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Introduction to Rhetoric. By the end of this lesson, you will be able to: Identify the rhetorical situation of a written or spoken argument; Analyze the.

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Presentation on theme: "Introduction to Rhetoric. By the end of this lesson, you will be able to: Identify the rhetorical situation of a written or spoken argument; Analyze the."— Presentation transcript:

1 Introduction to Rhetoric

2 By the end of this lesson, you will be able to: Identify the rhetorical situation of a written or spoken argument; Analyze the relationship between speaker, audience, and subject; Discuss the rhetorical appeals made by a speaker; and Create an argument through conscious and deep consideration of the rhetorical situation, audience, and rhetorical appeals.

3 Important Terms Rhetoric Rhetorical Situation Subject Speaker Audience Occasion Purpose Aristotelian (Rhetorical) Triangle Context Rhetorical Appeals Ethos Pathos Logos Concede Refute Counterargument Persona


5 What is Rhetoric? As Aristotle defined the term, the faculty of observing in any given case the available means of persuasion. In other words, it is the art of finding ways to persuade an audience.

6 Occasion, Context, & Purpose OccasionThe time and place the text was written or spoken. ContextThe circumstances, atmosphere, attitudes, and events surrounding the text. PurposeThe goal the speaker wants to achieve.

7 Lets Practice! Lets read Lou Gehrigs farewell speech. As you read, identify the occasion, context, and purpose of the speech.

8 Another important aspect of the rhetorical situation is the relationship among the speaker, audience, and subject. Why are these elements important? What is the relationship between these elements?


10 The speaker is the person or group who creates a text. It is important to not only think of the speaker as a name, but to consider the description of the speaker. Who is the speaker of the farewell speech? The audience is the listener, viewer, or reader of a text or performance, but it is important to note that there may be multiple audiences. Who is Lou Gehrigs audience? The subject is the topic. What is the subject of Gehrigs speech?

11 SOAPS When analyzing the rhetorical situation of a piece, just remember: S ubject O ccasion A udience P urpose S peaker

12 Lets Practice! Construct & analyze a rhetorical situation for writing a review of a movie, video game, or concert. Be very specific in your analysis: What is your subject? What is your purpose? Who is your audience? What is your relationship to the audience? Remember, you need not write a full essay; just analyze the rhetorical situation.

13 Lets Review! What is rhetoric? What are the components of the rhetorical situation? What is the relationship between subject, speaker, and audience? Why is it important to identify the purpose of a text?

14 Lets Practice! Read the letter from Albert Einstein to Phyllis Wright. As you read, identify SOAPS.

15 SUBJECTThe explicit subject here is whether scientists pray and, if so, what they pray for. Implicitly, the subject is the nature of faith. OCCASIONThe occasion is Einsteins receipt of a letter from Phyllis Wright asking questions about science and religion. AUDIENCEThe primary audience for the letter is Phyllis herself, though the formality of his response suggests that Einstein realized that his letter would have a larger audience. (Note that he won the Nobel Prize in Physics in 1921, so by 1936 he was a world-renowned scientist.) PURPOSEEinsteins purpose is probably the most complex element here. At its most straightforward, his purpose is to respond to a sincere schoolgirls question about science and religion. Beyond that, it seems that Einsteins purpose is to expand Phylliss horizons a bit, to help her understand that science and religion do not necessarily represent two antagonistic ways of thinking. SPEAKERThe speaker, a scientist approaching age sixty, is responding to a girl who is likely twelve, so his purpose is intertwined with the speaker-audience relationship: the wise elder in dialogue with the younger generation.


17 Three Rhetorical Appeals Rhetorical Appeals are the tools a speaker uses to persuade an audience. Aristotle, the father of the Classical Argument model (that which we study in this class), identified three rhetorical appeals: Ethos: credibility Logos: reason Pathos: emotion

18 Ethos Speakers appeal to ETHOS to demonstrate that they are credible and trustworthy. Think of a speech discouraging teenagers from drinking. How might a speaker make him/herself credible to an audience of teenagers? Appeals to ethos often emphasize shared values between the speaker and the audience.

19 Lets Practice! Lets look back at Lou Gehrigs farewell speech… How does Gehrig appeal to ethos in his speech?

20 Automatic Ethos In some cases, a speakers reputation immediately establishes ethos. We call this AUTOMATIC ETHOS. Read The Kings Speech given on September 3, 1939 by King George VI. How does King George VI appeal to ethos in this speech?

21 Lets Listen! 2UzOonig

22 Lets Practice! Now read the passage from Judith Ortiz Cofers The Myth of the Latin Woman: I Just Met a Girl Named Maria. Here, the speaker does not have automatic ethos. So, how does she make this appeal? Note: Pay particular attention to how she draws on her own Puerto Rican heritage as she describes her experiences with prejudice as a young Latina.

