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An Evolving Media Landscape: Platform Adoption © 2014. All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross Platform Study Q2, 2014
Multi-Tasking is the Norm Smartphone and tablet owners regularly use multiple devices while watching TV © 2014. All rights reserved. Source:: Nielsen 2014 + + + + 84%
Multi-Platform Throughout the Day © 2014. All rights reserved.Source:: MRI, comScore
Time Spent Online is Mostly Mobile © 2014. All rights reserved. 60% of time spent online is on smartphones or tablets Source: Comscore Major Media Milestones in May, June 2014
Smartphone Ownership by Demo © 2014. All rights reserved. Ages Source: Mobile Comscore June 2014
m-Commerce Has Huge Growth © 2014. All rights reserved. U.S. Retail m-commerce Sales, by Device 2013-2015 (billions) Source: Custora, eMarketer, Adobe Digital Index, IBM
Impact of Online Video © 2014. All rights reserved. What is the appropriate mix of digital video within a TV buy? Source: Nielsen & IAB Online Video Study, Feb 2013 +4.2% +3.6% +2.5% 16.0% 57.6% 47.6% 42.2% 38.3% 8.9% 13.2% 7.5% 5.8% 3.7% 70% 60% 50% 40% 30% 20% 10% 0% 5%10%15% TV Only Reach TV + Online Duplicated Reach Online Only Reach % of budget allocated to digital video
Media Time is Fueled By Digital Growth © 2014. All rights reserved. Source: Nielsen Cross Platform Study Q2, 2014 +53% 2 4 6 8 -2% +80% -1% +60% -2% 18-34 35-49 50-64 Q2, 2014 Q2, 2013 Q2, 2014 Digital Video TV Screen
YouTube has Huge Reach © 2014. All rights reserved. Source: US Statistics, Nielsen 3 Month Average Dec 2013 to Feb 2014 YouTube reaches more 18-34 year-olds than any cable network. YouTube vs. top cable nets by 18-34 year-olds reach, %r each
“How Long” A18+ ON ANY DEVICE: Where Is The Audience In Any Given Minute? PC Smartphone Tablet Source: Nielsen Comparable Metrics Report Q3 2015; Data.
Hispanics and Television. An Average Hispanic Consumer Spends Half of Their Total Media Time With The Television Hispanic P2+ Weekly Time Spent (HRS:MIN)
CIS 1310 – HTML & CSS Web Metrics Stats ’n Stuff.
Multi-Screen Insights Digital Video Grows; Representing a Nominal Share Of Total Video Time.
EXPLOSION IN VIEWING OPTIONS THE FIRST 50 YEARS THE LAST 10 YEARS THE LAST 5 YEARS BROADCAST TV CABLE & SATELLITE VCR DVD DVR VOD ONLINE VIDEO GAMING.
Newsbrands and mobile phones comScore GSMA Mobile Media Metrics & MobiLens 1.
A Movement of Ideas for Growth Results London, November 2015.
in Digital: Transitioning To a Post-PC World.
TV vs. Top “Internet” Brands. Ad-Supported Television = 107 Hours a Month Source: Nielsen Npower Live+7 December 2014 P2+, Broadcast Television represents.
Marketing Solutions Mobile Fact Pack LinkedIn Confidential ©2013 All Rights Reserved.
TV vs. “Top” Internet Brands. Ad-Supported Television = 98 Hours a Month Source: Nielsen Npower Live+7 April 2015 P2+, Broadcast Television represents.
NEW MEDIA. “ New media i s a term that emerged in the later part of the twentieth century. For example, new media holds out a possibility of on-demand.
TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents.
DIGITAL AND INTERACTIVE QUICK FACTS. QUICK FACTS $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive.
Hispanics and Digital Video. Overall, Millennials Are Spending Less Time On Internet on Their Computers Older Hispanic Usage Up Considerably Source: Nielsen.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Marketing Insights & Operations (MIO) Mobile Advertising Opportunities.
Online Video - State of the Nation 1 Nick Bolton Media and Entertainment Sector Manager, Viocorp Amy Weinberger Vice President ANZ, comScore.
