Presentation is loading. Please wait.

Presentation is loading. Please wait.

Magazine Advertising Ch. 1 – Promotion Sports & Entertainment Marketing.

Similar presentations


Presentation on theme: "Magazine Advertising Ch. 1 – Promotion Sports & Entertainment Marketing."— Presentation transcript:

1 Magazine Advertising Ch. 1 – Promotion Sports & Entertainment Marketing

2 5 Parts of a Print AD - Magazine Headline Illustration Copy Signature Slogan

3 Headline Should attract readers attention Emphasize the entire point of the ad Should have a single focus Example: GET THE REST YOU NEED Product: Snore Stop

4 Illustration Photograph or drawing used in a print ad Should attract attention and display product in positive manner

5 Copy Selling message in print ad Expands on illustration and headline Simple and Direct Could be: Conversation Testimonial Description Key words: Compare, Introducing, Save

6 Signature Sometimes called logotype Distinctive symbol Could be name written a certain way Examples

7 Slogan Catch phrase or small group of words Creates an image for company or product Reminds customer Example: Protect This House® - Under Armor


Download ppt "Magazine Advertising Ch. 1 – Promotion Sports & Entertainment Marketing."

Similar presentations


Ads by Google