Presentation on theme: "2011 Nascar Nationwide Series A Racing Series Like No Other As the second most popular form of motorsports in America, the NASCAR Nationwide Series features."— Presentation transcript:
2011 Nascar Nationwide Series
A Racing Series Like No Other As the second most popular form of motorsports in America, the NASCAR Nationwide Series features 34 points events at 24 tracks across North America including an event in Montreal, Canada. The series provides fans with an additional source of excitement that complements our other national series, making it an important part of the NASCAR experience. The NASCAR Nationwide Series is pure, authentic and accessible racing. With high profile events that span North America, this Series is where hard charging up and comers compete against the best of the best. This open and intense racing Series creates an environment where surprising moments unfold as unexpected challengers emerge. This is the final proving ground.
The Power Of The Nationwide Series #2 rated motorsports series on television (trailing only the NASCAR Sprint Cup Series) An average of approximately 50,000 attendees at each NASCAR Nationwide Series race ESPN2 (along with ESPN and ABC) is the exclusive home of live NASCAR Nationwide Series racing in month racing season is one of the longest of all U.S. major sports, creating sustained marketing opportunities throughout the year 27 NASCAR Nationwide Series races are scheduled as companion events with the NASCAR Sprint Cup Series in 2011 NASCAR Nationwide Series events span North America: The 2011 schedule includes events in 21 U.S states and marks the fifth season in Montreal
Fan Demographics Male 57% Female 43% Two out of five (43%) NASCAR Nationwide Series fans are between the ages of % of NASCAR Nationwide Series fans earn $50,000+ per year. The NASCAR Nationwide Series is a series for the whole family: 42% have children under the age of 18 (102 index vs. U.S. pop). Age U.S. Population NASCAR Nationwide Series Fans Index NNS Fans vs. U.S. Population % 9% % 19% % 15% % 27% % 14% % 16% % 43% 88 INCOME DISTRIBUTION Income U.S. Population NASCAR Nationwide Series Fans Index NNS Fans vs. U.S. Population Under $30,000 24% 28% 117 $30,000-$50,000 18% 26% 144 $50,000-$75,000 19% 19% 100 $75,000-$100,000 14% 16% 114 $100, % 11% 44
2010 TELEVISION VIEWERSHIP RESULTS #2 motorsports series on television (trailing only the NASCAR Sprint Cup Series) #1 motorsports series on ESPN2 An average of 1.4 million households and 1.9 million viewers tuned in to each NASCAR Nationwide Series event in 2010 Long term household viewership for the NASCAR Nationwide Series is up +36% since 2000 Network (ABC) events averaged a 1.4 rating, while cable (ESPN/ESPN2) events averaged a 1.4 coverage rating in 2010 The top NASCAR Nationwide Series TV markets are spread across the U.S. and include Los Angeles (1), Orlando (2), Atlanta (T3), Charlotte (T3), New York (5), Phoenix (T6), Dallas (T6), Chicago (T8), Indianapolis (T8), Philadelphia (T8), and Tampa (T8)
Sponsorship Loyalty #1 sport in fan brand loyalty According to independent research published in Sports Business Journal, NASCAR ranks #1 when it comes to avid fans who indicate its important to be aware of sponsors, and who are more likely to consider trying, regularly consume, recommend, and consciously support a sponsors product or service 9 out of 10 avid NASCAR fans agree that NASCAR Nationwide Series team sponsors are just as important as NASCAR Sprint Cup Series team sponsors Recent research continues to highlight the loyalty to sponsors NASCAR fans have compared to fans of other sport leagues. NASCAR fans across all demographics are more likely to indicate knowing sponsors is important - Up to 10X greater than other sports! NASCAR has a higher percentage of its total fan base (Avid and Casual) willing to try sponsors products and services. The percentage of NASCAR fans feeling good about sponsors in NASCAR continues to increase in recent years NASCAR fans recall more brands compared to fans of other leagues more than 2X the brands mentioned in un-aided recall. Casual NASCAR fans recall more brands than avid NFL and MLB fans.
Sponsorship Benefits Car with personal paint scheme Driver/Crew uniforms, shirts, and hats. Tickets with pit area access available for multiple events Driver appearance at requested location prior to race event Personalized driver hero cards with company logo Merchandise to be sold (shirts, hats, key chains, die cast, ect.) Use of photos, video, and audio rights to use for your advertising/marketing RH Motorsports sales representative to advance your brand and expand sales locations. Press releases before each event and driver appearance Links on RH Motorsports website to your company
Meet the Driver Richard Harriman 16 years of racing experience 10 championships 93 feature wins Starts on NASCAR Campingworld Truck Series and ARCA Racing Series Driving instructor for Fast Track Driving School
Schedule and Cost September 8 th RichmondNationwideESPN 2 Live October 7 th KansasARCASpeed Channel Live October 8 th KansasNationwideESPN 2 Live Total cost$130,000 With
Sponsors and Contacts Richard Harriman RH Motorsports Public Relations Rep/ Driver (206)