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The State of Web 2.0 and Emerging Social Media: Citizen Engagement vs. Citizen Enragement Dr. Alan R. Shark Executive Director, Public Technology Institute.

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Presentation on theme: "The State of Web 2.0 and Emerging Social Media: Citizen Engagement vs. Citizen Enragement Dr. Alan R. Shark Executive Director, Public Technology Institute."— Presentation transcript:

1 The State of Web 2.0 and Emerging Social Media: Citizen Engagement vs. Citizen Enragement Dr. Alan R. Shark Executive Director, Public Technology Institute and Assistant Professor, Rutgers University School of Public Affairs & Administration

2 Available Resources

3 Driving Forces. Empowerment Transparency Citizen Engagement Web 2.0 Technologies

4 Citizen Enragement

5 Citizen Engagement Source:

6 Once upon time Sunshine laws was all the rage…….

7 Personal Inefficient Impersonal Efficient Personal An Evolving Process……….

8 PostTransactReactInteract From Transparency to Engagement

9 Thesaurus : Engagement Occupied Involved Booked Set-aside Employed Connected Busy Absorbed Involved Connected

10 How (or how) do we Measure? Governments Ask 1.Amount of garbage picked up 2.Response time of emergency services 3.Number of restaurants inspected 4.Number of potholes repaired 5.Waiting time for call to be answered 6.Email response time Citizens Ask 1.Actual trash removed from street or ally 2.Were qualified people dispatched to the scene, where they taken to the right facility? 3.Who passed/failed (online)? 4.Smoothness of ride 5.Actual results 6.Actual results Source: National Center for Civic Innovation

11 People want measured results – public managers want performance dashboards







18 City of Phoenix




22 Managing Expectations – Rebuilding Trust “And in both the content and delivery of public services the next stage of the web will transform the ability of citizens to tailor the services they need to their requirements, to feedback constantly on their success, to interact with the professionals who deliver them and to put the citizen not the public servant in control.” - former Prime Minister Gordon Brown, March 2010

23 Social Media

24 Web 2.0 Tools  Social Network  Wiki  Mashup  RSS Feed  Listserv - Alerts  Blog – Micro Blog  Mapping  Online Survey  Photo Sharing  Webcast – Webcam  Video Blog/Vlog – Video Sharing  Podcast - Vodcast  Virtual World - Games  Search Engine Utility While there is no set definition for Web 2.0, there are a number of descriptors – interactive, social, dynamic, user-centered, collaborative, and interoperable. Gartner use three anchor points: a set of technologies with community and social dimensions that enable new business models.

25 Mixed Tools / Portal  Situation Awareness – How to prepare/prevent – What happened & who is impacted? – Where is the damage? – When will services be restored?  Expert Knowledge & Advice – Risk identification – Mitigation strategies – Health warnings – Vulnerable populations  News & Emerging Information – Local news reports – Photos of damage – Traffic impact – Eyewitness accounts – Articles & analysis  Recovery Assistance – Shelter location – Government assistance – Community support – Volunteer networks – Help needed

26 The Current Environment  There were 1,000 Internet devices in 1984, 1,000,000 in 1992, and 1,000,000,000 in 2008.  The number of text messages sent and received everyday exceeds the population of the planet. 93% of all adults own a cell phone. Nokia manufactures 13 cell phones per second.  ABC, NBC and CBS, around for a combined 200 years, collectively get 10 million unique visitors each month. MySpace, YouTube and Facebook get 250 million unique visitors each month. None existed six years ago.  In 2008, MySpace had 200 million users. If it were a country, it would be the 5 th largest in the world.

27 The Current Environment  Newspaper circulation is down 7 million over last 25 years. But in last five years, unique readers of online newspapers are up 30 million.  31 billion searches on Google per month.  More video uploaded to YouTube in last two months than if ABC, NBC, and CBS had been airing content 24/7/365 since 1948.  Wikipedia launched in 2001. Now features 13 million articles in more than 200 languages.  90% of 200 billion emails sent everyday are spam.

28 Web 2.0 Site Activity Further breakdown indicates that:  104.1 million visited Facebook;  77.8 million visited YouTube;  55.6 million visited MySpace;  37.8 million visited Digg;  25.9 million visited Flickr;  19.4 million visited Twitter More than 300 million people visited Facebook, Twitter, MySpace, YouTube, Flickr, Digg and Delicious in April 2009. Each visitor was counted once, in spite of repeat visits. NEWSFLASH: According to a report just out from Nielsen, we’re spending 82% more time on social networking sites than a year ago.

