Road safety campaigns Road safety campaigns usually are targeted to adults – the current road user
It is important that education begins at grassroot level – children are future road users.
Road Safety Education (RSE) as a high priority initiative To develop a new generation of safer road users. Malaysian Road Safety Plan
A 5-year rollout plan Smart partnership between Ministry of Transport and Ministry of Education RSE is embedded into Bahasa Malaysia (BM) subject Taught at primary and secondary school level The Malaysian RSE
The framework Programme development AssessmentResearch Evaluation & reporting National rollout Adjustments Training Monitoring & evaluation Pilot project Material production
Every year, around 80,000 children aged 5-14 in developing countries lose their right to education for a single tragic reason: they are killed on the worlds roads, often making the journey to school. Dr Kevin Watkins, UN Development Adviser I have seen how important it is that children and communities are educated about road safety and that governments and decision makers do what they can to make roads safe. Ewan McGregor, UNICEF Ambassador RSE shapes our childrens future