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11 Ş. Akın KAYACAN – ESSIAD Yönetim Kurulu Başkanı Conference on International Competitiveness and Cooperation 4th-5th June 2013 Ankara Heating Ventilation.

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Presentation on theme: "11 Ş. Akın KAYACAN – ESSIAD Yönetim Kurulu Başkanı Conference on International Competitiveness and Cooperation 4th-5th June 2013 Ankara Heating Ventilation."— Presentation transcript:

1 11 Ş. Akın KAYACAN – ESSIAD Yönetim Kurulu Başkanı Conference on International Competitiveness and Cooperation 4th-5th June 2013 Ankara Heating Ventilation Air-Conditioning and Refrigeration (HVAC-R) INDUSTRY CLUSTER ESSIAD ESSIAD

2 2  Increases the productivity, performance, innovation and commercialization process in companies  Increases the competitiveness level,  Triggers economic growth, Clusters, formed by a group of companies and civil groups, are such formations that have positive impact on each companies’ competitiveness. Stated as one of the most important tools of Development Cluster Association of the Aegean Industrialists and Businessmen of Refrigeration

3 3 Process 1 Formation of the Cluster Committee 2 Statistical Analysis Study 3 Field Analysis 4 Formation of RoadMaps Association of the Aegean Industrialists and Businessmen of Refrigeration

4 4 Cluster Committee  State Institutions: KOSGEB, TSI, EIB, IZKA  Local Authorities: IMM, SPA  NGO: ESSİAD, EGİAD the Aegean KOBİDER, EÇEV, BASIFED, EGEV, TARGEV, ETO  Private Sector Representatives: ESBAS, İAOSB, TOSB  Chambers of Commerce and Industry: EBSO IZTOK, SHS,  Universities and Cluster Experts: EU, DEU, IUE, EBİLTEM, EPROCA Association of the Aegean Industrialists and Businessmen of Refrigeration

5 Firmalar Bölgedeki İlgili ve Destekleyici Kuruluşlar İZKAEBSOİZTO Bölge Dışındaki İlgili ve Destekleyici Kurumlar İSKAV İstanbul SOSİAD İstanbul İSKİD İstanbul Destekleyici Sanayiler Tedarikçiler Destekleyici Sanayiler Tedarikçiler Eşanjör İmalatçıları Soğutma Komponenti İmalatçıları Demir Çelik Sanayi Soğutma Kompresörü İmalatçıları Yalıtım Malzemeleri Elektrik ve Elektronik Malzeme İmalatçıları CLuster ESSİAD Supporting Institutions Ooutside Region TOBB HVAC-R Senate Ankara Müşteri Tabanı (Yurtiçi/Yurtdışı) Teknik Destek, Bakım Ekipleri Üniversiteler, Araştırma Kuruluşları, Test ve Kalite Merkezleri Tarım Sanayi Central Air Handling Units Commercial Freezers ans Refrigerators Vehicle Refrigeration and AC Visicoolers, Refrigerators, Market Cabinets Project Contractors Cold Room Manufacturers EGE ÜNİVERSİTESİ İYTE TSE DOKUZ EYLÜL ÜNİVERSİTESİ ASHRAE Atlanta Gıda Sanayi Lojistik Hizmetler Turizm Sektörü Perakende Zincirleri Toptan Gıda Tacirleri Toplu Gıda Tüketimi (Pastane, Restaurant vb) Ticari Araç İmalatçıları İzmir HVAC-R Equipments Cluster Map Sağlık Sektörü İnşaat Sektörü Proses Endüstrileri (Kimya, Tekstil, Plastik Enjeksiyon vb) Girdi ithalatçıları (distribütörler) TTMD EUROVENT MMO TÜRKAK Küme Haritası Association of the Aegean Industrialists and Businessmen of Refrigeration

6 6  As a result of field work İZKA: our industry sector has the cluster potential with the highest index value of 97%  3 Workshops realised  Roadmap (Blue Book) prepared Road Map (Blue Book) HVAC-R Equipments Association of the Aegean Industrialists and Businessmen of Refrigeration

