1. September 2011 | Getting Started on LinkedIn Join The Largest Online Professional Social Network September 2011 0

2. September 2011 | Getting Started on LinkedIn Visualize Connections: How are you and your contacts connected?. 1

3. September 2011 | Getting Started on LinkedIn 2 Be professional Use a nice headshot or something work related. No pets!

4. September 2011 | Getting Started on LinkedIn 3 Create Your Personal URL This will help you better communicate your name or business so that you can use this link on your email or blog. It can also reinforce your personal or business’ branding.

5. September 2011 | Getting Started on LinkedIn 4 Who are you in 120 characters or less? Christopher Harrold VP, Business Development, Digital Technologies Group at Mohawk Fine Papers Location Albany, New York Area Industry Paper & Forest Products

6. September 2011 | Getting Started on LinkedIn 5 More about you. “In 1985 I completed my MFA in Photography and was headed to fulfill my aspiration to teach college level art/photography (and a little bit of print making and art history)...only to find out that the few jobs available were going to people with years and years of teaching experience. So, I began a path in desktop publishing and photo finishing that led me to the paper industry and a long fulfilling career with a company that has allowed me to grow personally in an incredibly entreprenurial environment. Today we are recognized leaders in the digital printing segment, innovating and helping shape the changing photo and publishing segment and on the vanguard of environmental sustainability. All in all, a pretty great ride...so far...plenty of great things up ahead!”

7. September 2011 | Getting Started on LinkedIn 6 What you do best Be as specific as possible about your specialties. If you specialize, for example, in printing for colleges, make sure you incorporate the words educational institutions, universities, secondary schools, colleges, etc. into your specialties area.

8. September 2011 | Getting Started on LinkedIn 7 Interests: Could be Sports & Hobbies Groups: Could be Associations & Volunteer activities

9. September 2011 | Getting Started on LinkedIn 8 Joining Groups Joining groups in which your customers, prospects, suppliers or vendors participate is a great way to connect, answer questions and share resources, expertise and events.

10. September 2011 | Getting Started on LinkedIn 9 Use Connections to Find Groups Join a group by simply clicking the “Join” button

11. September 2011 | Getting Started on LinkedIn Groups for you: Find groups related to digital printing and focus on your interests. 10

12. September 2011 | Getting Started on LinkedIn 11 Build your network Don’t forget to set aside time every week to create and build your network. It’s amazing what 30 minutes here and there can do.

13. September 2011 | Getting Started on LinkedIn Add contacts, past and present The more contacts you have…the more contacts you’ll have access to. Once you establish a contact, check out who their contacts are. There might be someone worth adding to your network. 12

14. September 2011 | Getting Started on LinkedIn 13 You never know who you’ll find LinkedIn can help you establish yourself as a valuable resource, give you insights into key industries, and help you connect with prospects, customers, vendor partners and peers.

15. September 2011 | Getting Started on LinkedIn Mohawk MakeReady provides practical tools and actionable information for digital printers like you. 14 We can help… Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.www.MohawkMakeReady.com