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Magazine Advertising Ch. 1 – Promotion Sports & Entertainment Marketing
5 Parts of a Print AD - Magazine Headline Illustration Copy Signature Slogan
Headline Should attract readers attention Emphasize the entire point of the ad Should have a single focus Example: GET THE REST YOU NEED Product: Snore Stop
Illustration Photograph or drawing used in a print ad Should attract attention and display product in positive manner
Copy Selling message in print ad Expands on illustration and headline Simple and Direct Could be: Conversation Testimonial Description Key words: Compare, Introducing, Save
Signature Sometimes called logotype Distinctive symbol Could be name written a certain way Examples
Slogan Catch phrase or small group of words Creates an image for company or product Reminds customer Example: Protect This House® - Under Armor
Parts of a Print Advertisement Sports, Entertainment & Recreation Marketing To be used as a guide in completing Endorsement Assignment.
PARTS OF A PRINT AD 1.Headline 2.Sub-head 3.Copy/Body 4.Illustration 5.Signature.
Section 20.1 Elements of Advertising Chapter 20 print advertisements Section 20.2 Advertising Layout.
Chapter 20 Preparing Print Advertisements1 Essential Elements of Advertising Marketing Essentials UNIT 6.3 Preparing Print Advertisements.
Chapter 20 ■ Preparing Print Advertisements* Essential Elements of Advertising Marketing Essentials UNIT 6.3 Preparing Print Advertisements.
ADVERTISING. PRODUCT Goal of selling the item being promoted INSTITUTIONAL Goal of developing goodwill or a positive image.
PRINT AD SERM #68. ADVERTISING Paid communication Sponsor is identified Advertisers control where the message is seen and heard and how often repeated.
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Forms and Techniques in Advertising Sports and Entertainment Marketing.
January 13, The following are the four fundamental elements of print media (may also apply to other media) 1.Headline 2.Copy 3.Illustrations 4.Signature.
Preparing Print Advertisements Chapter 20. Ch 20 Sec 1 Essential Elements of Advertising How ad campaigns are developed The creation of advertising headlines.
Print Advertisements Chapter 20. Ch 20 Sec 1 Essential Elements of Advertising How ad campaigns are developed The creation of advertising headlines The.
Question of the Day Think back to the last time you read the paper or a magazine… –What kinds of advertisements do you remember seeing? –Can you remember.
Advertising QCC’s: 50, 51, 52, 53, 54, 55 Objectives Define advertising and its purpose List the different forms of advertising and the advantages and.
5.00 UNDERSTAND PROMOTION 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.
Section 20.1 Essential Elements of Advertising Section 20.2 Advertising Layout Section 20.1 Essential Elements of Advertising Section 20.2 Advertising.
PROMOTION SPORTS MARKETING WHAT IS PROMOTION? The positive communication a business has with its customers Can be used to communicate messages about.
Preparing Print Advertisements Chapter 20. The Advertising Campaign Definition Is a group of advertisements, commercials, and related promotional materials.
Paid communication Sponsor is identified Advertisers control where the message is seen and heard and how often repeated Average person exposed to over.
Print Advertising #4 Today I will: Engage in the fundamentals of print ads So I can: understand print ad elements, and see as a consumer how print ads.
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SER Marketing Advertising Medias. Objectives Identify the four major advertising medias Explain the benefits and drawbacks of each media Identify.
Preparing Print Advertisements Chapter 20. Don’t let the world slow you down. Set your own pace with the Run-About. Water-Proof 10 colors to choose.
Elements of Advertisements 7 th Grade 2.10 To understand the key elements of a print advertisement and the intended effects on an audience To create an.
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Promotion Advertising Media Visual Merchandising Written Advertising Publicity and Public Relations.
Effective Design Strategies Tips for awesome layouts.
3.03 Components of Advertising. Parts of a Print Advertisement Headline: Large text at top of ad Headline: Large text at top of ad Illustration: picture/graphic.
Print Advertising, Ch #20 Terms to Know Headline Typeface Copy Color Illustration Type size Signature Print Media Logo White Space Layout Limited Service.
Print Advertisements Chapter Elements of Advertising.
Section 19.1 Advertising Media Chapter 19 advertising Section 19.2 Media Rates.
Chapter 20 Preparing Print Advertisements Objectives 1. Identify the elements of a print advertisement. 2. Describe how ads are developed 3. Create advertising.
SELLINGSELLING. Advertising THE ART OF SELLING Product, Place, Price & Promotion We need to always keep in the back of our mind the goals and tasks of.
Parts of an AD Headline Copy Illustration Logo/signature.
Developing A Successful Print Ad. Write an Effective Headline FACT: Approx. 80% of people who look at a print ad only read the headline! –Stress the benefits!
The Promotional Mix Advertising Public Relations Parts of a Print Advertisement Sales Promotion Q $100 Q $100 Q $200 Q $200 Q $300 Q $300 Q $400 Q $400.
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