7 7 Road Map (Blue Book) HVAC-R Equipments •Cluster related statistics studied. •Increasing awareness of cluster actors in the cluster, cluster social capital was developed (meetings, training notes about clusters). •Cluster was presented in regional, national and international platforms. Association of the Aegean Industrialists and Businessmen of Refrigeration

8 8 Road Map (Blue Book) HVAC-R Equipments •Similar industries’ cluster managers in overseas were invited and information shared.  AREA (Air Conditioning and Refrigeration European Association,  ATF (Associazione Dei Tecnici Del Freddo),  Faculty of Politecnico di Torino  AHRI (Air Conditioning, Heating and Refrigeration Institute)  IIR (International Instute Of Refrigeration)  TÜSİAB (Azerbaycan Association of Turkish Industrialists and Businessmen)  Eurovent Association • 3-year Action Plan: for increasing the competitiveness of the industry cluster development (Cluster action plan on budget, pre-feasibility study, including support related to responsible organizations) Association of the Aegean Industrialists and Businessmen of Refrigeration

9 9 HVAC-R Equipments  232 companies registered in the sector in Izmir and this represents about 17% of the total number of companies in Turkey.  people employed in the sector in Izmir.  Size of the World HVAC-R Market 260 Billion USD (2011)  Industrial HVAC-R sector with 103 billion USD resembles 40% of the total market.  Exports of Turkey's HVAC-R Machinery grew by 7 times in the last 5 years.  Market in Turkey, with $ 3.8 billion resembles 1.5% of the global market.  Sector's turnover rate in Izmir among that of Turkey's is 30%.  More than 20% of exports in the sector is carried out by companies in the Aegean Region. 69% of those firms are located in Izmir. Ref.: OAIB, ITC, UNCOMTRADE Association of the Aegean Industrialists and Businessmen of Refrigeration

10 10 Turkish HVAC-R Market Regional Majority Source:Zobu Consulting Association of the Aegean Industrialists and Businessmen of Refrigeration

11 •Foundation: 1990 •Members: 100 HVAC-R Industry Cluster: ESSIAD Association of The Aegean Industrialists and Businessmen of Refrigeration Corporate Members: 69; Individual Members: 31 Association of the Aegean Industrialists and Businessmen of Refrigeration

12 12 VISION To be a solution providing cluster who is environmental, can easily adapt technological products and systems, saves energy in order to have a say in the world markets.. Vision, Mission and Goals Workshop MISSION To cooperate with related bodies in order to increase competitiveness of our members by forming new technological and economical platforms where our members shall benefit Association of the Aegean Industrialists and Businessmen of Refrigeration

13 13  Monthly E-Newsletter: Members - information about current studies to members  Social networking sites: Facebook / twitter accounts web site HVAC-R Roadmap Association of the Aegean Industrialists and Businessmen of Refrigeration

14 Cluster Dynamic Relation with Civil Organizations Association of the Aegean Industrialists and Businessmen of Refrigeration 14

15 15 ESSIAD Participations Aegean Region Chamber of Industry (EBSO) 1.Accountant 2.Board Members Tire Organized Industrial Zone TOSBİ 1. Board 2. Enterprise Committee Member TOBB HVAC-R Board 1.Vice President 2.Board Member Turkish HVAC-R Exporters Union (İSİB) 1.Board Member 2.Board of Audit Member İzmir Chamber of Commerce 1.Vocational Committee Member 2.Board Member Chamber of Mechanical Engineers (MMO) TESKON Membership ISKID Statistics Commission Membership Board Member Board of Trustees Member Presidency of New Projects Commission ISKAV Association of the Aegean Industrialists and Businessmen of Refrigeration

16 16  11. National HVAC and Sanitary Convention and Exhibition held on 17 to 20 April 2013 (TESKON)  21 papers presented.  Organised by ESSIAD and conducted by MMO Izmir Branch. Cooling Technology Symposium Association of the Aegean Industrialists and Businessmen of Refrigeration