29 Web 2.0 Site Activity  94% of teens (ages 12-17) are online  45% percent of teens ages 12-14 and 55% percent ages 15-17 are content creators  60% of all teenagers have an online social networking profile.  According to research by Symantec, "porn", "sex" and "YouTube" were among the most popular search terms queried by kids, ages 18-and- under, in 2009.Symantec Top 2009 Search Terms for Youth

30 Local Government Web 2.0 Usage

31 Local Government Champions

32 How Cities/Counties Use Web 2.0 75% of cities & counties are using or beginning to use RSS Feeds to provide news and updates to citizens. For a number of jurisdictions, RSS feeds were included as part of another application, such as a content management system (CMS). Almost ¾ (72%) are using or beginning to use Twitter to provide – or “push” – news to citizens (and the media), especially emergency and public safety alerts. Almost ¾ (72%) are using or beginning to use Facebook to communicate with citizens, actually targeting groups like youth, seniors, visitors, neighborhood groups and library patrons.

33 How Cities/Counties Use Web 2.0  57% currently are using or implementing YouTube, primarily for promotion of events & programs to citizens & visitors, some for government access channels.  43% use blogs to target both citizens & internal staff –Broad public blogs - closely managed –Group blogs (arts, libraries) - more open –Some started & stopped - poor participation & perceived value  Wikis used internally (100%) for staff project management, information sharing, and collaboration  Only 2% are using Second Life

34 How Cities/Counties Use Web 2.0  Oversight – 44% PIO, 32% webmaster or IT staff, 28% departments  Use by Elected Officials – Some official – majority use on their own time – Top tools are Twitter, Facebook, chats, and community blogs  Participation – 47% usage small, 35% participation increasing  Policies – Range from “none, we just did it” to a formal review process and 11-page policy  Costs - Zero to minimal; staff time requirements minimal

35 How Cities/Counties Use Web 2.0 KEY ISSUES  Consistency  Quality and accuracy of information  Legal concerns regarding public forums and public record retention  Personal usage by employees  Policy development OBSTACLES  Security  Bandwidth  Employee productivity  Coordination  Freedom of Information Act requirements  Priority shift of agency/department from website to tweeting and fans

36 Social Network  A website through which people share interests and activities, and build social networks or social relations; consists of a representation of each user (often a profile), his/her social links, and a variety of additional services  Examples: Facebook, Bebo, MySpace, LinkedIn, Friendster, Ning, Nexo, Classmates, Habbo (teens), My Life, MyHeritage, Study VZ, Tagged - Wikipedia lists 177 major sites

37 Social Network / Microblog Community Information Service built on the National Law Enforcement Telecommunications System (NLETS) platform – 99% uptime – integrates with Twitter





42 Social Network Coming Attractions Geotracking Video(augmented reality) Public Policy Debates On-Line Voting Smarter Phones/Mobile Computers Beyond the traditional portal

43 Social Network Coming Attractions Video/Photo Sharing Emergency information from citizens via smart phones Interactive data Interactive maps Webcasts Mobile Apps



46 The Latest Transformative Device – the iPad

47 Mobility (iPhone Example)

48 Government Serving Citizens

49 High Speed Trains like High Speed Broadband? Poor Tracks = Poor SpeedsGood Tracks = Great Speed USAAsia

50 Social Network Concerns How do we “Listen?” How do we respond? How do we weigh intensities of “feelings” How (where) do we store data and video? How do we react to inaccurate, misleading and false information? How do we react and or pro-act in an instantaneous environment? How do we manage expectations? Rage?

51 Social Network Concerns Does everything need to go to one place??? Should we advocate having elected leaders have their own social media presence? Where does policy, administration, politics converge?

52 Policy Considerations What is your policy on social media? – URL links? – privacy & disclosure? – citizen postings? – Cookies? – network security? – government employees (general)? – government issued laptops, PDAs, etc. – restrictions to usage & communications? – who is in charge of overall “communications”? – who monitors social media, frequency, content?

53 In the end its all about restoring trust!

54 Complementary Subscription….. Go to

55 1301 Pennsylvania Avenue NW, Suite 830 Washington DC 20004

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