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December 2011 | Maximizing the Outer Envelope Help your customers think from the outside in December 2011 0.

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Presentation on theme: "December 2011 | Maximizing the Outer Envelope Help your customers think from the outside in December 2011 0."— Presentation transcript:

1 December 2011 | Maximizing the Outer Envelope Help your customers think from the outside in December

2 December 2011 | Maximizing the Outer Envelope An envelope is more than a carrier 1 Marketers spend tremendous amounts of time and money creating new direct mail packages, then often treat the outer envelope as an afterthought. But if you can’t convince people to open the envelope, it doesn’t matter how targeted your list is, how great your creative is, or how strong your call to action is.

3 December 2011 | Maximizing the Outer Envelope Important Envelope Factors to Consider StockedPros: Readily available, usually less expensive Cons: Forced to fit insert(s) into a standard size Special MakePros: Can fit the envelope to insert size; custom shapes or colors Cons: Longer lead time, sometimes more expensive SolidPros: Less expensive, more stocked, more personal or formal Cons: Envelope still needs addressed WindowPros: No need to print address on envelope Cons: More expensive, less stocked. Most important: what are the goals of your campaign? 2

4 December 2011 | Maximizing the Outer Envelope 3 Make sure your envelope: meets postal regulations prints well is sturdy enough to protect its contents Get your envelope going first!

5 December 2011 | Maximizing the Outer Envelope 4 Window Envelopes Lead generation programs Commercial applications Business applications Closed-Face Envelopes Financial offers Customer messages High-end products Formal or more personal

6 December 2011 | Maximizing the Outer Envelope Brighten things up, add color! You an easily add to the impact value of a project by: using colored envelopes using textured envelopes printing 4-color Break out of the clutter with color, texture! They are less expensive and more readily available than ever before. 5

7 December 2011 | Maximizing the Outer Envelope 6 Almost any size and shape can be manufactured Custom Envelope Styles Maximize Real Estate Custom envelopes can be manufactured from any Mohawk paper, in any standard or special size. As a digital printer, you may or may not have envelope printing capabilities. Mohawk now offers a complete envelope operation, whether you need plain, custom or printed envelopes featuring fast turn times at reasonable prices.

8 December 2011 | Maximizing the Outer Envelope Time to put on your marketing hats 7 Add visual

9 December 2011 | Maximizing the Outer Envelope Don’t be afraid to experiment: If time allows, test the mailing for the best response rate. 8 Add visual

10 December 2011 | Maximizing the Outer Envelope 9 There are so many questions! Size does matter: test different sizes Stamp, meter or indicia? Window? Paper stock & color? Teaser or no teaser? Color of Ink? Who is the mail piece from? Mailing class? First or third?

11 December 2011 | Maximizing the Outer Envelope 10 Avoid mistakes Be a hero! Ask for an envelope layout guide and instructions Request samples and a full envelope guide Allow time for conversion and testing Test the envelope before running the job Check with the post office

12 December 2011 | Maximizing the Outer Envelope Positioning is Critical: The USPS has templates for everything. Even take a course by clicking here.clicking here 11

13 December 2011 | Maximizing the Outer Envelope 12 Print a four color envelope Sell the envelope Offer one of the new Mohawk Budget Saver Cotton envelopes Use an image from the collateral, full size Ghost it back and knock-out an area for address Keep image within printable live area Put return information on the flap Add some teaser copy

14 December 2011 | Maximizing the Outer Envelope Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 13 We can help… Visit: to browse content, request a meeting, or join the community.www.MohawkMakeReady.com


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