17 17  April TESKON + ISK Sodex National HVAC and Sanitary Convention and Exhibition 2013  ISKID and ESSİAD Organization: 90 Students - 26 Teachers visited below factories:  Ahmet Yar Soğutma A.Ş.  Dinamik Isı A.Ş.  Imeksan Ltd. Şti.  Safkar A.Ş. University – Industry Collaboration Company Visits Association of the Aegean Industrialists and Businessmen of Refrigeration

18 18 Members Profile Catalogue / HVAC-R Cluster Action Report STUDIES IN ORDER TO INCREASE COMPANY AWARENESS  Turkish and English members catalogue  Including All members  Distribution at Local and International Exhibitions, Meetings, Conference, Symposium •HVAC-R Cluster Action Report Association of the Aegean Industrialists and Businessmen of Refrigeration

19 19 Members Profile Catalogue Association of the Aegean Industrialists and Businessmen of Refrigeration

20 20 STUDIES FOR INCREASING AWARENESS OF OUR MEMBERS ESSİAD Continiuos Training Center (ESEM): Studies 1.TSE Service Adequacy Certificate 2.Master Courses - The protocol with Bayrakli Public Training Education Center 3.ISKAV training protocol 4.Cooperation with DEU IMYO 5.Cooperation with Aegean University MYO 6.Cooperation with Balikesir University MYO 7.The first training of ESEM: Refrigerants and Service Operations Course Occupational Health and Safety Training 9.South Africa Information Meeting– South African Honorary Counselor Mr.Tamer TASKIN 10.Project Partnership with vocational education sector on «Protecting the quality of Climate» 11.Trademark and Patent Training Education 12. Administrative, technical, marketing, training and courses (plan) with MMO Association of the Aegean Industrialists and Businessmen of Refrigeration

21 21 Increasing the International Competitiveness Capacity of Member Companies Project (URGE) 52 members participated in the project. Project Period: 3 years Taining, Consulting and Demand Analysis was performed. According to the analysis:  Training and Consultancy, Programs for increasing Production, Marketing, E-Commerce, and Strategic Compencies  Purchasing and Trade Delegations Association of the Aegean Industrialists and Businessmen of Refrigeration

22 22 Increasing the International Competitiveness Capacity of Member Companies (URGE) Project Project Goals :  HVAC-R cluster roadmap  Increasing export market shares  International cooperation opportunities  Purchasing and trade delegations  Increasing foreign relations  Innovation and trademark processes Association of the Aegean Industrialists and Businessmen of Refrigeration

23 23 Increasing the International Competitiveness Capacity of Member Companies Project Association of the Aegean Industrialists and Businessmen of Refrigeration

24 24 Increasing the International Competitiveness Capacity of Member Companies Project Courses planned under UR-GE Project: 1.Load Calculations 2.Electricity 3.Tools and Equipments 4.Air Treatment 5.Ammonia-Carbon Cooling 6.Heat Transfer and Thermodynamics 7.Commercial Refrigeration Association of the Aegean Industrialists and Businessmen of Refrigeration

25 25 Cluster Activities Abroad  AHRI (Air Conditioning, Heating and Refrigeration Institute)  IIR (International Instute of Refrigeration)  TUSIAB(Azerbaijan International Society of Turkish Industrials and Businessmen)  Eurovent Association Association of the Aegean Industrialists and Businessmen of Refrigeration

26 26 Cluster Activities China Refrigeration 2011, China  4 members participated  KOSGEB (SME Dev.)support Mostra Convegno Expocomfort, 2012 Milan  30 members participated  KOSGEB support  Presentation in Convegno Europeo (European Conference): Sectoral information of Turkey and the introduction of Association.  Technical Tour – Nicotra / Gebhardt Association of the Aegean Industrialists and Businessmen of Refrigeration

