Presentation on theme: "The Earth Charter s Communication Task Force… Amsterdam, November 17th, 2009."— Presentation transcript:
The Earth Charter s Communication Task Force… Amsterdam, November 17th, 2009
…an URGENT and massive WORLDWIDE call…
..for a sense of global interdependence
Because our Because our challenges:
spiritual, and environmental, economical, political, social,
are all interconnected
and reflect a crisis in our and reflect a crisis in our ethical foundation
So it is time to think beyond…
as the changes we want to see out there begin inside
Our Choice - A plan to solve the climate crisis new book by Al Gore: The most important change that made a transformation possible is something that is hard to describe in words. Our way of thinking changed.
for all So it is time for a great transformation call
The EC Communication Task Force Mission: Through a global communication campaign touch hearts and move minds around the world, inspiring people individually and collectively to transform their way of thinking, becoming living examples of the Earth Charter, reflecting and acting for all - humanity, life and Earth.
Vision: We envision global alliances formed with the most powerful media organizations - both in reach and affluence - that will work collaborative with the Earth Charter Communication Task Force to massively and rapidly amplify basics values helping form the necessary ethical foundation for the emerging world community.
To meet Earth Charter s 1st goal : To raise awareness worldwide of the Earth Charter and to promote understanding of its inclusive ethical vision.
And influence meeting Earth Charter s 3 other goals: 2.To seek recognition and endorsement of the Earth Charter by individuals, organizations, and the United Nations. 3. To promote the use of the Earth Charter as an ethical guide and the implementation of its principles by civil society, business, and government. 4. To encourage and support the educational use of the Earth Charter in schools, universities, religious communities, local communities, and many other settings.
What should guide our work and partnerships…
The Spirit of Human Solidarity and Compassion
Gratitude and Joy for the gift of life Gratitude and Joy for the gift of life
Respect and Humility regarding the human place in nature and on Earth.
A little history.. 1.December 2008: ECI international meeting in Amsterdam discussed the need for a media task force. 2.December 2008: During the breaks of COP 14 in Poznan, Brendan and Fernanda, motivated by the urgent need to advance climate negotiations, worked on the first communication task force draft focused on climate change. The EC Communication Task Force
3.April 2009: Fernanda and Cristina Moreno (EC Brazil) adapted the first task force draft and brought it to life on ECs (Carta da Terra) first advertising campaign launched in Brazil on Earth Day - April 22nd The TV spot aired during 5 weeks in more than 25 national and international TV channels such as: The EC Communication Task Force - live example:
Live example: Brazil s EC ad campaign donations of ad spaces reached the equivalent of U$ 580,000 Example of commercial delivery reports from MTV and SporTV
Live example Brazil campaign 60 seconds TV spot created and produced as donation Ad Agency: ?EC Comunica ç ão Created by Valdir Biachi, written by Eduardo Seidenthal
Live example Brazil campaign Press release sent to 500 specialized journalists
Live example Brazil campaign Press coverage included a special 8 page report inserted on an important Brazilian Newspaper, Jornal do Brasil, 100 thousand issues printed. A full ad page is sold by U$ 10,000 (x 8)
Live example Brazil campaign More examples of press coverage Featured on Planeta Sustent á vel, Web portal from Editora Abril (largest magazine publisher of Brazil)on environment and sustainability. Featured on Mercado É tico (Ethical Markets) Hazel Henderson s BR version web portal focused on corporate ethics and sustainability
Brazil campaign was only possible by mobilizing a network of people that could help make it happen