1. Ch. 1 – Promotion Sports & Entertainment Marketing
Magazine Advertising
Ch. 1 – Promotion
Sports & Entertainment Marketing

2. 5 Parts of a Print AD - Magazine
Headline
Illustration
Copy
Signature
Slogan

3. Headline Should attract readers attention
Emphasize the entire point of the ad
Should have a single focus
Example:
GET THE REST YOU NEED
Product: Snore Stop

4. Illustration Photograph or drawing used in a print ad
Should attract attention and display product in positive manner

5. Copy Selling message in print ad Expands on illustration and headline
Simple and Direct
Could be:
Conversation
Testimonial
Description
Key words: Compare, Introducing, Save

6. Signature Sometimes called logotype Distinctive symbol
Could be name written a certain way
Examples

7. Slogan Catch phrase or small group of words
Creates an image for company or product
Reminds customer
Example:
Protect This House® - Under Armor