1. Welcome from the UK Developer and Platform Evangelism team Eric Nelson | ISV Application Architect | Microsoft UK eric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel eric.nelson@microsoft.comhttp://bit.ly/ericnelsonhttp://twitter.com/ericnel

2. Agenda 1pm Microsoft (Development) Technology Roadmap – Eric Nelson 1:45pm to 3:15pm: Technology drill downs 1:45pm Windows Azure Platform – Eric Nelson 2:15pm Windows Phone 7* (was SharePoint) – Paul Foster 2:45pm SQL Server 2008 R2 – Keith Burns 3:15pm What next and Q&A Finish when you are finished NOTE: no formal breaks – but an optional leg stretch will be available at 2:10pm

3. Meet the team Developer and Platform Evangelism – the ISV team Helping UK ISVs use the latest technology from Microsoft Follow us at: http://blogs.msdn.com/ukisvdev http://twitter.com/ukisvdev

4. Microsoft (Development) Technology Roadmap Eric Nelson | ISV Application Architect | Microsoft UK eric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel eric.nelson@microsoft.comhttp://bit.ly/ericnelsonhttp://twitter.com/ericnel

5. Lots of new trends New devices Smart Phones, Slates, Touch, NetBooks New deployment options Web (LOB in the Browser) Cloud (PaaS, IaaS, SaaS…) Multi-tenancy, … Blurring of Work and Home Devices span both Home technology wins New customer expectations Fun, style, simplicity, free, immediate, always connected

6. Microsoft is investing heavily New development tools Visual Studio 2010, Expression Blend 4, WebMatrix, LightSwitch New programming languages F#, IronRuby, IronPython New servers/services SQL Server 2008 R2, Open Data Protocol (OData) New platforms.NET Framework 4.0, Windows 7, Windows Azure Platform, SharePoint 2010, Silverlight 4.0, Internet Explorer 9.0, Windows Phone 7 New ways to help developers The Channel 9 Learning Center, msdev.com, Microsoft Platform Ready

7. Help software houses to use the latest technology from Microsoft to bring applications to market Assistance during: Development Testing Marketing All completely free Microsoft Platform Ready is evolving… New benefits are appearing Feedback is encouraged! http://www.microsoftplatformready.com Introducing Microsoft Platform Ready

8. Lots we could talk about… The User Interface layer HTML5, Silverlight, WPF Windows Phone 7 The Data layer Storing data - SQL Server 2008 R2 Working with your data – Object Relational Mappers (ORMs) Projecting your data - Open Data Protocol (OData) The Platform SharePoint 2010 The Cloud – Windows Azure Platform

9. User Interface HTML5, Silverlight, WPF Windows Phone 7

10. Microsoft is investing heavily in HTML5 and Silverlight and WPF 1/2 Silverlight 4 Microsoft is developing its own software using Silverlight Working hard on next version for Windows and Mac Delivers consistency across browser and platform New development environment (LightSwitch) Core to Windows Phone 7 WPF 4 Microsoft is developing its own software using WPF.NET 4.0 and Visual Studio 2010 – major update to WPF Massive ecosystem

11. Microsoft is investing heavily in HTML5 and Silverlight and WPF 2/2 HTML5 First class support in IE 9.0 Massive commitment to standards In time, HTML5 will be a good cross browser and cross platform solution P.S and we havent forgotten Win32 development…

12. HTML5, Silverlight and WPF – all important, all have their uses HTMLHTML5SilverlightWPF Cross Platform, Cross Device Possibilities run everywhere? 10850* Platform Integration How much access to the underlying platform? 2479 Runtime Deployment How prevalent and how easy to deploy? 10375 Runtime Agility How quickly does a client runtime adapt to a changing world? 2297 Runtime Consistency Build vs deployed experience? 3TBD?89 Application Deployment Easy to deploy? 10 95 Developer Model & Tooling Ease to develop? ???? Source: http://mtaulty.comhttp://mtaulty.com

13. Windows Phone 7

14. Data Storing data - SQL Server 2008 R2 Working with your data - ORMs Projecting your data - OData

15. Data Storing data - SQL Server 2008 R2 Be compatible vs Take a dependency? – NB: Mainstream support for SQL Server 2005 ends 12/04/2011 I will leave this one to Keith Working with your data – ORMs Entity Framework 4 is mature and capable. Trust me on this

