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An Evolving Media Landscape: Platform Adoption © All rights reserved. TV: 96% Smartphone: 72% PC with Internet: 81% Tablet: 39% Source: Nielsen Cross Platform Study Q2, 2014
Multi-Tasking is the Norm Smartphone and tablet owners regularly use multiple devices while watching TV © All rights reserved. Source:: Nielsen %
Multi-Platform Throughout the Day © All rights reserved.Source:: MRI, comScore
Time Spent Online is Mostly Mobile © All rights reserved. 60% of time spent online is on smartphones or tablets Source: Comscore Major Media Milestones in May, June 2014
Smartphone Ownership by Demo © All rights reserved. Ages Source: Mobile Comscore June 2014
m-Commerce Has Huge Growth © All rights reserved. U.S. Retail m-commerce Sales, by Device (billions) Source: Custora, eMarketer, Adobe Digital Index, IBM
Impact of Online Video © All rights reserved. What is the appropriate mix of digital video within a TV buy? Source: Nielsen & IAB Online Video Study, Feb % +3.6% +2.5% 16.0% 57.6% 47.6% 42.2% 38.3% 8.9% 13.2% 7.5% 5.8% 3.7% 70% 60% 50% 40% 30% 20% 10% 0% 5%10%15% TV Only Reach TV + Online Duplicated Reach Online Only Reach % of budget allocated to digital video
Media Time is Fueled By Digital Growth © All rights reserved. Source: Nielsen Cross Platform Study Q2, % % +80% -1% +60% -2% Q2, 2014 Q2, 2013 Q2, 2014 Digital Video TV Screen
YouTube has Huge Reach © All rights reserved. Source: US Statistics, Nielsen 3 Month Average Dec 2013 to Feb 2014 YouTube reaches more year-olds than any cable network. YouTube vs. top cable nets by year-olds reach, %r each
Advertising in Distributed Content Markets. Topics I.Online advertising and video growing dramatically II.Big Flies in the Ointment III.Advertising Models.
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Mobile Optimization Trends Among Small- to Medium-Sized Businesses Tuesday, May 21, a.m. PT / 1 p.m. ET Asif Khan, President, Location Based Marketing.
Phones or shoes? Double the 2-5 year olds can play with a smartphone app (19%)… …than can tie their shoes (9%) 2010 AVG study.
Retail: Electrical Goods Trends May 2011 Adam Goodman Vertical Insight Manager.
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Section 5: Technological Developments.. Key words: New technologies Digital broadcasting media convergence Impact Digital switchover Social media.
© GfK 2013 | IAB Original Online Video Report | April FACTS ABOUT ORIGINAL PROFESSIONALLY PRODUCED ONLINE VIDEO Digital Content NewFronts May 2013.
2014 USPS Mailing Promotions Coakley Workman Marketing Specialist Capital Metro Area Mailing Industry Focus Group.
The Role of Print in an Electronic World Graham Plant Executive General Manager PMP Digital & Pacific Micromarketing.
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