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2. A Guided Tour of the Verizon Brand Portal
Verizon Brand Management

3. What is the Verizon Brand Portal?
The Verizon Brand Portal is your single source to access official, up-to- date, components of the Verizon Brand Identity System, including:
Standards and guidelines
Logo artwork and icons
Templates
Supporting graphics, animations, audio and video
Work-in-progress creative
The Verizon Brand Portal is used by over 10,000 internal employees, external agencies and vendors
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

4. What is the Verizon Brand Portal?
The Brand Portal is organized under 3 major content areas:
Standards, Templates & Logos
Image Libraries
Marketing Tools
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

5. What is the Verizon Brand Portal?
Standards, Templates & Logos
Naming provides guidelines and procedures for developing names that create a quantifiable brand value asset for Verizon
Standards, templates and logo artwork are organized by line of business – Verizon, Verizon Business, and Verizon Wireless
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

6. What is the Verizon Brand Portal?
Image Libraries
Checkpoint contains LOB-specific lifestyle imagery, product photography, graphical elements, work-in-progress and in-market creative posted by headquarters and agency partners
Special access rights are required
The Photo Library is a comprehensive resource for all Verizon LOBs and agency partners
Provides access to photography for use in both internal and external communications
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

7. What is the Verizon Brand Portal?
Marketing Tools
Entertainment Assets is an entertainment partner content repository and review tool
Additional access rights are required
Activation Playbook contains guidelines, templates and collaborative tools for all sponsorship activity
Additional access rights are required
Advertising Toolkit is the national customizable print-on-demand system for local and retail advertising materials
Additional access rights are required
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

8. What’s New Brand Portal Homepage Well Organized Global Navigation
Easier to find what you need and to stay informed
Streamlined
Global Navigation
Find it in less clicks… from anywhere in the Brand Portal
Clean
Page Design
Simplified page structures, cleaner look and feel
Expanded
Left-Hand Menus
Consistent left-hand navigation structure for all LOBs
Helpful
Multi-View Index Pages
Find what you need by category, keyword, or alphabetical listing
Enhanced
Photo Library
More search filters, more expiration date information
Improved
Checkpoint
Design enhancements make it easier to find and post documents
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

9. Brand Portal Homepage
The Brand Portal homepage is designed to make it quick and easy to find what you need and to stay informed
Global Navigation provides single-click access to all major content areas from anywhere in the Brand Portal
The purpose of each area of the Brand Portal is clearly defined
Brand Alerts keep you informed about changes and updates to the brand identity system
Use the bottom navigation bar to scroll through previous Brand Alerts
Access areas of the Brand Portal by clicking on the specific area or by using the Global Menu
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

10. Single-click access to LOB-specific standards, logos or templates
Global Navigation
Single-click access to key content from anywhere in the portal
More room to grow as we add more features
Content organized under 3 major categories
For your convenience, Standards, Templates & Logos are organized by LOB
Find it in less clicks…
Single-click access to LOB-specific standards, logos or templates
Checkpoint contains LOB specific artwork and requires special access rights The Photo Library is open to all Brand Portal users
Marketing Tools like: Activation Playbook, Advertising Toolkit and Entertainment Assets require special permission to access
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

11. Left-Hand Navigation
All 3 LOB sections under Standards, Templates & Logos feature a common left-hand dropdown menu structure
The most up-to-date versions of guidelines and standards can always be found here
Not sure what CMYK means?
Help tools include a Glossary and FAQs
Use Vendor Access Codes to request Brand Portal access on behalf of an agency or vendor
Contact your Brand Identity Manager for any questions about using the brand identity system
Advanced Search allows you to apply filters to your keyword search
Keyword search finds document titles and keywords within documents
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

12. Click to expand or minimize left-hand navigation
All 3 LOB sections under Standards, Templates & Logos feature a common left-hand dropdown menu structure
Click to expand or minimize left-hand navigation
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

13. Multi-View Index Pages
Multi-view index pages allow you to find what you’re looking for in a variety of ways
Left-hand Navigation
The most important document is listed first followed by others in alphabetical order
Category
Find the document you need under category listings
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

14. Multi-View Index Pages
Multi-view index pages allow you to find what you’re looking for in a variety of ways
Not sure where to find Self Mailer standards?
Use the Title/Keywords listing to find the documents you need.
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

15. Page Design
The Brand Portal design features a well organized page structure for all downloadable standards, templates and logos
Find your documents in the left-hand menu
Document title, overview and thumbnail graphic
Document download link with file format icon, date and file size
Cross-reference links to related logos, standards and templates
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

16. Image Libraries / Photo Library
More search filters; expanded expiration date information
Access Photo Library from anywhere in the Brand Portal by selecting “Image Libraries” in the Global Navigation
Expired Photos
See names and thumbnails of images that are no longer licensed for use
Search Features
More keyword tags = better search results
We update search filters as new photography is added or removed
FAQs
Links to questions about the Photo Library can be found on the Photo Library home page or left-hand menu
Recently Added
Featured images that have recently been added
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