27 27 Cluster Activities Azerbaijan Trade Delegation (17-19 October 2012)  14 members participated  Ministry of Economy support •BakuBuild 2012 ve Aqua Term 2012 Exhibitions •Baku Commercial Counsellor •Companies and Assocations visited Association of the Aegean Industrialists and Businessmen of Refrigeration

28 28 Cluster Activities ISH Frankfurt 2013, Germany (12-15 March 2013) •19 members participated •ISH Frankfurt 2013 Exhibition •B2B Meetings in Exhibition •Meeting with Frankfurt Chamber of Commerce Association of the Aegean Industrialists and Businessmen of Refrigeration

29 29 Cluster Activities Kenya, Nairobi Trade Delegation (03-08 May 2013)  Ministry of Economy support  19 members participated  Preparation and Research Process  Pre-delegation visit (9 to 12 April 2013)  Participation in the 16th BuildExpo Africa 2013 Exhibition with Members  Introducing Industry-Cluster and Expo  Visit to Turkey's Ambassador and Commercial Counsellor in Nairobi  B2B meetings  Factory visits Association of the Aegean Industrialists and Businessmen of Refrigeration

30 30 Cluster Activities Kenya, Nairobi Trade Delegation (03-08 May 2013) Preperation • Target market ıdentification: AFRICA • Turkish HVAC-R Exporters Union’s data analysis • Data analysis of clusters who visited Africa before; Mosder-furniture manufacturers association and IMMIB-Istanbul mineral and metals exporters' association • Suggestions of trade counsellors from central and southern african countries • Wıth the support of trade advisor in Nairobi, Kenya, 100 companies information assessed on yellow pages, then reduced to 60 companies. • Our association delegation sent an invitation to these companies before the delegation's visit about the exhibition and information about participation and B2B meetings. • Prior to the business trip, participants sent s to 60 companies Association of the Aegean Industrialists and Businessmen of Refrigeration

31 31 Cluster Activities Kenya, Nairobi Trade Delegation (03-08 May 2013) Pre-Trade Delegation Africa Trade Delegation Presentation Profile Catalogue of Participants of Kenya Trade Delegation Kenya Trade Delegation Brochure Association of the Aegean Industrialists and Businessmen of Refrigeration

32 32 Cluster Activities Kenya, Nairobi Trade Delegation(03-08 May 2013) • Pre-Prep Visitors and exhibitors data of the past year provided by the Fair Organizer Expo. • Total of 7,000 s were sent to companies in Kenya and surrounding countries. 4-6th May 2013, 16th BuildExpo Africa International Trade Exhibition Fair: ESSIAD Booth: 9 m 2 This booth provided access to a wider range of customer base. Association of the Aegean Industrialists and Businessmen of Refrigeration

33 33 Cluster Activities Kenya, Nairobi Pre- Trade Delegation (09-12 April 2013) • Meeting with 12 companies on HVAC-R sector • Ministry of Economy support • Daily Nation visit about advertisement • Visit of Nairobi Commercial Counsellor Association of the Aegean Industrialists and Businessmen of Refrigeration

34 34 Kenya, Nairobi Trade Delegation(03-08 May 2013) Pre-Promotion and Advertising  Advertisement on Dated National Media Group's Daily Nation newspaper  Distribution of Invitation Card to 20 companies with the support of the Commercial Counsellor of Nairobi Cluster Activities Association of the Aegean Industrialists and Businessmen of Refrigeration

35 35 Cluster Activities Kenya, Nairobi Trade Delegation (03-08 May 2013) 16. BuildExpo Africa 2013 Exhibition •Stand prepared 1 day ago before the exhibition. •Promotional materials and brochures prepared •Introduction of Expo 2020 Izmir •Promotion and Contacts (each meeting took approximately 3-4 minutes) •Visit of Ambassador and Trade Counsellor •Great interest shown to our booth during the exhibition(4-6 May 2013) Association of the Aegean Industrialists and Businessmen of Refrigeration