23 The speakers ethosexpertise, knowledge, experience, sincerity, common purpose with the audience, or a combination of these factorsgives the audience a reason for listening to this person on the subject.

24 Lets Practice! Think of a situation in which you are presenting your view on the same subject to two different audiences. For instance, you might be presenting your ideas on ways to stop bullying (1) to the School Board or a group of parents and (2) to a group of middle schoolers. Discuss how you would establish ethos in each situation.

25 Lets Review Discuss how you would establish your ethos in the following situation: You are trying to persuade your skeptical parents that a gap yeartaking a year off between high school graduation and collegewill be beneficial.

26 Logos Speakers appeal to LOGOS, or reason, by offering clear rational ideas. Appealing to logos means thinking logicallyhaving a clear main idea and using specific details, examples, facts, statistics, or expert testimony to back it up.

27 How does one create a logical argument? Creating a logical argument often involves defining the terms of the argument and identifying connections such as causality. It can also require considerable research. –Evidence from expert sources and authorities, facts, and quantitative data can be very persuasive if selected carefully and presented accurately.

28 Lets look back again at Lou Gehrigs speech. Though, at first glance, his speech may seem largely emotional, it is actually based on irrefutable logic. How does Gehrig make appeals to logos?

29 How does Gehrig appeal to logos? Begins with a clear thesis statement: –the luckiest man on the face of the earth Supports this thesis statement with two points: 1.The love and kindness hes received in his seventeen years of playing baseball; and 2.A list of great people who have been his friends, family, and teammates in that time.

30 How else can a speaker appeal to logos? CONCEDE and REFUTE Acknowledge a counterargument: anticipate the objections or opposing views. –Your argument will be vulnerable if you ignore ideas that run counter to your own. In acknowledging the counterargument, you agree (concede) that an opposing argument may be true or reasonable, but then you deny (refute) the validity of all or part of the argument.

31 Concession and Refutation strengthens your own argument: it appeals to logos by demonstrating that you understand a viewpoint other than your own, youve thought through other evidence, and you stand by your view.

32 How does Gehrig address a counterargument? Gehrig concedes what some of his listeners may think: that is bad break is a cause for discouragement or despair. Gehrig refutes this by saying that he has an awful lot to live for!

33 Lets Practice! Read the passage from Slow Food Nation, a piece by famous chef, food activist, and author Alice Waters. What counterargument does Waters acknowledge?

34 Pathos PATHOS is an appeal to emotions, values, desires, and hopes, on the one hand, or fears and prejudices, on the other. Although an argument that appeals exclusively to the emotions is by definition weak, an effective speaker or writer understands the power of evoking an audiences emotions by using such tools as figurative language, personal anecdotes, and vivid images.

35 Lets return again to Lou Gehrigs speech. What appeals to pathos does Gehrig make in his speech? Uses first person (I)reinforces the friendly sense that this is a guy who is speaking on his own behalf. Chooses words with strong positive connotations. Uses an imagetower of strength Creates a powerful contrast between his horrible diagnosis and his public display of courage.

36 Lets Practice! Lets look at a more direct example of pathos. As a vice-presidential candidate, Richard Nixon gave a speech in 1952 defending himself against allegations of inappropriate use of campaign funds. Read the excerpt from the speech and identify Nixons appeals to pathos.

37 Lets Listen! H2m3iKA

38 How else can a speaker appeal to pathos? Use striking imagerywritten and visual images Use humor Understand the needs and beliefs of the audience.

39 Combining Ethos, Logos, and Pathos Most authors dont rely on just a single type of appeal to persuade their audience; they combine these appeals to create an effective argument.

40 The appeals themselves are inextricably linked: if you lay out your argument logically, that will help to build your ethos. It is only logical to listen to an expert on a subject, so having ethos can help build a foundation for an appeal to logos. It is also possible to build your ethos based on pathosfor example, who better to speak about the pain of losing a loved on than someone who has gone through it?

41 Lets Practice With All of the Appeals! Lets examine a letter that Toni Morrison, the only African American woman to win the Nobel Prize for Literature, wrote to then- senator Barak Obama endorsing him as the Democratic candidate for president in 2008. The letter was published in the New York Times. As you read, consider the rhetorical appeals made by Morrison and how they function together to help Morrison effectively communicate her purpose.

42 Homework Read the passage from Book 24 of Homers The Iliad and complete the organizer to help you analyze the rhetorical situation and rhetorical appeals.

43 Resources Shea, Renee H., Lawrence Scanlon, and Robin Dissin Aufses. The Language of Composition, 2 nd ed., Boston and New York: Bedford/St. Martins, 2013.

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