How attractive is the market? 2 nd largest economy in ASEAN – strong consistent growth USD700 million sector Opportunities in training and consultancy in human resources, tourism, healthcare, management training and consultancy Govt Policies incentives for training Increasing numbers of MNCs and Thai MNCs

8 THAILAND - Forthcoming event Austrade Pavilion at Personnel Management Association of Thailand (PMAT) HR Forum, June 26 – 27, 2008 – details are yet to be finalised For HR related corporate trainers and consultants to raise awareness in Thai market in presence of over 400 HR persons For more information & queries, please contact: Navin Pawa Business Development Manager, Services, Austrade Thailand Email:

9 VIETNAM - How attractive is the market ? Strongly growing market with large shortages of experienced managers and professional Urgent need in middle and high-level managers [10 000 by 2010] 40 % corporate training imported from foreign providers 35% country workforce need vocational training – est 40m people Australia enjoys good reputation as a strong training provider and has achieved success through firms such as RMIT, GHD and EIC Growth

10 VIETNAM - How attractive is the market ? Training opportunities on both industry and functionality level Regulatory drive: VN govt has mandated corporations to allocate USD 500 in training funds for each mid-level employee per year Hot industries: Financial services; Engineering; Govt; IT; Oil & Gas Hot topics: Customer Service; Management skills; PR & Media Skills; OH&S and IT training

11 SINGAPORE - How attractive is the market ? Singapore’s economy grew 7.7% in 2007 with lowest unemployment rate at average 2.1% in 2007 Singapore Government continues to inculcate lifelong learning for employability as people is Singapore’s KEY asset Corporate training sector is part of new “Global Schoolhouse” target 100,000 overseas executive trainees over 10 yrs Base to 7,000 multinationals, 50% with regional HR responsibilities Human capital development becomes competitive differentiator talent recruitment, management and retention are key challenges

12 SINGAPORE - How attractive is the market ? Sophisticated and competitive market but on-going demand from private multinational companies, local MNCs and Govt Ongoing demand for both leading edge management / soft skills and industry focused training – eg retail, healthcare, PE, hospitality & tourism The Continuing Education & Training Masterplan recently announced To provide high quality training to all employees for next 10 years – skilled and professionals Increasing training places from 20,000 to 80,000 catered to adult workers Govt’s at least SGP200 million spend on this sector Plans to work with both national and private education providers

13 CORPORATE TRAINING EXPORT - What are the key challenges? Culture and Language Know your competition - GLOBAL – US / UK and local PITFALL - you think you are the BEST Unique point of differentiation – eg innovative delivery mode; leading edge content; impressive & professional promotional collaterals and website Majority of markets are price sensitive Finding the key decision maker - Rapport & relationship building are IMPORTANT Maintaining your pipeline of potential customers for the next job Strong track records and testimonials help On-going stay-in-touch and Follow up, follow up, follow up – must be prepared for the long haul – time, time and financial resources Protect your intellectual property as appropriate Government linked projects can be risky – long lead time / cancelled with little warning / adhere to local requirements Stay focused & strategic in export development – 1 OR 2 markets at a time BUT THEY ARE NOT INSURMOUNTABLE

14 AUSTRADE CONTACTS IN ASEAN INDIA Vijay Subramanian Business Development Manager Austrade, Chennai, India T: +91 99400 97181 MALAYSIA Juliana Badli (Julie) Business Development Manager Austrade Kuala Lumpur T: +60 3 2146 5669 SINGAPORE Janice Aw Senior Bus Development Manager Austrade Singapore T: +65 6418 8448 THAILAND Navin Pawa Business Development Manager, Services Austrade Bangkok T: +66 2 344 6322 VIETNAM Huy Pham (Mr) Business Development Manager Austrade No Chi Minh City T:+ 84 8 8299387

15 SINGAPORE HR CONGRESS 2008 5-6 May ( One of 2 key HR events in Singapore (the other is HR Summit) Organised annually by the Singapore Human Resources Institute Conference-cum-display concept in hotel setting Congress 2007 attracted about 1000 attendees Austrade collaborates to profile Australian participants at HR Australia Showcase with dual exposure: -Exhibition with display table – individual or shared option -Seminar presentation opportunity – HR Australia Seminar – first come first served Joint marketing efforts – Austrade’s HR database (approx 500) PLUS SHRI’s database of approx 2000 members and general public

16 SINGAPORE HR CONGRESS 2008 5-6 May ( 24 Exhibitors to date (majority are sponsors) -Cartus -Mercer Human Resources Consulting -Sirva Relocation -John Wiley -UCARA Delegates from local and surrounding countries across various industries Marketing via EDM to SHRI database, ads in HC mag & sponsors to market to their database Should consider if you are: -HR consultants -Professional executive development -HR related products & services – eg profiling tools

17 Singapore HR Congress 2008 – Floor Plan Copthorne Waterfront Hotel

18 SINGAPORE HR CONGRESS 2008 5-6 May ( Participation Options: To apply on

19 SINGAPORE HR CONGRESS 2008 5-6 May ( Who to contact: SydneySingapore Peter MackeyJanice Aw Senior Export Advisor, Education & TrainingSenior Business Development Manager T: +02 9390 2926Austrade Singapore +65 9177 7032 Anna Lin Export Advisor, Education & Training T: 02 9390 2913

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