Presentation on theme: "Adventures in Wine www.celebritywinereview.tv. Celebrity Wine Review TV Todays topic: leveraging social media to connect consumers with your brand Personal."— Presentation transcript:
Adventures in Wine
Celebrity Wine Review TV Todays topic: leveraging social media to connect consumers with your brand Personal introduction Overview of Celebrity Wine Review TV Early results Why you cant ignore Social Media Tips on how to get started Conclusion Questions
Celebrity Wine Review TV Who are we? Roie Edery & Aleksey Klempner, Co-Founders of Arzoola.com 15 Years experience in technology field in Los Angeles & Silicone Valley Serial Entrepreneurs Social Media consultants focusing on Microblogging inside large organizations
Celebrity Wine Review TV Celebrity Wine Review We are an entertainment show based out of Hollywood and centered around wine Our host, Miss Kelli McCarty is a Hollywood actress and former Miss USA
Celebrity Wine Review TV Most Wine reviews are shot in Kellis kitchen. They are relaxed, personal, and unscripted Our reviews are non technical, no point system, simply the personal opinion and taste of our host – the quality of the wines we review is always up for debate with our fans
Celebrity Wine Review TV Celebrity Wine Review Whats our niche? A significant amount of US consumers consult the web before a major purchase, or a purchase in an area they are unfamiliar in – web research is mainstream Most wine review shows are technical, lengthy, low entertainment value We hit them where they are, with what they want, in the way the want it Online, high entertainment value, short length, available everywhere – mobile, twitter, social networks, video sharing, etc.
Celebrity Wine Review TV Early results: 12,000 unique visitors for January Average pages viewed: 3 Average time spent on site: 4.5 Min Over 1,500 Facebook fans High Google Ranking for wines weve reviewed Via Vega in Paso Robles Califronia Demographics: 60% Male 40%Female 35% age % age 18-30
Celebrity Wine Review TV Early lessons learned: Our audience comment of how real and comfortable our host is Content is KING – The more content we release, the faster our audience grows. As a brand, someone out there is already talking about you, might as well participate. Engage your audience, talk with your customers Celebwine intro was voted on by fans Dishwasher dent
Celebrity Wine Review TV Why you cant ignore Social Media The #1 reason people are joining the Internet, and 7 out 10 interactions online involve social media What is Social Media? Is it Facebook? Twitter? Those are certainly tools of participation, but in my opinion Social Media is simply put a communication medium, that: Connects content producers with content consumers Conduit of crowd sourcing – leveraging the knowledge, opinion and credibility of the crowd to form your own opinion
Celebrity Wine Review TV Whats in it for you? Eliminates barriers and allows direct, two way communication between you and your customer Expected. Yes you have a website, but how do I tell you about my experience? How do I tell others about my experience with your product? Inexpensive. Most tools are free and easy to use without the need to hire consultants or marketing firms
Celebrity Wine Review TV Tips on how to get started Ascertain the attitude towards Social Media in your organization Every project needs a champion. Someone needs to see the value and ensure key stakeholders are on board Inventory your capabilities. What resources are available to you? Budget, time, access Inventory your assets. What content can you produce? Examples: Behind the scenes videos of wine making Every key employee blogs on the organizations website 24/7 Webcam inside the cellar Every wine tour has a dedicated page with pictures, videos, personal information of participants Etc.
Celebrity Wine Review TV Choose the right tools For website: A hosted Wordpress site with custom skin Analytics: For mobile: For video content distribution: Instant updates: Twitter Social Network: Depends on your market
Celebrity Wine Review TV Conclusion By participating in Social Media you can expose your brand to new markets and have some sway in its perception in existing ones Start today, reap the benefits tomorrow Its not the hardest thing youve done, hiring experts might not be necessary Content, content, content Have fun with it Questions