16. Data Projecting your data – Open Data Protocol (OData) Protocol for querying and updating data Follows many of the REST principles WCF Data Services easily exposes your data via OData Examples SQL Azure Labs SQL Server 2008 R2 Reporting Services SharePoint 2010 PowerPivot for Excel 2010 CRM 2011 Windows Azure Tables Windows Azure DataMarket

17. New platforms: SharePoint 2010

18. SharePoint 2010 SharePoint is fantastically popular amongst your customers Over 100M licenese, 17K cystomers, #1 Portal (Forrester) 4000+ partners in the eco-system Customers love having one place Would like applications from ISVs to also be in the one place But developing for SharePoint 2007 was … err… yucky The good news is developing for SharePoint 2010 is vastly better Which means the time is right to look again at SharePoint

19. Development on Windows 7 Windows 7

20. Full support inside Visual Studio 2010 Web Part Designer Project Types

21. Developer Dashboard

22. And new Business Connectivity Services – now CRUD Office Apps Client Runtime Offline Operations Cache Development Platform Business Intelligence Enterprise content mgmt Collaboration social Enterprise Search ECT Store Runtime Security Solution Packaging Out of the box UI Web 2.0 DB WCF Web Service.NET LOB SharePoint Design Tools SharePoint Designer 2010 Visual Studio 2010

23. Improved Data Access Technologies LINQ Farm Site List Data External Lists Data Platform Client-side Server-side Strongly-typed lists Weakly-typed lists Strongly-typed lists Weakly-typed lists Server OM Client OM REST APIs

24. Enables LINQ // Get the SharePoint list EntityList Customers = data.GetList ("Customers"); // Query for customers from London var londonCustomers = from customer in Customers where customer.City == "London" select customer; foreach (var londonCust in londonCustomers) { Console.Writeline("id = {0}, City = {1}", londonCust.CustomerId, londonCust.City); }

25. Enables Silverlight

26. New platforms: The Cloud

27. Is Cloud Inveitable? By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets. Gartner The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications. Forrester

28. Usage Compute Time Average Inactivity Period On and Off On and Off On and off workloads (e.g. batch job) Over provisioned capacity is wasted Time to market can be cumbersome Compute Time Unpredictable Bursting Average Usage Unexpected/unplanned peak in demand Sudden spike impacts performance Cant over provision for extreme cases Average Usage Compute Time Growing FastGrowing Fast Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment Compute Time Average Usage Predictable BurstingPredictable Bursting Services with micro seasonality trends Peaks due to periodic increased demand IT complexity and wasted capacity Is it just about this?

29. I want to try something now Need to quickly provision new machines for a temporary period of time Departmental Need to quickly provision new machines for a departmental solution Or is it also about this? Machines Time Machines Time Just storeJust store data in the Clouddata in the Cloud With all processing elsewhere Extend toExtend to the Cloudthe Cloud Extend existing applications Migrate existing applications Benefits of reduced operational costs New hybrid servicesNew hybrid services On-premise and Cloud aka S+S

30. Types of Cloud Services (On- Premises) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime You manage Infrastructure (as a Service) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime Other Manages You manage Platform (as a Service) Other Manages You manage Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data Software (as a Service) Other Manages Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data

31. Introducing the Windows Azure Platform makes it easy and cost effective to run your applications and store your data inside Microsoft Data Centres using existing skills and integrate with your existing on-premise applications

32. Windows Azure Platform delivers a PaaS (On- Premises) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime You manage Infrastructure (as a Service) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime Other Manages You manage Platform (as a Service) Other Manages You manage Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data Software (as a Service) Other Manages Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data

33. Summary We face many new challenges and potential opportunities Microsoft is trying to help you with new technology Good questions to ask? Which of HTML5 (IE9), Silverlight and WPF fit your needs best? (It is fine to choose all – as we have) Does simplicity of developing for Phone 7 open up a new channel? Why are you not using an ORM? OData is a powerful enabler. Are you (or your customers) a producer, a consumer or both? Is it the right time to integrate with SharePoint? Can you ignore the cloud?

34. Next Steps For slides and all the links check out http://blogs.msdn.com/ukisvdevhttp://blogs.msdn.com/ukisvdev Follow the team http://blogs.msdn.com/b/ukisvdev http://twitter.com/ukisvdev Sign up to Microsoft Platform Ready http://bit.ly/ukmprhomehttp://bit.ly/ukmprhome Eric Nelson | ISV Application Architect | Microsoft UK eric.nelson@microsoft.com | http://bit.ly/ericnelson | http://twitter.com/ericnel eric.nelson@microsoft.comhttp://bit.ly/ericnelsonhttp://twitter.com/ericnel