2Road safety campaigns usually are targeted to adults – the current road user
3It is important that education begins at grassroot level – children are future road users.
4Malaysian Road Safety Plan Road Safety Education (RSE) as a high priority initiativeTo develop a new generation of safer road users.
5The Malaysian RSE A 5-year rollout plan Smart partnership between Ministry of Transport and Ministry of EducationRSE is embedded into Bahasa Malaysia (BM) subjectTaught at primary and secondary school level
7Programme development Evaluation & reporting Monitoring & evaluation The frameworkProgramme developmentAssessmentMaterial productionResearchTrainingNational rolloutAdjustmentsPilot projectEvaluation & reportingMonitoring & evaluation
8Behavioural and attitudinal development and maintenance The programme scopeBehavioural and attitudinal development and maintenanceKnowledgeaboutroad useKnowledge ofroadenvironmentSkills forroad useResponsibleattitudes,values andbehaviours
21ROAD SAFETY EDUCATION Toll-free line: 1 -800 – 880 – 773 Monday - Friday9.00 am – 5.30 pmToll-free line
22RSE Website: www.pkjr.org.my Bantuan LainRSE Website:
23Programme development Evaluation & reporting Monitoring & evaluation The frameworkProgramme developmentAssessmentMaterial productionResearchTrainingNational rolloutAdjustmentsPilot projectEvaluation & reportingMonitoring & evaluation
24RSE shapes our children’s future “Every year, around 80,000 children aged 5-14 in developing countries lose their right to education for a single tragic reason: they are killed on the world’s roads, often making the journey to school”.Dr Kevin Watkins, UN Development Adviser“I have seen how important it is that children and communities are educated about road safety and that governments and decision makers do what they can to make roads safe.”Ewan McGregor, UNICEF AmbassadorRSE shapes our children’s future
25Saving lives through education Syarifudin Harudin