11DiscussionE-coupons are gaining in popularity. Visit one of the web sites below to learn more.What advantages do e-coupons offer compared to traditional coupons?
12Sales Promotions Types of price-oriented promotions: CouponsPrice, value, or bonus packsRefunds, rebates and money-back offersInterest rate promotionsIn-store discountsPrice-oriented promotions can have negative effects on consumer behavior.
13Sales PromotionsProduct-oriented promotions give away either the product itself or a closely related product.Sampling is commonly used for new products.
14Sales Promotion Product-oriented promotions Premiums: Free merchandise provided with purchase or with fee and proofs of purchase
15Sales Promotions Special event promotions: Contests and sweepstakes Tie-ins to sporting events and movies
30ActivitySuppose that you were the marketing manager responsible for introducing a new brand of snack food. Describe the types of consumer and trade sales promotions that you would use to introduce the product.