17. Image Libraries / Photo Library
Easily locate the image to best suite your project needs
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

18. Image Libraries / Photo Library
Search by Keywords
Search a single word or multiple words separated by a plus (+) or comma (,)
For example, “boy + ball” will find photos that contain both “boy” and “ball”
“Boy, ball” will find all photos with “boy” and all photos with “ball” whether they are in the same photo or not
Search Results View
• Image thumbnail, filename and resolution
• Link to “View Details”
• Link to “Add to Lightbox”
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

19. Image Libraries / Photo Library
Narrow Your Search
Search Results include:
• Search criteria
• Total number of images returned
• Links to multiple results pages
Narrow Your Search
In this example, we have narrowed our search to only display images of “African American” “Females” wearing “Vocational Attire”
See a larger image preview, production notes, and licensing information by clicking on “View Details”
File Format
Select High Resolution PSD, CameraRaw TIF files, or low resolution PNG files suitable for comps and presentations
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

20. Image Libraries / Photo Library
Detail Views provide large image previews and licensing information
Image previews (with a click-to-enlarge feature) help you decide if this is the image you want prior to downloading
Images details include:
• File Information
• Production Notes
• Expiration Dates
• Usage Rights
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

21. Image Libraries / Photo Library
The Lightbox allows you to store your favorite photos
Download images individually or in a batch from your Lightbox
Add or subtract as many images as you want to your Lightbox
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

22. Image Libraries / Checkpoint
Checkpoint features a redesigned homepage
Access* Checkpoint from anywhere in the Brand Portal by selecting “Image Libraries” in the Global Navigation
* Special access rights are required
Announcements
Stay informed about the latest changes and updates to Checkpoint
My Dashboard
Access your most recent items and assets by title or project
Resources
Links to Checkpoint training and help
FAQs
Links to questions about Checkpoint
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

23. Image Libraries / Checkpoint
Projects – allows you to reorganize and run reports
Select the Admin tab to access your projects for uploading & editing
To upload or edit files, you may access Recent Projects from the project list or add a new project
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

24. Image Libraries / Checkpoint
Add a New Project – redesigned for easier understanding
Project Attributes
Select the appropriate Business Unit, Program, Channel, Segment, and Region
You can also add a project number, add projects and contacts
Enter the new project name and description
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

25. Image Libraries / Checkpoint
Add a New Asset – click to upload a new asset to your project
Choose Add New Asset
The next Upload page will allow you to upload or add new assets to your project
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

26. Image Libraries / Checkpoint
Upload Assets
Select upload method:
Web, FTP or URL
Upload multiple assets at a time
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

27. Image Libraries / Checkpoint
Confirmation
Upload successful notification
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

28. Image Libraries / Checkpoint
Asset Details – Assigning Attributes
Asset Details
Assign identifiable attributes to your uploaded assets
The more identifiable information you add to each asset, the better your search results will be
Assign attributes for asset type, title, source, usage dates, technical specifications, and contact information
Edit Keywords
Access the pop-up menu to select additional identifiable attributes
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

29. Image Libraries / Checkpoint
Asset Details – Edit Keywords
Add keywords for Lifestyle, Phones & Accessories, Branding, Test Man, and other assets
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

30. Image Libraries / Checkpoint
Manage Projects
Manage your projects from the Projects list and Run Reports by choosing Asset Report
Project Contacts
Edit the project contact list
Manage the Assets within your project
Manage Groups
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

31. Image Libraries / Checkpoint
Search Assets
Find assets under the Assets tab
Search for assets by keyword
Refine Your Results
Select Region, Segment, Item Type, Source, Image Category, Company, or Featured Message
Search Results View
• Image thumbnail, filename, format, and resolution
• Link to “Information”
• Link to “Add to Lightbox”
Select checkboxes to download multiple files
Filter Your Results
Select or de-select attributes
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

32. Getting Started How do I get access to the Verizon Brand Portal?
If you are an employee, getting access only takes a few minutes. Simply go to and select “New Users” to register.
If you are not a registered agency or Vendor and need access to the Verizon Brand Portal, your Verizon employee contact must request a Vendor Access Code on your behalf.
Request forms for Vendor Access Codes are available to Verizon employees on the Verizon Brand Portal in the left-hand menu of the Standards, Templates & Logos section.
Once an employee has placed a request to Verizon Brand Management on your behalf, you will receive a response usually within 24 hours.
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

33. Questions?
For questions about the information covered in this presentation, please contact Diane Moore at
For questions, or to request access to other areas of the Brand Portal, such as:
Checkpoint, Entertainment Assets, Activation Playbook & Advertising Toolkit
Please visit:
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

34. Closing
Thank you!
Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.