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Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events.

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Presentation on theme: "Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events."— Presentation transcript:


2 Rocky Mountain Endurance (RME) began in 1989, coordinating a series of challenging mountain bike races throughout Colorado, featuring endurance events and cross country races. It is RMEs mission to promote endurance adventures through competitive races, the Junior League program and community events.

3 Ridgeline Rampage / April 19 & 20 / Castle Rock, CO Battle the Bear / May 3 & 4 / Lakewood, CO Indian Creek / May 17 & 18 / Sedalia, CO PV Derby / May 31 & June 1 / Elbert, CO Breckenridge 100 / July 12 & 13 / Breckenridge, CO Peaceful Valley Triathlon / Aug 23 & 24 / Elbert, CO The Mountain Bike race is on Saturday and the Trail Running race is on Sunday at each weekend event.

4 Rocky Mountain Endurance is expanding to include: Competitive Race Team Junior League Evolve Events Off-Road Triathlons Regional & International Guiding and Tours

5 New in 2014 RME will include Trail Running at each of our MTB races Popular 10k and Half-Marathon distances Team Competition Series Standings An exciting and new Demographic

6 RME Race Team = top finishing athletes competing in local and national races. RME Race Team members partner with our Junior League participants to give back to the community through a youth mentorship program. Team racers are paired with Junior riders to mentor athletic development.

7 Benefits Include: Coaching/ Mentoring Peer Support Youth Courses Junior League Specific Pit Zones The Junior League introduces youth to mountain biking and provides the support and coaching necessary for the development of dedicated young athletes.

8 Festival Style Family Events: Races, Rides, & other adventures Coaching and skills clinics Just-for-fun marked courses Bike maintenance instruction Bike demos Womens specific clinics Kids riding camps Fun for the whole family! More to come as we evolve…

9 Event attendance average of 500 to 800 racers Event attendance average of 800 spectators Estimated 15,000 racers & spectators for the entire series All ages and athletic levels 80% male racers, 20% female 85% of participants have college degrees 70% of participants are married 60% of participants have children Rocky Mountain Endurance Demographics

10 Inspires young athletes Provides coaching and support Introduces juniors to cycling Helps keep youth active and fit Creates positive brand impression with families involved in the league Promotes community sporting events Grows the sport of cycling and other activities! By supporting RME, you are assisting in the creation and implementation of youth specific programs such as our Mountain Bike Junior League. The Junior League!

11 Active sponsor promotion through athlete blogs, race reports, newsletters, social media (Facebook and Twitter) Influence of a dedicated fan base through developed respect and admiration. Community partnership through a youth mentorship program- RME Junior League Promote brand marketing to their fans and spectators Partnering with RME allows you to align your brand with our team of elite athletes Our Race Team!

12 United Cerebral Palsy Mountain Hope Summit Foundation Colorado High School Cycling League High Country Conservation Center Our sponsors are recognized for making a positive impact in the broader community. Five percent of race proceeds are donated to charities. Foundations we support: Charitable Foundations

13 Sponsorship of Rocky Mountain Endurance provides an excellent return on investment by providing brand visibility and an opportunity to demonstrate corporate interest in outdoor adventures, youth fitness, and community events. It is a viable way to gain exposure for your business and appeal to a diverse target audience. Through advertising, community outreach, and event presence, Rocky Mountain Endurance provides a unique opportunity to: Promote sales of product and highlight your specialized services to an excited audience Establish your company as a partner of choice Receive recognition for your companys support of community events Gain the interest of potential new customers Market your product to a large demographic including sports enthusiasts, active adults, families, athletes, and community supporters

14 Rocky Mountain Endurance works closely with our sponsoring partners to ensure that our marketing plan reaches common goals and maximizes the return on sponsor investment. We have a 12 month marketing campaign that incorporates a variety of promotional channels to maximize sponsorship visibility. Event Publicity and Advertising: Sponsors banners are presented throughout event venues. Expo booths are encouraged; sponsors can distribute promotional materials and samples. RME leaders jerseys include sponsors logos. Advertising: RMEs monthly e-newsletter reaches over 9,000 recipients. Web Advertising: Sponsor logos and company links are highly visible on the RME website. Social Media Advertising: Through our Facebook site, race reports, and athlete blogs, sponsors will receive increased social media traffic and web site visits. Print Advertising: Promotional event posters with sponsor logos are displayed the entire event series in venues throughout Colorado. Magazine Advertising: Mountain Flyer Magazine features advertisements, articles and race reviews on RME events. Word of Mouth: Association with Colorados premier mountain bike series and The Junior League

15 Enjoy a n inside look at RME events, by clicking on the following link Breckenridge 100 Battle the Bear PV Derby

16 Thank you for considering a partnership with Rocky Mountain Endurance! We look forward to a great 2014 season! Contact RME Christy Grace Operations Manager Ride Run Evolve

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