Presentation on theme: "Resort and Residence TV 2400 N. Commerce Parkway, Suite 105 Weston, FL 33326 Tom Armstrong-Vice President Sales 954.888.9779 ext 8982"— Presentation transcript:
Resort and Residence TV 2400 N. Commerce Parkway, Suite 105 Weston, FL Tom Armstrong-Vice President Sales ext Advertising Inquires:
Resort and Residence TV 2400 N. Commerce Parkway, Suite 105 Weston, FL Tom Armstrong-Vice President Sales ext Advertising Inquires: Escaping on a tropical vacation. Building your dream home. Trekking the globe. Investing in real estate. Everyone dreams about them, but Resort & Residence (R & R) brings them to life. Tune in to R&R now and special offers on discounted travel are just a click away. The network combines targeted lifestyle programming with interactive advertising and transactional shopping components, which allow viewers to request information, make reservations and get an in-depth look at products and services, all through their remote control. With insider tips, local favorites and expert advice, R & R is where viewers turn before planning their trip, building their home or investing in real estate. Network Bio: Network Distribution: DirecTV:HHs 18.3 Million AT&THHs 1.5 Million VerizonHHs 2.5 Million Capital BroadcastingHHs 2.2 Million (Los Angeles, San Diego, San Jose, Austin) ComcastHHs 1.6 Million (Detroit, Houston) Total Households 26.1 Million RESORT AND RESIDENCE TV Channel #354 DirecTV Target Audience: Adults % female 42 % male HH Income: $93K Over 80 percent own residential property Over 60 percent take more than 4 trips a year Network Avails: Short Form: :15s, :30s, :90s and :120s
Resort and Residence TV 2400 N. Commerce Parkway, Suite 105 Weston, FL Tom Armstrong-Vice President Sales ext Advertising Inquires: Sample Prime Time Grid Money TV MondayTuesdayWednesdayThursdayFridaySaturdaySunday 6:30 pm 7:00 pm 7:30 pm 8:00 pm 8:30 pm 9:00 pm 9:30 pm 10:00 pm 10:30 pm 11:00 pm Hot Golf All times EST Golf Show Travel Magazine Extraordinary Vacations Andiamo Rolling Art Bringing It Home Tech Close Up Wealthy ManorBringing it Home Wealthy ManorTravel Magazine Health this Week Travel Magazine Great Golf Destinations Time to PlaySouthern Homes &Lifestyles Best ChefsGens Guiltless Gourmet Caribbean Escapes Bloomin in Garden Best Chefs Caribbean Escapes AndiamoTime to PlayGens Guiltless Gourmet Extraordinary Vacations Caribbean Escapes Southern Homes Wealthy ManorBest ChefsExtraordinary Vacations Golf ShowBloomin in Garden Andiamo Wealthy Manor Chefs KitchenRolling Art Gens Guiltless Gourmet Andiamo Extraordinary Vacations Southern Homes Health this Week Tech Close UP Southern Homes Travel Magazine Wealthy ManorSouthern Homes & Lifestyles Golf Show Gens Guiltless Gourmet Golf ShowEatertainmentTravel Magazine Wealthy Manor AndiamoCaribbean Escapes Money TVLinks Illustrated Health & Lifestyle Weekly Extraordinary Vacations AndiamoChefs Kitchen Reel Adventure Bringing It Home Hot GolfExtraordinary Vacations Great Golf Destinations
Resort and Residence TV 2400 N. Commerce Parkway, Suite 105 Weston, FL Tom Armstrong-Vice President Sales ext Advertising Inquires: Our full time network, Resort and Residence TV, presents a unique opportunity for consumers, programmers, brand marketers and advertisers as it has been enhanced with the ability to offer interactive applications through TVMW. The interactive applications are those that were first developed by Turner Media Group. Most recently, Gary Turner and TVMW have taken the application platform to the next level of interactivity with additional video enhancements. From the over 200 interactive campaigns that the team rolled out between we know the following: Interactive applications are measurable media We know: Who clicks on the interactive triggers When and where in the programming or advertising they click How long they engage in the interactive application, when they request information When they use the prompt to ask for a dealer/retailer to contact them When they choose to select to buy We know that for interactive advertisers we were able to increase the time spent on a traditional 30 second ad from 30 seconds to over 3 minutes We know that the buy/request information was consistently 4 times greater than in a traditional spot We know that with interactive applications there is 50 percent less skipping of traditional ads Benefits of Interactive:
Resort and Residence TV 2400 N. Commerce Parkway, Suite 105 Weston, FL Tom Armstrong-Vice President Sales ext Advertising Inquires: Resort and Residence TV General Market Rate Card – 2009 Daypart:15s:30s:60s:90s:120s 1a-6a Overnite NA$30$60$90$125 6a-11a Mornings NA$190$345$500$625 11a-4p Daytime NA$250$440$625$815 4p-8p Early Prime NA$325$520$780$910 8p-1a Prime Time NA$425$780$1,105$1,430 6a-12m 18 Hr BTA $95$190$345$470$625 6a-6a 24 Hr BTA $30$65$125$190$250 All rates subject to change. Daypart Sponsorships: Buy 3 minutes per hour, every hour in any one daypart on any one day and receive three Brought to you by … ) sponsor billboards per hour. Interactive TV Campaigns: Interactive TV Campaigns are available on a per project basis. Ask for an iTV Consultation via Web Conference to find out how interactive TV technologies can greatly increase DR leads and sales. iTV offers an unparalleled ROI when done right. We do iTV right!
Resort and Residence TV 2400 N. Commerce Parkway, Suite 105 Weston, FL Tom Armstrong-Vice President Sales ext Advertising Inquires: Welcome to RESORT AND RESIDENCE (R&R TV) – we are excited that you have chosen to advertise with us. For your convenience please note the following information. DEADLINES: Content and Traffic Instructions should arrive 7 days prior to air date. Traffic information will be faxed back within 3 business days of receipt. Please be sure all content delivered BOLDLY states it is to air on R&R-TV (Resort and Residence TV). Also include the 800#, ISCI Code and spot rotations if applicable. Payments should arrive 3 days prior to air date. CONTENT DELIVERY: Acceptable Formats:Beta, Beta-SP, Digi Beta or Beta SX Shipping Address: TV Media Works c/o Comcast Media Center Attn: R&R TV Traffic Comcast Media Center 4100 East Dry Creek Rd. Littleton, CO (303) Digital Delivery:TBD TRAFFIC INSTRUCTIONS: Deliver To:R&R Traffic Russell Brooks (address – same as above) Direct: Address: same as above Postlogs:Available upon request PAYMENTS: Short Form DR / General Market: Cash In Advance 48 hours before air date unless credit has been pre-approved. Credit Apps must be received at least 14 days prior to air date. Three media credit references should be included. Long Form DR: Cash In Advance - Checks or wire transfers should arrive 3 business days prior to air.date. Pay To:Resort and Residence TV Send To:Resort and Residence TV 2400 N. Commerce Parkway, Suite 105, Weston, FL (954) ext (Credit Cards, ACH, EFT accepted. Contact us for more information) Resort and Residence TV Advertiser Information Sheet