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The Best Value In American Motorsports. What is SCCA Pro Racing? Subsidiary of Sports Car Club of America Historical motorsports heritage / Oldest sanctioning.

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Presentation on theme: "The Best Value In American Motorsports. What is SCCA Pro Racing? Subsidiary of Sports Car Club of America Historical motorsports heritage / Oldest sanctioning."— Presentation transcript:

1 The Best Value In American Motorsports

2 What is SCCA Pro Racing? Subsidiary of Sports Car Club of America Historical motorsports heritage / Oldest sanctioning body –Founded in ,000 member organization dedicated to motorsports events. In the early 60s, Sports Car Club of America launched professional road racing in the United States. Classic racing series like the Trans-Am and Can-Am were its cornerstones then, evolving into SCCA Pro Racing, which remains at the forefront of sports car entertainment today, with its hallmark series – the SCCA SPEED World Challenge. Mark Donohue – Can-AmParnelli Jones – Trans-Am

3 Race Product (Series) Overview SCCA Pro Racing SPEED World Challenge The cars we all drive, or wish we were driving. 50-minute races, standing start to finish for both the SPEED GT and SPEED Touring Car Championships. SCCA Pro Racing SIRIUS Satellite Radio Mazda MX-5 Cup Mazdas fun, open-top MX-5 is the platform in a spec series that puts a premium on driver skill over race car development. Formula Drift SCCA Pro Racing also provides sanctions for the following top level series: SCCA Formula Russell Championship Presented by Yokohama F2000 Championship Series

4 SCCA SPEED World Challenge Americas top production car-based championships –2 divisions (SPEED GT & SPEED Touring Car) The cars we all drive, or wish we were driving. Easy to understand race format –Each division races separately –Standing starts –50 minute races

5 SCCA SPEED World Challenge SPEED GT –Worlds top sports cars & ultra high performance sedans –Aston Martin, Cadillac, Chevrolet, Dodge, Ford, Nissan, Pontiac, Porsche SPEED Touring Car –The cars many Americans drive. 4-seaters under 3- liters but modified to run unlike any family car –Acura, Audi, BMW, Honda, Lexus, Mazda, Mercedes, Subaru, VW

6 What people are saying about SCCA Pro Racing: The Best Road Racing in the Country. Car and Driver Magazine The most competitive road racing in the world. RACER Magazine Some people like Road Racing. Some people like Drag Racing. There is only one series in North America that starts every road race with a drag race. What does nearly 20,000 horsepower sound like? Catch the standing start of a Speed GT race and youll find out. SCCA Pro Racing Fan

7 Demographics

8 Gender –SCCA Members are 77% Male Age –52% of SCCA Pro Racing fans are under 40 Income –Average HH Income of SCCA Members is over $128,000 –Average HH Income of Pro Racing fans is over $89,000 –US HH Income average is approximately $50,000 Attendance –World Challenge attendance eclipsed 1 million fans in 2006

9 Television Performance & Media Partnerships

10 Television 2006 SCCA SPEED World Challenge series TV results –SPEED World Challenge broadcast audience grew 15% –No other road racing property draws more viewers per race to SPEED Channel –Throughout the season, 5.4 million race fans watched SPEED GT & Touring Car on television

11 Media Partnerships Through our media partnerships and coverage, SCCA Pro Racing fans have more access, and sponsors have more outlets, to reach fans than ever before. TVPrint AutoWeek RACER Magazine Modified Magazine Car and Driver SportsCar Performance Racing News USA Today Web SCCAPro.com World-Challenge.com MX-5Cup.com SPEEDtv.com Motorsport.com AutoWeek.com TheRaceSite.com

12 2007 Schedule SPEED GT Championship DateVenueMarket 3/16Sebring Intl RacewayDMA 20 – Orlando 4/15Toyota Grand Prix of Long BeachDMA 2 – Los Angeles 5/19Miller Motorsports ParkDMA 36 – Salt Lake City 5/24Lowes Motor SpeedwayDMA 27 – Charlotte 6/10Watkins Glen InternationalDMA 173 – Elmira 7/8Grand Prix of TorontoToronto, Ontario 7/21Mid-Ohio Sports Car CourseDMA 16 – Cleveland 8/26Mosport International RacewayToronto, Ontario 10/5Road AtlantaDMA 9 – Atlanta 10/21Mazda Rcwy Laguna SecaDMA 6 – San Francisco

13 2007 Schedule SPEED Touring Car Championship DateVenueMarket 3/16Sebring Intl RacewayDMA 20 – Orlando 5/19Miller Motorsports ParkDMA 36 – Salt Lake City 5/28Lime Rock ParkDMA 28 – Hartford 6/9Watkins Glen InternationalDMA 173 – Elmira 6/10Watkins Glen InternationalDMA 173 – Elmira 7/8Grand Prix of TorontoToronto, Ontario 7/21Mid-Ohio Sports Car CourseDMA 16 – Cleveland 8/26Mosport International RacewayToronto, Ontario 10/5Road AtlantaDMA 9 – Atlanta 10/21Mazda Rcwy Laguna SecaDMA 6 – San Francisco

14 SCCA Pro Racing Partners

15 Official Partnership Opportunities World Challenge, SCCAs crown jewel series, has a number of partnership opportunities that are proven, powerful marketing tools that may be customized for your business Your Logo Here

16 Official Team Partnership Category-exclusive marketing opportunities Stronger, more marketable racing format Authentic position within the sport Exclusive cross-promotional opportunities with other partners Potential expanded partnerships with SCCA Pro Racing Puts your brand on the playing field Your Logo Here

17 Team Primary Sponsorship Cements your corporate brand in every visual and audible team/car reference Primary Sponsor benefits: –Entitlement recognition – de facto team/car ownership through branding –Prime location signage on racecar –On-Site Display –VIP Hospitality and Event Access –Print advertising media and editorial coverage –Promotional Materials –PR Support –Broadcast media

18 Branding Custom images of teams car, transporter, team uniforms, etc. with potential sponsor branding on each

19 Official Team Partnership Additional benefits can include: –Exclusive private events at race tracks –Racecar/driver appearances –Professional racingschool outings

20 Sponsorship Exposure Value Sponsor Friendly – Great ROI World Challenge telecasts contain more sponsor mentions (exposure value) per hours of programming than any other professional racing series In 2006, sponsor recognition increased by 21% over 2005 In 2006 the World Challenge entitlement garnered over $1.1 million in measured value from the telecast alone – not counting the value from print, direct mail, activation, news, public relations, etc.

21 Team Sponsorship Proposal Details of proposal Partnership Financials, etc.


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