Presentation on theme: "Nutrition Business Journal, www.nutritionbusiness.com Expo East 2007 Global Business Program U.S. Nutrition Market Figures, Trends & Opportunities September."— Presentation transcript:
Nutrition Business Journal, Expo East 2007 Global Business Program U.S. Nutrition Market Figures, Trends & Opportunities September 26, 2007 Patrick Rea, Editorial Director & Publisher, NBJ
Nutrition Business Journal, NBJ Products NBJ Subscriptions: Individual paper copy ($995) Corporate ($2.5-$30k depending on users and level of access) Reports: ($2,995) NBJs Healthy Foods Report 2007 NBJs Supplement Business Report 2007 NBJs Organic Foods Report 2006 NBJs Healthy Foods Report 2006 NBJs Raw Material & Ingredient Supply Report 2006 NBJs Sports Nutrition & Weight Loss Report 2007 NBJs M&A Report: Segment Modules Expo East 2007
Nutrition Business Journal, NBJ Products (contd) New Trend & Market Niche Reports: ($995) CAM and Practitioner Supplement Sales Report 2007 Natural & Organic Personal Care Report 2006 Natural Pet Product and Pet Nutrition Report 2006 Nutrition Bar Trend Report 2006 Joint Health Report 2006 Chinese Nutrition Market Report 2007 Data Charts: Downloadable excel files of 150+ data charts NBJ Back Issues & Data Packs Web Seminars; Custom Research, M&A Database Expo East 2007
Nutrition Business Journal, NBJ Research Methodology Assess all levels of the value chain Manufacturer: NBJ manufacturer & brand sales survey: NBJ database of supplement companies with annual wholesale sales with product and sales channel breakdown; compiled company and category research; executive & analyst interviews Retail: USA Model: Nielsen mainstream FDM data; IRI scanned data in FDM; SPINS data from A-size (>$2mil) natural stores, survey of 600+ natural independent and chain stores with Natural Food Merchandiser; Costco, WalMart, distributor, GNC, etc. interviews; store & gym visits; C-Store News, Beverage Digest, etc. Direct: NBJ survey and database of company sales in MLM, practitioner, DRTV, internet, mail order, etc.; DSA, Jordan Whitney, etc. Consumer: Various usage and attitude surveys modeled into aggregate purchase model to reconcile with manufacturer & retail data Supply: NBJs annual survey of raw material & ingredient supply companies and interviews for NBJ SPECIAL FOR 2007 NBJ Global issue: NBJ/IADSA survey of global supplement manufacturers; poll of IADSA member associations; interviews with companies, experts and secondary data providers (Euromonitor, Nicholas Hall, Zenith, government research) Expo East 2007
Nutrition Business Journal, NBJ USA Forecast Products2006 ($mil)2006 Growth07-10 Growth Forecast Supplements 22,4605.4% 4-6% Natural & Organic Food 23, % 10-13% Functional Foods 31, % 5-9% Natural & Organic Personal Care, Household Goods 7, % 11-13% Nutrition Industry 84, % 7-9% Source: Nutrition Business Journal. Expo East 2007
Nutrition Business Journal, U.S. Nutrition Industry: $85 Bil in 2006 Expo East 2007
Nutrition Business Journal, U.S. Nutrition Industry Sales, ($85 Bil in 2006) Expo East 2007
Nutrition Business Journal, U.S. Nutrition Industry Supply Chain Consumer Sales ($mil)RetailDirectWholesale Raw Materials/ Ingredients Supplements Total 22,460 14,390 8,070 13,350 2,510 Natural/Organic Food 23,600 23, ,210 3,170 Functional Food* 31,400 30, , NPC 7,490 4,730 2,760 4, Total Nutrition Ind. 84,950 73,600 11,360 52,200 6,920 Expo East 2007
Nutrition Business Journal, Expo East 2007 Todays U.S. Nutrition Industry Issues & Opportunities Specialty Supplement Categories Obesity & Weight Loss Natural Retail Mass Market Import & Safety Issues Practitioner
Nutrition Business Journal, U.S. Specialty Supplement Sales Growth, Expo East 2007
Nutrition Business Journal, U.S. Fish Oil Sales, ($489 Mil in 2006) Figure: in $Mil Expo East 2007
Nutrition Business Journal, U.S. Probiotic Sales, ($299 Mil in 2006) Figure: in $Mil Expo East 2007
Nutrition Business Journal, U.S. Sports & Energy Drink Sales Growth, Expo East 2007
Nutrition Business Journal, U.S. Natural & Organic Food Sales Growth, Expo East 2007
Nutrition Business Journal, U.S. Natural & Organic Personal Care & Household Item Sales Growth,
Nutrition Business Journal, Supplement Sales: Retail vs. Direct Channel Growth
Source: NBJ/Newport Summit 2007 What do you feel is the consumer trend with the most promising market potential for dietary supplement manufacturers and suppliers? 29%39% 14% 18%
Source: NBJ/Newport Summit 2007 Based upon increased concerns about the quality of Chinese materials, have you changed your buying practices or behaviors? 22% 42% 36%
Source: NBJ/Newport Summit 2007 How will your planned marketing expenditures in 2007 compare with 2006?
Source: NBJ/Newport Summit 2007 What will drive the shift from a disease/treatment paradigm to a wellness/prevention system?
Source: NBJ/Newport Summit 2007 To capture health care dollars, who will be the nutrition industry's greatest business partner?
Nutrition Business Journal, Expo East 2007 Thank you. September 26, 2007 Patrick Rea, Editorial Director & Publisher, NBJ