We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byCameron Cruz
Modified over 3 years ago
© 2008 M:METRICS, INC. Mobile! Mark Donovan Senior Vice President + Sr. Analyst January 2009 Com597
© 2008 M:METRICS, INC. Plan for My Talk Who Am I and Why Am I Talking To You? Five Key Trends in the US Mobile Market Topics to Discuss Mobile marketing Smartphones and digital convergence Why things are hard in mobile The geo-politics of mobile
© 2008 M:METRICS, INC. Who Am I and Why Am I Talking To You? Mobile industry veteran (though rookie by Kellys standards!) Mobile industry analyst (very interesting place to sit) Head mobile products and marketing for comScore Leading provider of market research about online behavior and marketing Founded in 1999, IPOd in 2007 How I ended up here is a story Ill keep brief...
© 2008 M:METRICS, INC. FAIL
© 2008 M:METRICS, INC. Up and to the right: 3G, Smartphones, Web and Ads. Oh, and iPhone too.
© 2008 M:METRICS, INC. 1. Mobile Broadband
© 2008 M:METRICS, INC. 29% Mobile Broadband Penetration 3G = UMTS, EVDO, HSPDA 3G = UMTS, EVDO, HSDPA
© 2008 M:METRICS, INC. Mobile Broadband Lifts Media Consumption
© 2008 M:METRICS, INC. 2. Smartphones
© 2008 M:METRICS, INC. Moving from Geek to Chic January 2005 45 models November 2009 166 models
© 2008 M:METRICS, INC. 122% YoY Increase in Smartphone Owners Smartphone = Palm, Windows, Symbian, RIM, Linux, Apple O/Ses 7%
© 2008 M:METRICS, INC. Active Media Users Embrace Smartphones
© 2008 M:METRICS, INC. 3. Mobile Web
© 2008 M:METRICS, INC. 55% YoY Increase in Mobile Web Audience
© 2008 M:METRICS, INC. Utility Web Audience Grew Even Faster
© 2008 M:METRICS, INC. Smartphones Still Raised the Bar Further
© 2008 M:METRICS, INC. 4. Mobile Advertising
© 2008 M:METRICS, INC. Mobile Provides New Advertising Platforms Text advertising & marketing Ad-supported Downloadable Applications Ad-supported mobile video 112MM Text Users 48MM Mobile gamers 14MM Mobile video viewers [iLoop Mobile][Greystripe][Mywaves]
© 2008 M:METRICS, INC. Mobile Web Drawing Top Brands 1Mobile Publishing 2Mobile Personalization 3Broadcasting & Cable TV 4Automobile Manufacturers 5Internet Software & Services 6Application Software 7Movies & Entertainment 8Aerospace & Defense 9 Specialized Consumer services 10Diversified Banks Top 10 Sources of Mobile Web Advertisements, by Sector, April08, US Selected Mobile Banner Ads, April 2008
© 2008 M:METRICS, INC. 5. The iPhone Effect
© 2008 M:METRICS, INC. iPhone Crashed the Party (and Raised the Bar)
© 2008 M:METRICS, INC. The World After iPhone Small audience, but outsized impact Radical design fueling innovation (or acceptance of innovation) Business model a glimpse of battles ahead for customer ownership Software is the new mobile battleground (cf. Symbian, Android) Success of PC-tether (iTunes) and Web- tether (MobileMe) hints at convergence to come Openness is the new black
© 2008 M:METRICS, INC. Thank You! Questions? firstname.lastname@example.org
© 2008 M:METRICS, INC.
The Mobile Media Ecosystem (One Version) advertisers media agencies infrastructure vendors device oems aggregators service enablers mobile network operators technology vendors technology vendors mobile media
Source: Mobile Marketing Association What You Need to Know About Mobile Marketing Mobile Spending to Reach $2.16 Billion in 2010 The Mobile Marketing Association.
Mobile Gaming Jen Wu, Senior Analyst NY Games Conference September 2008.
The $1 Million CPM: Will Apple’s iAd Change the Mobile Market Forever? Noah Elkin Senior Analyst eMarketer iAds An agency perspective Brett Barash Vice.
IiNet Open Day ‘08 Making the Most of your Mac. 2iiNet Open Day December 2008 Apple and iiNet Apple and iiNet have come together to form a strategic alliance.
Copyright © 2009 Interactive Advertising Bureau of Canada 1 The Consumer Is Shouting! Are You Listening? Paula Gignac President, IAB Canada.
©2013 The McGraw-Hill Companies, Inc. All rights reserved TWELFTH EDITION JOSEPH R. DOMINICK.
What is Android……? Android is an Operating System (OS) created by Google to run on any small electronic devices such as cell phones, e- books, Media Internet.
Information Systems in Organizations Social networks: the multiplicative value of networks.
Google Confidential and Proprietary Google Mobile Ads July 2009.
AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS.
Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens 1.
2008 Tech and Web Trends Predictions brought to you by Spotting the trends of influencers.
Do We Really Need Denise Huang. Agenda ITV: What’s new Industry overview Consumers’ attitudes and usage patterns What are the demands? Challenges from.
PROPRIETARY & CONFIDENTIAL © Specific Media. Names and logos are trademarks or registered trademarks of their respective owners. 1 How to Construct an.
1 ITU/EBU Meeting of High-Level Experts on Competitive Platforms for the Delivery of Digital Content Participative web: User-created content Graham Vickery.
Looking for iPhone apps Development?. iPhone: An Introduction Designed by Apple Inc. the iPhone is an internet and multimedia enabled smartphone. Designed.
Network Insight Conference Sept A Brief History of Media.
1 ENTERTAINMENT TONIGHT! A GUIDE TO REACHING ENTERTAINMENT AUDIENCES ON MICROSOFT ADVERTISING Source: 1) (Source: eMarketer, Nov 2011) 2) Source: Nielsen.
Incisive Mobile Strategies Breakfast Briefing November 2012.
Use flash eBook software AnyFlip to make page flip book works seamlessly on mobile devices.
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
An Evolving Media Landscape: Platform Adoption © All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross.
CONFIDENTIAL Sony Overview April Sony Corporation Overview page 1 Consumer Products & Devices Networked Products & Services Financial Services Sony.
Agenda A brief introduction to COI –The work of COI Digital Media Industry update Consumers – changing / evolving Briefing / planning / integrating digital.
Pág ALBERTO CALERO/ JOAQUIN MOLLINEDO AMENA (AUNA) The role of innovation and research for the European ICT industry.
Recession Reversal 5 Marketing Marvels That Will Have You Thriving... While Your Competition Wonders What Happened...
Mobile – Internet &Business Applications Presentation by Mr Birendra singh on AKWL-IIA joint venture program.
For info about the proprietary technology used in comScore products, refer to comScore Aaron Rhodes: Director.
ELC 200 Day 20. Agenda Questions? Assignment 7 will be posted by next class Ecommerce Initiative Framework paper Due Dec 1PM initiative framework.
Emoze Push Content. How Can You…… Get the information you want, when you want, where you want and how you want? Only with Emoze Mobile Push Messaging.
The 10 th Knight International Symposium on Online Journalism April 17, 2009 Diverse Business Models in Online Journalism – Are We Trying Hard Enough?
© Creafi Online Media Mobile.
Go Mobile or Fall Behind. Gary Richmond – VP, Sales & Account Management.
Ohio Newspaper Association Columbus, Ohio Thursday February 10, 2011 Mark G. Contreras Senior Vice President/Newspapers Ohio Newspaper Association Columbus,
OPTIMIZING DIGITAL NEW MEDIA APPLICATIONS FOR ORGANIZATIONAL IMPROVEMENT KAMIL OTHMAN Vice President Creative Multimedia Multimedia Development Corporation.
Rashida Jamil WHY COMPANIES ARE IN NEED OF MOBILE DEVELOPERS.
APPLE, GOGGLE, AND MICROSOFT OF BATTLE FOR YOUR INTERNET EXPERIENCE.
Multi-Screen Impact: Is There One Metric to Rule Them All? Multi-Screen Impact Case Study for Leading Entertainment/Film Brand Joan FitzGerald, comScore.
DCIA P2P Summit LA Jeff Richards Vice President, Digital Content Services.
PORTAL OF OPPORTUNITY. A CONTENT (R)EVOLUTION Information + Browsing 1990s Distribution + Content Communication + Searching Networking.
Mobile Chris Falkiner & Peter Farfaras. Connect with your audience using mobile media Presentation to Aegis Peter Farfaras, Chris Falkiner.
Presented by: Your Name Your Phone Number Your Website Address How Your Local Business Can ATTRACT and KEEP Customers Through Mobile Marketing.
Web Streaming Solution DIGIMELD GRID-STREAMING SOLUTIONS Copyright © 2008 DigiMeld, Inc.
Latest Findings on Utility Mobile Bill Pay Benchmarking and Consumer Trends Why Mobile Bill Payment is Thriving and How Utilities are Responding Eric Leiserson,
1 © 2012 Cisco and/or its affiliates. All rights reserved. February, 2012.
ITunes Presented by Robin E. Warren. iTunes Features VIDEOS Movies TV AUDIO Music Books Podcasts.
Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.
Podcasting 101 David Price 1/5/09. What is Podcasting? Podcasting is a new method of communication allowing anyone to create audio or video files and.
Anatomy of a Smartphone Matthew Vartabedian (708)
Seamless Mobility: Michael Wehrs Director of Technology & Standards Mobile Device Division, Microsoft Corp. Wireless Software Innovations Spurring User.
© 2017 SlidePlayer.com Inc. All rights reserved.