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Facebook as a Successful Business Tool Presented by Leila Bagundol, Glen Morrow, Henrietta Suen and Angeline Woo.

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Presentation on theme: "Facebook as a Successful Business Tool Presented by Leila Bagundol, Glen Morrow, Henrietta Suen and Angeline Woo."— Presentation transcript:

1 Facebook as a Successful Business Tool Presented by Leila Bagundol, Glen Morrow, Henrietta Suen and Angeline Woo

2

3 Aim Discover Facebook’s successfulness for both business and media industries Explore the potential of Facebook Examine the strengths and possible risks of Facebook

4 Scope Businesses: socialising; advertising, promotional, marketing and communication functions Whether or not Facebook is successful: disseminating information to better various businesses

5 Scope Key questions: – What defines a successful business tool? – How do we judge Facebook’s success as a business tool? – Why is Facebook chosen as an advertising and promotional platform?

6 What defines a Successful Business Tool?

7 Something that has a positive effect on customer/consumer behaviour Part of an overall strategic approach to promotion, and revenue generation Enables the business to have a competitive advantage in a climate of constant change

8 How do we judge Facebook’s success as a Business Tool?

9 Judging Facebook’s success Keith De La Rue – Founder – Acknowledge Consulting

10 Judging Facebook’s success Ross Hill – Innovative Analyst – Deloitte Australia

11 Judging Facebook’s success Data Analytics gathered from various Case Studies – Growth, participation and interaction

12 Why is Facebook chosen as a Promotional and Advertising Platform?

13 Why Facebook? Easy networking and communication tool User popularity Platform for instant customer/consumer engagement Information immediacy and fast feedback Achieve higher search engine rankings Increase in product visibility Free/Low Cost

14 Why Facebook? Chart 1: Time spent online per month by category (Oct. 2009) Source: Nielsen Scan Australia October 2009 News Release

15 Why Facebook? Table 1: Top 50 Australian Websites June/July 2009 Source: Nielsen Scan Australia July 2009 News Release

16 Case Studies

17 Why Facebook? Case Study 1: Supre Clothing Store (Australia) Mudo Media – “Zero to 40,000 fans” – 5 month period of Social Media and Marketing Strategies On a daily basis the Page generated an average: – 299 new Fans – 171 Comments – 163 Likes – 838 Page views Listening to the customers! – Polls and opinions saved money Left or Right?

18 Why Facebook? Case Study 2: Australian Bananas (Australia) Multi-Media “Make Your Body Sing” campaign – 6-month period of advertising Paired with So You Think You Can Dance 2010 – “Banana lounge” message of “...good times, with fun, with energy, with happiness.” – age demographic – Health and Nutrition – Recipes – Intent to grow with the online social networking community

19 Why Facebook? Show Ambassador – Kim Saigh Case Study 3: Tattoo Pride for Tattoo Artistry (Singapore) Singapore Tat Show – Old communication methods obsolete (postal mail, and the website) Now... Facebook: – “Tattoo Pride” (4,647 Fans) – “Tattoo Pride for Tattoo Artistry” (6,850 Group Members)

20 Why Facebook? Case Study 4: Dessert Artistry (USA) Rice University's Jones Graduate School of Business – Social Media and Marketing Research Study – Over 1,700 respondents over a 3 month period Study shows Fans: – Made 36% more visits to DG's stores each month – Spent 45% more of their eating-out dollars at DG – Spent 33% more at DG's stores – Had 14% higher emotional attachment to the DG brand – Had 41% greater psychological loyalty toward DG

21 Conclusion…

22 Conclusion As a business technology it IS successful Traditional advertising and marketing media tools appears to be approaching a slow death But… – New social media technologies/platforms – Must evolve and innovate – Issues with the private and public spheres

23 Conclusion Tim Bull – Co-Founder – BinaryPlex

24 Thank you! facebookbusinesstool.wordpress.com


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