Presentation on theme: "& TÉLÉTOON la nuit Presented by: Randy Mauskopf, Director – Media Creativity Bell TVPlus Marie-Noelle Gauthier, Account Executives Sales Promo - TELETOON."— Presentation transcript:
& TÉLÉTOON la nuit Presented by: Randy Mauskopf, Director – Media Creativity Bell TVPlus Marie-Noelle Gauthier, Account Executives Sales Promo - TELETOON
Rogers on TELETOON la nuit TÉLÉTOON La Nuit is the perfect vehicle for adult-targeted brands that are fearless and irreverent with a sense of humor. It is the place to find daring, no holds-barred comedies that sharply satirize and skewer pop-culture. Rogers wireless would benefit from having a strong association with the Network. Since our viewers is your target, developing a well integrated campaign on TELETOON La Nuit environment would help increase the reach of your brandsell campaign. TÉLÉTOON will create for Rogers a unique custom made campaign with in show format that will get the full attention of the viewers. The campaign will promote the new Rogers package plans and cell phones.
Rogers Campaign on TÉLÉTOON La Nuit Campaign objectives: Speak to adult 18-49 with TELETOON La Nuit environment; Promote the new Rogers package plan and cell phones; Increase the reach of your brandsell campaign with unique in-shows components; Campaign Strategy: Develop a unique format that have never been done before for a mobile company; Create an in show and easy to produce template especially for Rogers; Quick turnaround productions delays to create versions for new Rogers offerings;
Rogers WRAP In order to achieve the campaign objectives, TELETOON will create a unique custom made in show template format especially for Rogers: the WRAP! By being placed over the programming shows, the WRAP gets the full attention of the viewers. It will give Rogers the opportunity to promote their new package plans and cell phone products by communicating key messaging. With a quick turnaround the Rogers WRAP will be adaptable for every new package plans and cell phone products.
Source: BBM Infosys, Fr. Qc., Lu-Di 9p-12:00a, Fall2013: August 26 to September 29, 2013. index (Total TV=100), composition base 12+. TÉLÉTOON La Nuit: The Perfect Environment to Reach Adults 18-49! Audience Composition (%) Index 298 Index 298 Index 237 Index 237 Index 161 Index 161 Index 17 73.7 % of the audience is aged between 18 and 49 years old (index 197). Index 22