36 36 Cluster Activities K enya, Nairobi Trade Delegation (03-08 May 2013) 16. BuildExpo Africa 2013 Exhibition Number of Meetings  During the Exhibition approximately 200 Meetings held. Association of the Aegean Industrialists and Businessmen of Refrigeration

37 37 Cluster Activities Kenya, Nairobi Trade Delegation (03-08 May 2013) 16. BuildExpo Africa 2013 Exhibition Association of the Aegean Industrialists and Businessmen of Refrigeration

38 38 Cluster Activities Kenya, Nairobi Trade Delegation (03-08 May 2013) 16. BuildExpo Africa 2013 Exhibition Association of the Aegean Industrialists and Businessmen of Refrigeration

39 39 Cluster Activities Kenya, Nairobi Trade Delegation (03-08 May 2013) B2B Meetings Association of the Aegean Industrialists and Businessmen of Refrigeration

40 40 Kenya, Nairobi Trade Delegation (03-08 May 2013) B2B Meetings •Held on the last day of the fair on May 6 th, 2013, between 09:30 -13:30. •Companies came to the meeting at 09:00 and waited at the entrance. •Negotiations continued uninterrupted until 15:00. •The support of Ambassador and Trade Counselor •Participants; Cluster Activities Association of the Aegean Industrialists and Businessmen of Refrigeration 50 Companies 138 B2B Meetings

41 41 Kenya, Nairobi Trade Delegation (03-08 May 2013) B2B Meetings International Promoting and Trade Delegations Association of the Aegean Industrialists and Businessmen of Refrigeration

42 42 Kenya, Nairobi Trade Delegation (03-08 May 2013) B2B Meetings Cluster Activities Association of the Aegean Industrialists and Businessmen of Refrigeration

43 43 Cluster Activities Kenya, Nairobi Trade Delegation (03-08 May 2013) B2B Meetings Association of the Aegean Industrialists and Businessmen of Refrigeration

44 44 Kenya, Nairobi Trade Delegation (03-08 May 2013) B2B Meetings Cluster Activities Association of the Aegean Industrialists and Businessmen of Refrigeration

45 45 Kenya, Nairobi Trade Delegation (03-08 May 2013) After the B2B Meetings •No. 2011/1 on Overseas Market Research and Market Entry Support presentations were made by Zeynep Iyiler (Ministy of Economy) •The Embassy of Kenya and Trade Counsellor have been visited. Cluster Activities Association of the Aegean Industrialists and Businessmen of Refrigeration

46 46 Kenya, Nairobi Trade Delegation (03-08 May 2013) Visit of Companies •On 7 th May, especially the last day of the exhibition: 5 members visited the potential customers of various businesses (food, beverage, construction, villas and residential construction contractors) in their places. Cluster Activities Association of the Aegean Industrialists and Businessmen of Refrigeration

47 47 Cluster Activities Buyers Delegations / Bilateral Cooperations •Germany •United Nations •Croatia •Portugal •Vietnam •South Africa •Chile •Taiwan Association of the Aegean Industrialists and Businessmen of Refrigeration

48 48 Benefits of UR-GE Project Association of the Aegean Industrialists and Businessmen of Refrigeration 1.United participation of member companies reduces the cost of international activities, 2.Improves the exports and increases the market share, 3.Importance of international cooperation showing that even competitors are more powerful together, We are choosing our target markets, on the contrary to known policies, to markets less visited and that need more imports.

49 49 Within the scope of below studies, all sector datas are identified, the road map has been set and the need for an accredited laboratory is clearly defined. Accredited Test and Analysis Laboratory Association of the Aegean Industrialists and Businessmen of Refrigeration

50 50 Accredited Test and Analysis Laboratory Studies of the Project: •Feasibility study was prepared with the support of experts from abroad. •Report was prepared by the technical and financial requirements. •Accreditation requirement was determined. •Cost analysis was prepared. •Operation analysis was performed. •www.hvaclabturkey.com website was created. •Accredited Test and Analysis Laboratory Project applied to İzmir Development Agency under guided project support. Association of the Aegean Industrialists and Businessmen of Refrigeration

