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How to Use the Internet and Social Media to Help Your Businesses Bottom Line.

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Presentation on theme: "How to Use the Internet and Social Media to Help Your Businesses Bottom Line."— Presentation transcript:

1 How to Use the Internet and Social Media to Help Your Businesses Bottom Line

2 Chris Nastav KC Web Specialists, LLC. Experts in how business gets done on the Internet (913)

3 Agenda So many topics so little time! Marketing plans are everything! Websites 101 Search Engines 101 Blogs 101 Social Media 101 Everything else 101 Questions

4 So Many Topics So Little Time Search Engines PayPerClick Social Media/Advertising vs. Socializing Newsletters Time time time time time Google Analytics Traditional Marketing RSS Feeds Job Applications Chat Save on Literature Costs Story Time over and over and over Forums Blogging Smart phone apps? Mobile Websites? QR Codes YouTube Sunshine Lighting Company Story Twitter Marketing Plan Automate Processes eCommerce Online Banking The Cloud Google Tools LogMeIn Jott Local comments Google Alerts Domain names Hosting Design Google 5 things to get you to show up eBooks PayPal IE 9 Problems

5 So Many Topics So Little Time Dont Panic – You are not being left behind. Your business will not fail if you dont know everything!

6 So Many Topics So Little Time What is a small business? 1,000 + discussions Were all in the same boat No one has the magic solution Its all about time and money

7 Quick Levity Why are pirates so funny? They just arrrrrrrrrrrrrrr!

8 Marketing Plans Are Everything Define Your Target Market –Clueless Potentials –Pointed Potentials –Existing Potentials –Referral Potentials –Search Engines (for the clueless potentials) Best Method to Reach Them? Maybe You Dont Need To Worry About All The Internet Choices? –Youth vs Seasoned (carpet cleaning – car insurance) Technology Savvy???? Auto Service Shops, Attorneys How do you reach youth for Car Insurance, Carpet Cleaning?????

9 Marketing Plans Are Everything Do You Have Time/Money for Advertising? –Pick a target (stick to it) –Pick a method (stick to it – but pay attention to other options) –Dont abandon traditional advertising –Word of mouth, referrals, presentations, networking –Education is key

10 Web Sites 101

11 Price everything separately Domain Costs < $12 a year Domain Names and Google Buying Multiple Domains Be in Control Yours Yours Yours Yours Yours kcwebspecialists.com

12 Prospect Genius JUST SAY NO!!!!!

13 Web Sites 101 Hosting is nothing more than renting server space to put your Website on. Be in Control Yours Yours Yours Yours Yours –Login –Password Approximately $4 a month –Way more storage than youll ever need –Unlimited Bandwidth –101 addresses –Amazing integration with all the latest Web development tools

14 Web Sites 101 Read the fine print

15 Web Sites 101 Read the fine print And your site is on their server in their name.

16 Web Sites 101 Everything on your site should be current. Promotions, events, coupons, specials, menus, offerings, products,etc. Copyright 2011

17 Web Sites 101 Business = Website Period! Professional Company Image –Business cards –Advertising – Elevator Speech Cheapest Brochure Solution Available Just luck they found you customers 24 X 7 X 365 Office hours Maps with directions to office locations

18 Web Sites 101 Information patients should bring on their first visit List of services and areas of specialization Links to insurance providers Staff biographies and credentials Appointment Scheduling Education Location Form Downloads –New Patient –Youth Treatment –Insurance –Questionnaires Event Calendar Advertising/Specials

19 Prospect Genius JUST SAY NO!!!!!

20 Search Engines 101 Showing up in the search engines is a marketing strategy Service businesses have to be there Go to other presentation (lollygag there for a while to kill time if necessary – ooops, did I write this out loud?)

21 Search Engines Things to make Google love your Website in the SEO section –1. The age of your site. –2. Is your site content written correctly –3. Does your site change often –4. Inbound links and other Web presence –5. Busy Web Site

22 Search Engines 101

23 Want an instant busy Website? Pay for it! How Does Pay Per Click Work?

24 Search Engines 101 Google Ad Words, Yahoo Ads, Bing, FaceBook Free to set up – Credit Card to Run Bid on Key Words (Average cost per click is given as a range.78 to 4.25) Set Daily Budget

25 Search Engines 101 Dont do pay-per-click if your Website or Fan Page in Face book does not support your ad.

26 Blogs 101 Blogs are an application just like Word or PowerPoint. Their primary function is to allow for easy to Post journal entries on the Internet and to categorize them for easy browsing. Blogs can be the main Websites Blogs can be separate from the main Web site.

