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Parts of an AD Headline Copy Illustration Logo/signature.

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Presentation on theme: "Parts of an AD Headline Copy Illustration Logo/signature."— Presentation transcript:

1 Parts of an AD Headline Copy Illustration Logo/signature

2 Headlines Saying that gets the readers attention Functions of Headlines –Gain attention (Prime) –Select the right prospect –Lure reader to the text

3 Types of Headlines Alliteration – repeating initial consonant sounds Paradox- contradiction that could be true Rhyme Pun – humorous use of multiple meanings of words Play on Words – “For Soft Babies and Baby Soft Hands”

4 Effective Headline Brief (less than 7 words) Main idea Gets The Reader’s Attention

5 Copy The selling message in a written ad Functions –Explain or amplify the theme (Prime) –Rouse interest –Provide believable info –Impel reader to see product

6 Types of Copy Reason-why – explain rewards Humorous Descriptive Testimonial Dialog – 2 or more people talking Narrative – 1 person talking

7 Effective Copy Simple and direct Appeal to the senses Who, what, when, where, why, and how Have a call to action (tell to do something)

8 Illustration Photograph or drawing used in an ad Largest portion of the ad Functions –Attract attention (Prime) –Communicate idea quickly –Interest audience –Make ad believable

9 Illustration Types Product-part, ready for use, in use, being tested Features of product Reward Effect of not using product Testimonial

10 Illustration Techniques Photographs Art work –Cartoons –diagrams

11 Signature Identification symbol for a business May include: – a logo –Name of Firm –Location –Hours of operation

12 Guess the Slogan 1.Diamonds are forever 2.The pause that refreshes 3.Good to the last drop 4.Where’s the beef Coca Cola Wendy’s DeBeer’s Maxwell House

13 Guess More Slogans 1.Let your fingers do the walking 2.Just Do It 3.We try harder 4.Breakfast of Champions 5.We bring good things to life General Electric Avis Nike Yellow Pages Wheaties


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