1. Alexis Pressas Kevin Mackey Ryan Rusca Sophie Puig Steven Rios RADIOACTIV UNIQUE SELLING PROPOSITION

2.  Dissatisfied  Our Product  The Chasm  Positioning  Segmentation  USP  Value Proposition  On The Rise  Competition  Comparisons  Questions AGENDA

3.  Commuters on business calls  Working class  Sports fans  Conflicting programs  Avid talk show listeners  Conflicting schedule  Music listeners DISSATISFIED?

4.  RadioActiv  Pause, play, record, rewind  Personal playlists  Software, hardware, smartphone for app on the go  Diverse channels to fit needs of Americans  Low fee-commercial free OUR PRODUCT

5. “THE CHASM”

6. ON THE RISE

7.  “The place the product occupies in consumer’s minds relative to competing products.”  Pause, Play, Rewind, and Record  Listen anytime, anywhere, thru synchronization to your smartphone.  Diverse radio stations-fulfilling the many needs of Americans with language and all ages. POSITIONING

8.  Young adults : 18-24, car and public transportation, link between teenage and radio, sport, music.  Commuters : 24-40, countryside and away from work, huge presence of radio in lifestyle, talk show, music, sport  Ethnics groups and expatriate : “Homesick listening” SEGMENTATION

9.  Rewind, pause, and record your favorite radio shows and songs.  1 st program to utilize this feature  Add the 25 th hour to your day  Build personal playlists to take on the go. USP

10.  “Pause the moment, play your world, record your life”  Same price range as our competition  Offers more features VALUE PROPOSITION

11.  Sirius XM  Pandora  Tune-in radio  AM/FM radio  iTunes Radio  GM Pause Radio COMPETITION

12. Radio Active  Learn a language  Online book  Non Christian  $209.99  $19.99/month Sirius (((XM)))  Sports mostly online  40’s -90’s  Local  News/Traffic updates  $14.99/month  $ 199,99/year COMPARISONS

13. QUESTIONS ?

14.  Ramsey, J. (2010, January 21). Gm expanding pause and play radio to two new vehicles. Retrieved from http://www.autoblog.com/2010/01/21/gm-expanding-pause- and-play-radio-to-two-new-vehicles/  Moore, G. (1999). Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge. New York: HarperPerennial.  Markley, S. (2010, January 27). Pause-and-play radio included in more gm vehicles. Retrieved from http://blogs.cars.com/kickingtires/2010/01/pauseandplay- radio-included-in-more-gm-vehicles.html REFERENCES