51 51 General Objectives of the Project: 1.Verification of equipment and product parts compliance to related standards, 2.To ensure the sound control of products originating abroad, hence prevent unfair competition, 3.Test and analyses of products, quality and performance, 4.To meet expectations of Export markets, quality, performance, test and analysis, 5.Contribute to Turkey’s 2023 export aim by setting a goal of 25 billion USD for HVAC-R sector. Accredited Test and Analysis Laboratory Association of the Aegean Industrialists and Businessmen of Refrigeration

52 52 Accredited Test and Analysis Laboratory Scope of the project;  Project awareness developed effectively.  With the help of a private consulting group, laboratory feasibility study and accreditation requirements held.  The technical and financial requirements report prepared for the Laboratory  Verification of compliance to the standards of equipment and parts of products  Increase qualified labourship Association of the Aegean Industrialists and Businessmen of Refrigeration

53 53 Aegean Region Chamber of Industry Ege University Izmir Institute of Technology Accredited Test and Analysis Laboratory Project Conductor : ESSIAD Project Partners Association of the Aegean Industrialists and Businessmen of Refrigeration

54 54 Accredited Test and Analysis Laboratory Accredited Test and Analysis Laboratory is Supported by Sector Chamber and Associations Sector Chamber and Associations •Ege Bölgesi Sanayi Odası (EBSO)- Aegean Region Chamber of Industry •Isıtma Soğutma Klima Araştırma ve Eğitim Vakfı (ISKAV) - Foundation of Heating Cooling Air Conditioning Research&Education •İklimlendirme Sanayi İhracatçıları Birliği (İSİB)- HVAC-R Industry Exporters’ Union •İklimlendirme Soğutma Klima İmalatçıları Derneği (İSKİD)- Air Conditioning & Refrigeration Manufactures’ Association •Isı Su Ses ve Yangın Yalıtımcıları Derneği (İZODER)-Association of Thermal Insulation, Waterproofing, Sound Insulation and Fireproofing Material Producers, Suppliers and Applicators •Soğutma Sanayii İşadamları Derneği (SOSİAD) – Assocation of Refrigeration Industry and Businessmen •Türkiye Odalar ve Borsalar Birliği (TOBB) İklimlendirme Meclisi – The Union of Chambers and Commodity Exchanges of Turkey •Türk Tesisat Mühendisleri Derneği (TTMD)- Turkish Society of HVAC and Sanitary Engineers Association of the Aegean Industrialists and Businessmen of Refrigeration

55 55 Accredited Test and Analysis Laboratory Project Process Accredited Test and Analysis Laboratory Association of the Aegean Industrialists and Businessmen of Refrigeration

56 56 Accredited Test and Analysis Laboratory Modules  Fan-coil test unit  Air-handling unit test unit  Cold room and A/C test unit  Visicoolers, deep freezes, refrigerated cabinets test unit  Noise room test unit  Electricity test unit and surrounding elements (maintenance, etc.) Accredited Test and Analysis Laboratory Association of the Aegean Industrialists and Businessmen of Refrigeration

57 57 Our Goal; Accredited Test and Analysis Laboratory Association of the Aegean Industrialists and Businessmen of Refrigeration

58 58 Appearance of area of ​​ the laboratory in IYTE Technopark Accredited Test and Analysis Laboratory Association of the Aegean Industrialists and Businessmen of Refrigeration

59 59 ESSIAD on Press Association of the Aegean Industrialists and Businessmen of Refrigeration

60 60 Cluster Activities •Improve our association and the sector's reputation inland and abroad, •Create an advantage for members of the association and our region. Association of the Aegean Industrialists and Businessmen of Refrigeration

61 61 Cluster Activities As ESSIAD we believe; “WHEN THE SECTOR GROWS, EVERYONE OF US WILL DEVELOP” Thank you very much for your attendance. Association of the Aegean Industrialists and Businessmen of Refrigeration


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