Presentation is loading. Please wait.
Role of Marketing
Functions of Business Management/ Administration Accounting/FinanceMarketing Functions of Marketing Marketing ConceptMarketing MixMix ProductionOperations
Wheel of Marketing Information System FinancingPricingPromotion Product/ Service Management DistributionSelling
Marketing Concept Using the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service
Marketing Mix Product Place Price Promotion
Marketing Information Management Gathering and using information about customers to improve business decisions
Financing Budgeting Customers paying for products purchased Loans and capital needed to operate a business
Pricing Process of establishing and communicating the value of cost of goods and services to customers
Promotion Using advertising and other forms of communicating information about products, services, images, and ideas to achieve a desired outcome
Product/Service Management Designing, developing, maintaining, improving, and acquiring products or services so they meet customer needs
Distribution Determining the best way to get a company’s products or services to customers
Selling Direct and personal communication with customers to access and satisfy customer needs
© 2023 SlidePlayer.com Inc.
All rights reserved.