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An Evolving Media Landscape: Platform Adoption © 2014. All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross Platform Study Q2, 2014
Multi-Tasking is the Norm Smartphone and tablet owners regularly use multiple devices while watching TV © 2014. All rights reserved. Source:: Nielsen 2014 + + + + 84%
Multi-Platform Throughout the Day © 2014. All rights reserved.Source:: MRI, comScore
Time Spent Online is Mostly Mobile © 2014. All rights reserved. 60% of time spent online is on smartphones or tablets Source: Comscore Major Media Milestones in May, June 2014
Smartphone Ownership by Demo © 2014. All rights reserved. Ages Source: Mobile Comscore June 2014
m-Commerce Has Huge Growth © 2014. All rights reserved. U.S. Retail m-commerce Sales, by Device 2013-2015 (billions) Source: Custora, eMarketer, Adobe Digital Index, IBM
Impact of Online Video © 2014. All rights reserved. What is the appropriate mix of digital video within a TV buy? Source: Nielsen & IAB Online Video Study, Feb 2013 +4.2% +3.6% +2.5% 16.0% 57.6% 47.6% 42.2% 38.3% 8.9% 13.2% 7.5% 5.8% 3.7% 70% 60% 50% 40% 30% 20% 10% 0% 5%10%15% TV Only Reach TV + Online Duplicated Reach Online Only Reach % of budget allocated to digital video
Media Time is Fueled By Digital Growth © 2014. All rights reserved. Source: Nielsen Cross Platform Study Q2, 2014 +53% 2 4 6 8 -2% +80% -1% +60% -2% 18-34 35-49 50-64 Q2, 2014 Q2, 2013 Q2, 2014 Digital Video TV Screen
YouTube has Huge Reach © 2014. All rights reserved. Source: US Statistics, Nielsen 3 Month Average Dec 2013 to Feb 2014 YouTube reaches more 18-34 year-olds than any cable network. YouTube vs. top cable nets by 18-34 year-olds reach, %r each
Advertising in Distributed Content Markets. Topics I.Online advertising and video growing dramatically II.Big Flies in the Ointment III.Advertising Models.
Multi-Screen Impact: Is There One Metric to Rule Them All? Multi-Screen Impact Case Study for Leading Entertainment/Film Brand Joan FitzGerald, comScore.
DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.
Today’s Multi-Platform Path-to-Purchase
It’s All About The Customer Experience
Collective Video is Video. Disruptive tech adoption -20% 100% 80% 60% 40% 20% 0 103% 22% 8% -22% MOBILECOMPUTERTELEVISIONNON-SCREENS Since 2008 US consumers.
TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.
TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.
Multi-Screen Insights Digital Video Grows; Representing a Nominal Share Of Total Video Time.
Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
Multi-Screen Insights Digital Video Grows; Still Only Represents A Nominal Share.
TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.
MOBILE & THE MEDIA DAY SUMMARY. Objectives & Methodology Objectives Understand the level of usage of mobile media by daypart Measure cross media usage.
Local Broadcast TV Advertising Outlook Steve Lanzano, TVB President & CEO Goldman Sachs 23 rd Annual Communacopia Conference September 11,
in Digital: Transitioning To a Post-PC World.
For info about the proprietary technology used in comScore products, refer to Multi-Platform Measurement In.
THREE ESSENTIAL FOCUSES IN MOBILE MARKETING By Eric Koeck Center website:
Market Overview. Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics.
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
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