27 Blogs 101 Why Blog? –Google Loves the technology Changing fresh new content Makes you bigger than your Web site –Have a following – Eventually get business –4-5-6 Chevy Trucks story

28 Social Media 101 Using social media is a marketing decision 1,000+ Businesses Ive talked to and no one has said OMG using social media has turned my company around, I cant imagine being without it. (Well, maybe one guy I know whos a sales manager for a Window replacement company. He tweets while hes eating dinner with his family. But he wont stop his other marketing. What the # 1 Company type making boat loads of money using social media tools? Again, go to other presentation (maybe they wont notice I wrote this this time )

29 Everything Else 101 Search Engines PayPerClick Social Media/Advertising vs. Socializing Newsletters Time time time time time Google Analytics Google Alerts Traditional Marketing RSS Feeds Job Applications Chat Save on Literature Costs Story Time over and over and over Forums Blogging Smart phone apps? Mobile Websites? QR Codes YouTube Sunshine Lighting Company Story Twitter Marketing Plan Automate Processes eCommerce Online Banking The Cloud Google Tools LogMeIn Jott Local comments Domain names Hosting Design Google 5 things to get you to show up eBooks PayPal IE 9 Problems

30 NewslettersNewsletters

31 Everything Else 101 Search Engines PayPerClick Social Media/Advertising vs. Socializing Newsletters Time time time time time Google Analytics Google Alerts Traditional Marketing RSS Feeds Job Applications Chat Save on Literature Costs Story Time over and over and over Forums Blogging Smart phone apps? Mobile Websites? QR Codes YouTube Sunshine Lighting Company Story Twitter Marketing Plan Automate Processes eCommerce Online Banking The Cloud Google Tools LogMeIn Jott Local comments Domain names Hosting Design Google 5 things to get you to show up eBooks PayPal IE 9 Problems

32 Mobile Websites

33 Everything Else 101 Search Engines PayPerClick Social Media/Advertising vs. Socializing Newsletters Time time time time time Google Analytics Google Alerts Traditional Marketing RSS Feeds Job Applications Chat Save on Literature Costs Story Time over and over and over Forums Blogging Smart phone apps? Mobile Websites? QR Codes YouTube Sunshine Lighting Company Story Twitter Marketing Plan Automate Processes eCommerce Online Banking The Cloud Google Tools LogMeIn Jott Local comments Domain names Hosting Design Google 5 things to get you to show up eBooks PayPal IE 9 Problems

34 QRCodes

35 Everything Else 101 Search Engines PayPerClick Social Media/Advertising vs. Socializing Newsletters Time time time time time Google Analytics Google Alerts Traditional Marketing RSS Feeds Job Applications Chat Save on Literature Costs Story Time over and over and over Forums Blogging Smart phone apps? Mobile Websites? QR Codes YouTube Sunshine Lighting Company Story Twitter Marketing Plan Automate Processes eCommerce Online Banking The Cloud Google Tools LogMeIn Jott Local comments Domain names Hosting Design Google 5 things to get you to show up eBooks PayPal IE 9 Problems

36 eCommerce

37

38 Web Site Fees Merchant Account Fees Applications vs Hosted (zen cart vs GoDaddy)

39 Agenda So many topics so little of you! Marketing plans are everything! Websites 101 Search Engines 101 Blogs 101 Social Media 101 Everything else 101 Questions

40 WHAT SHOULD I BE DOING?????? Commit to learning! You dont have to do everything! PayPerClick Social Media/Advertising vs. Socializing Newsletters Time time time time time Google Analytics Google Alerts Traditional Marketing RSS Feeds Job Applications Chat Save on Literature Costs Story Time over and over and over Forums Blogging Smart phone apps? Mobile Websites? QR Codes YouTube Sunshine Lighting Company Story Twitter Marketing Plan Automate Processes eCommerce Online Banking The Cloud Google Tools LogMeIn Jott Local comments Domain names Hosting Design Google 5 things to get you to show up eBooks PayPal IE 9 Problems Search Engines


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