THREE ESSENTIAL FOCUSES IN MOBILE MARKETING By Eric Koeck Center website:
*United States estimate based on Q monthly average. For all of the most current estimates of U.S. cross-platform video consumption, please refer.
October Latin America Digital Future in Focus Geoff McHale Vice President, comScore, Inc.
DIGITAL AND INTERACTIVE QUICK FACTS. $214m was spent in the interactive category in 2009 in New Zealand, this is up 11% YOY* The interactive category.
3.4 – Tracking Industry Trends. Shifts in industry trends could include: Customer buying patterns Consumer preferences / distastes Effective marketing.
Using Purchase Data to Inform Digital Advertising W3C Workshop on Digital Marketing September 2015 Satya Satyamoorthy Director of Software Development.
Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens 1.
Advertising in Distributed Content Markets. Topics I.Online advertising and video growing dramatically II.Big Flies in the Ointment III.Advertising Models.
Smartphones, TouchPoints and News NEWS. 2 We know from comScore that newsbrands reach 77% of the smartphone audience… Source; comScore Mobile Metrix February.
1 Fragmentation: Seeking Opportunity in the Disruption.
Multi-Screen Impact: Is There One Metric to Rule Them All? Multi-Screen Impact Case Study for Leading Entertainment/Film Brand Joan FitzGerald, comScore.
DIGITAL REACH FEBRUARY UNDUPLICATED AUDIENCE REACH MULTI PLATFORM NET REACH 21.3 MILLION Source: comScore. MMX MP/MoMX Audience Duplication Reports.
Multi-Screen Insights Digital Video Grows; Still Only Represents A Nominal Share.
ADVOCATE DIGITAL MEDIA Digitally-Focused Full Service Marketing Firm.
For info about the proprietary technology used in comScore products, refer to Multi-Platform Measurement In.
AUTOMOTIVE BEAUTY COMMERCIAL TECHNOLOGY CONSUMER TECHNOLOGY ENTERTAINMENT FASHION FOOD & BEVERAGE FOODSERVICE HOME OFFICE SUPPLIES SOFTWARE SPORTS TOYS.
Second Screen & Other Emerging Platforms Jonathan Carrigan Director, Product Development September 27,
MIT Communications Futures Program Bi-annual meeting, January 22-23, 2008 San Jose, CA The Future of TV – What’s the Role of P2P? Introduction – Natalie.
Multi-Screen Video. ©2013 YUME. ALL RIGHTS RESERVED.2 UK smartphone penetration 64% (IAB) Tablet sales to overtake laptops in 2014 (IDC) There will be.
Source: Mobile Marketing Association What You Need to Know About Mobile Marketing Mobile Spending to Reach $2.16 Billion in 2010 The Mobile Marketing Association.
OUT-OF-HOME: STILL THE ONE FOR SHOPPER INFLUENCE July 2015.
Readership. Daily newsbrand readership (Print & PC) 000s 4,927 2,664 5,406 1,115 1,006 1,233 1,911 2,103 2,044 3, % +6.4% +31.3% +47.8% +17.6%
DIGITAL AND INTERACTIVE QUICK FACTS. $193m was spent in the interactive category in 2008 in New Zealand This is up 43% YOY* The interactive category now.
Tapad Are Traasdahl, Founder &
Local Content Matters Online Advertiser’s Online Choices 100,000,000 Web sites 25,000,000,000 Pages on which to advertise.1% Average click-through.
Fairfax Metro Mobile Research Study October 2012.
Lesson 3.4 – Tracking Industry Trends Copyright © 2013 by Sports Career Consulting, LLC.
Ratings: A Look at Nielsen Zarina Akbary. Reading Questions million people tune in to watch the Super Bowl every year since Do you believe.
Get your clients their share of the second largest retail shopping season of the year.
Market Overview. Newsbrands and mobile phones comScore MobiLens, Mobile Metrics & GSMA Mobile Media Metrics.
DIGITAL QUICK FACTS. DIGITAL QUICK FACTS $328m was spent in the digital category in 2011 in New Zealand, this is up 28% YOY* The digital category now.
Media Consumption Habits Teens. Monthly Video Consumption by Device # of Viewers 146:376:285:45 Source: Nielsen Cross Platform Report 2Q13 % of Overall.
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