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DCIA P2P Summit LA Jeff Richards Vice President, Digital Content Services.

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Presentation on theme: "DCIA P2P Summit LA Jeff Richards Vice President, Digital Content Services."— Presentation transcript:

1 DCIA P2P Summit LA Jeff Richards Vice President, Digital Content Services

2 2 Highlights 1.Market View 2.Challenges 3.Opportunities

3 3 Why VeriSign and P2P? + More than $1.5B invested in digital content over the last 4 years The brand behind the brand in mobile and broadband + Aggressively embrace new technologies and markets + Sit in the middle of more than 25B Internet transactions – every day

4 4 Content Delivery Networks – An Evolution 1st Generation CDN2nd Generation CDN3rd Generation CDN

5 5 Market View + A burst of positive coverage in 2007 But…public perception remains mixed + The market needs what P2P can deliver + Legitimate, secure P2P is (quietly) taking hold

6 6 Long Form Content – The Next Wave + The market is moving towards adoption of long form content distribution over the Internet US trails UK by 12 months See: iTunes, Sky, Channel4, BBC – 20 million downloads, 1 million users + Why? Any content, any time, anywhere + Why isnt it moving faster? Economics Monetization Syndication Advertising

7 7 Challenges + Public perception + Raising the profile of legitimate P2P + Traffic Shaping + Business models and economics

8 8 Opportunities + Deliver a stellar consumer experience + Continue to drive innovation + Help _______ make money If each US household downloaded one 1080i resolution television episode from the Internet, we estimate it would represent almost as much data traffic as the CDN market leader delivered in all of Credit Suisse First Boston report, April 9 th, 2007

9 Thank You Jeff Richards Vice President, Digital Content Services


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