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An Evolving Media Landscape: Platform Adoption © 2014. All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross.

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Presentation on theme: "An Evolving Media Landscape: Platform Adoption © 2014. All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross."— Presentation transcript:

1 An Evolving Media Landscape: Platform Adoption © All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross Platform Study Q2, 2014

2 Multi-Tasking is the Norm Smartphone and tablet owners regularly use multiple devices while watching TV © All rights reserved. Source:: Nielsen %

3 Multi-Platform Throughout the Day © All rights reserved.Source:: MRI, comScore

4 Time Spent Online is Mostly Mobile © All rights reserved. 60% of time spent online is on smartphones or tablets Source: Comscore Major Media Milestones in May, June 2014

5 Smartphone Ownership by Demo © All rights reserved. Ages Source: Mobile Comscore June 2014

6 m-Commerce Has Huge Growth © All rights reserved. U.S. Retail m-commerce Sales, by Device (billions) Source: Custora, eMarketer, Adobe Digital Index, IBM

7 Impact of Online Video © All rights reserved. What is the appropriate mix of digital video within a TV buy? Source: Nielsen & IAB Online Video Study, Feb % +3.6% +2.5% 16.0% 57.6% 47.6% 42.2% 38.3% 8.9% 13.2% 7.5% 5.8% 3.7% 70% 60% 50% 40% 30% 20% 10% 0% 5%10%15% TV Only Reach TV + Online Duplicated Reach Online Only Reach % of budget allocated to digital video

8 Media Time is Fueled By Digital Growth © All rights reserved. Source: Nielsen Cross Platform Study Q2, % % +80% -1% +60% -2% Q2, 2014 Q2, 2013 Q2, 2014 Digital Video TV Screen

9 YouTube has Huge Reach © All rights reserved. Source: US Statistics, Nielsen 3 Month Average Dec 2013 to Feb 2014 YouTube reaches more year-olds than any cable network. YouTube vs. top cable nets by year-olds reach, %r each


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