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Magazine Advertising Ch. 1 – Promotion Sports & Entertainment Marketing
5 Parts of a Print AD - Magazine Headline Illustration Copy Signature Slogan
Headline Should attract readers attention Emphasize the entire point of the ad Should have a single focus Example: GET THE REST YOU NEED Product: Snore Stop
Illustration Photograph or drawing used in a print ad Should attract attention and display product in positive manner
Copy Selling message in print ad Expands on illustration and headline Simple and Direct Could be: Conversation Testimonial Description Key words: Compare, Introducing, Save
Signature Sometimes called logotype Distinctive symbol Could be name written a certain way Examples
Slogan Catch phrase or small group of words Creates an image for company or product Reminds customer Example: Protect This House® - Under Armor
PROMOTION SPORTS MARKETING WHAT IS PROMOTION? The positive communication a business has with its customers Can be used to communicate messages about.
Parts of an AD Headline Copy Illustration Logo/signature.
Graphic Design Graphic Design is the art of communicating messages with images (pictures) and lettering (words). You see graphic designs in books, magazines,
A D D ESIGN The 5 Essential Elements. A DVERTISING DEFINED “Advertising is controlled, identifiable persuasion by means of mass communication media.”
Promotion Advertising Media Visual Merchandising Written Advertising Publicity and Public Relations Oakcrest Floral Design 2000.
“Get Into Entrepreneurship” Memory Reed Harris Co. High School 2007 Parts of a Print Advertisement Advertising Lesson 2.
The Promotional Mix Sports & Entertainment Marketing.
Parts of a Print Advertisement. Q.O.D. 3/4/14 Identify the advantages & disadvantages of each type of advertisement.
Title Slide Name of your business Your names as Date of presentation Company logo, image, or photo 1-sentence summary of your business(SLOGAN) 5-10 words.
Creating the Print Ad Design #2. Parts of an ad Artwork -photographs, drawings, graphic elements of any sort including borders Titles or headlines- includes.
PROMOTION ALL MARKETING ACTIVITIES OTHER THAN PERSONAL SELLING, ADVERTISING AND PUBLIC RELATIONS, THAT ARE USED TO STIMULATE CONSUMER PURCHASING AND.
The Promotion Strategy Glencoe Entrepreneurship: Building a Business Developing a Promotion Strategy Budgeting and Implementing Promotional Plans 12.1.
Company Name Here Partners names here. Mission Statement Many companies have a brief mission statement, usually in 30 words or fewer, explaining their.
PROMOTION Esther Lee. Definition of Promotion Promotion is marketing communication. The communication aims to inform, influence and persuade customers.
Introduction to advertising strategies. COMMUNICATION OBJECTIVES Often when we think of advertising, we just think of great ads that make us laugh or.
VISUAL STRATEGIES. WHY USE VISUAL STRATEGIES? HELPFUL in receptive and expressive communication...
Fidelity National Title INSURANCE COMPANY NATIONAL TITLE SERVICE Effective Print Advertising Creating Great Ads 7 Steps To Writing Your Ad.
4.2 MARKETING – PROMOTION IB BUSINESS & MANAGEMENT A COURSE COMPANION (2009) P
Presentation suggestions: Not all slides may be applicable to your business model. Keep in mind the time allotments for each section, dont over/under emphasize.
1 © 2009 South-Western, a part of Cengage Learning Chapter 11 Message Strategy PPT 11-1.
Testimonial Cindy. What is it??? In promotion and of advertising, a testimonial or show consists of a person‘s written or spoken statement extolling the.
Fashion Promotion Through Advertising and the Press Chapter 21.
Print Advertisement Task Background You are a copywriter working for an advertising firm. Your company engaged a market research firm to conduct tests.
Preparing Print Ad Copy. Copy & It’s Objectives Text of a print advertisement that provides readers with information Text of a print advertisement that.
Students will discover the importance and elements used in developing a PROMOTION MIX to market sports businesses.
Power of Persuasion. Persuasion A means of convincing people to: –Buy a certain product –Believe something –Act a certain way –Agree with a point of view.
Thesis, Main Ideas, Supporting Details, and Transitions The Nuts and Bolts of Comprehending What We Read.
1 © 2009 South-Western, a part of Cengage Learning Chapter 12 Copywriting PPT 12-1.
Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements.
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