1. Patrick Rea, Editorial Director & Publisher, NBJ
Global Business Program U.S. Nutrition Market Figures, Trends & Opportunities
September 26, 2007
Patrick Rea, Editorial Director & Publisher, NBJ
Nutrition Business Journal,
Expo East 2007

2. NBJ Products NBJ Subscriptions: Individual paper copy ($995)
Corporate ($2.5-$30k depending on users and level of access)
Reports: ($2,995)
NBJ’s Healthy Foods Report 2007
NBJ’s Supplement Business Report 2007
NBJ’s Organic Foods Report 2006
NBJ’s Healthy Foods Report 2006
NBJ’s Raw Material & Ingredient Supply Report 2006
NBJ’s Sports Nutrition & Weight Loss Report 2007
NBJ’s M&A Report: Segment Modules
Nutrition Business Journal,
Expo East 2007

3. NBJ Products (cont’d) New Trend & Market Niche Reports: ($995)
CAM and Practitioner Supplement Sales Report 2007
Natural & Organic Personal Care Report 2006
Natural Pet Product and Pet Nutrition Report 2006
Nutrition Bar Trend Report 2006
Joint Health Report 2006
Chinese Nutrition Market Report 2007
Data Charts: Downloadable excel files of 150+ data charts
NBJ Back Issues & Data Packs
Web Seminars; Custom Research, M&A Database
Nutrition Business Journal,
Expo East 2007

4. NBJ Research Methodology Assess all levels of the value chain
Manufacturer: NBJ manufacturer & brand sales survey: NBJ database of supplement companies with annual wholesale sales with product and sales channel breakdown; compiled company and category research; executive & analyst interviews
Retail: USA Model: Nielsen mainstream FDM data; IRI scanned data in FDM; SPINS data from A-size (>$2mil) natural stores, survey of 600+ natural independent and chain stores with Natural Food Merchandiser; Costco, WalMart, distributor, GNC, etc. interviews; store & gym visits; C-Store News, Beverage Digest, etc.
Direct: NBJ survey and database of company sales in MLM, practitioner, DRTV, internet, mail order, etc.; DSA, Jordan Whitney, etc.
Consumer: Various usage and attitude surveys modeled into aggregate purchase model to reconcile with manufacturer & retail data
Supply: NBJ’s annual survey of raw material & ingredient supply companies and interviews for NBJ
SPECIAL FOR 2007 NBJ Global issue: NBJ/IADSA survey of global supplement manufacturers; poll of IADSA member associations; interviews with companies, experts and secondary data providers (Euromonitor, Nicholas Hall, Zenith, government research)
Nutrition Business Journal,
Expo East 2007

5. NBJ USA Forecast Products 2006 ($mil) 2006 Growth
07-10 Growth Forecast
Supplements
22,460
5.4%
4-6%
Natural & Organic Food
23,602
13.3%
10-13%
Functional Foods
31,400
10.2%
5-9%
Natural & Organic Personal Care, Household Goods
7,490
14.2%
11-13%
Nutrition Industry
84,952
10.0%
7-9%
Source: Nutrition Business Journal.
Nutrition Business Journal,
Expo East 2007

6. U.S. Nutrition Industry: $85 Bil in 2006
Nutrition Business Journal,
Expo East 2007

7. U.S. Nutrition Industry Sales, 1997-2006 ($85 Bil in 2006)
Nutrition Business Journal,
Expo East 2007

8. U.S. Nutrition Industry Supply Chain
Consumer Sales ($mil)
Retail
Direct
Wholesale
Raw Materials/ Ingredients
Supplements Total
22,460
14,390
8,070
13,350
2,510
Natural/Organic Food
23,600
23,530 70
13,210
3,170
Functional Food*
31,400
30,950
450
21,640
660
NPC
7,490
4,730
2,760
4,010
580
Total Nutrition Ind.
84,950
73,600
11,360
52,200
6,920
Nutrition Business Journal,
Expo East 2007

9. Today’s U.S. Nutrition Industry Issues & Opportunities
Specialty Supplement Categories
Obesity & Weight Loss
Natural Retail
Mass Market
Import & Safety Issues
Practitioner
Nutrition Business Journal,
Expo East 2007

10. U.S. Specialty Supplement Sales Growth, 1995-2006
Nutrition Business Journal,
Expo East 2007

11. U.S. Fish Oil Sales, 1997-2006 ($489 Mil in 2006)
Figure: in $Mil
Nutrition Business Journal,
Expo East 2007

12. U.S. Probiotic Sales, 1997-2006 ($299 Mil in 2006)
Figure: in $Mil
Nutrition Business Journal,
Expo East 2007

13. U.S. Sports & Energy Drink Sales Growth, 1998-2006
Nutrition Business Journal,
Expo East 2007

14. U.S. Natural & Organic Food Sales Growth, 1995-2006
Nutrition Business Journal,
Expo East 2007

15. U.S. Natural & Organic Personal Care & Household Item Sales Growth, 1995-2006
Nutrition Business Journal,

16. Supplement Sales: Retail vs. Direct Channel Growth
Nutrition Business Journal,

17. What do you feel is the consumer trend with the most promising market potential for dietary supplement manufacturers and suppliers?
29%
39%
18%
14%
Source: NBJ/Newport Summit 2007

18. Based upon increased concerns about the quality of Chinese materials, have you changed your buying practices or behaviors?
42%
36%
22%
Source: NBJ/Newport Summit 2007

19. How will your planned marketing expenditures in 2007 compare with 2006?
Source: NBJ/Newport Summit 2007

20. What will drive the shift from a disease/treatment paradigm to a wellness/prevention system?
Source: NBJ/Newport Summit 2007

21. To capture health care dollars, who will be the nutrition industry's greatest business partner?
Source: NBJ/Newport Summit 2007

22. Patrick Rea, Editorial Director & Publisher, NBJ
Thank you.
September 26, 2007
Patrick Rea, Editorial Director & Publisher, NBJ
Nutrition Business Journal,
Expo East 2007