Presentation on theme: "Sport for All, Sport Forever TAIWAN’S SPORTING GOODS INDUSTRY ANALYSIS"— Presentation transcript:
1Sport for All, Sport Forever TAIWAN’S SPORTING GOODS INDUSTRY ANALYSIS GEORGE WOOD 吳日盛 1958/12/02Profile:Victoria University Switzerland Ph.D. CandidateTBS Group Corporation ChairmanDFS International Corp.(Boston) PresidentT-Zone International Inc.(New Jersey) PresidentInti - Education Group Executive SupervisorTSMA………………………………………Executive Supervisor(TSMA - Taiwan Sporting Goods Manufacturers Association)
2Taiwan’s sporting goods industry History and Development Tendency 1970, Developing export trade.1979, Providing OEM manufacturing services for leading brandname companies.1980’s, Developing labor-intensive and low value-added products tofill a leading role in the worldwide sporting goods industry.1990’s, Proceeding industry upgrade and relocation strategies.- Designing and developing high value-added products in Taiwan.- Moving labor intensive and low value products to the regionswith lower labor costs, such as Mainland China and Southeast Asia.2000's, After adopting relocation strategy, local corporate producershave gradually appeared to be the more threatened competitors.After 2005, domestic companies are expected to confront the nextwave of drastic competition.At present, 90% of the sporting goods are still made for exportation.
10Taiwan’s sporting goods industry Conclusion and Recommendations A. Expanding marketing channels- Establishing production and marketing bases in the primary exportmarkets such as Europe and the US.- Adopting local brand strategy to create a brand-name image.- Conducting the perception by existing channels to extend the presentproducts integrated with advance technology.- Involving in the end user sales service system to build up a resourceco-sharing entity with importers or local wholesaler and even magnifythe effect of bilateral balance.B. Jointing purchasing and resources manipulation- Economy scale-- Reducing raw material costs.-- Enhancing bargaining power.- Small and medium enterprises possess the characters of flexibilityand rapidity. Under the networking tendency, natural resources andmanpower specialties of various countries should be nimbly used toenhance the operational functions and strengthen competitive advantage.
11Taiwan’s sporting goods industry Conclusion and Recommendations C. Accelerating the automation- E-commerce application programs/EDI Internet /Networking-- Increasing production efficiency.-- Decreasing operational costs.D. Increasing the potential of research and development- Keeping core competitive advantages such as R&D designin Taiwan to produce high-quality, superior products.- Adopting reverse thinking based on viewpoint of consumers to carryout R&D.- Seeking producers in low-cost nations to manufacture low-end items.- Based on the experience of one’s own industry, it is easy to form aspecialized bias. Enterprises should get rid of the confined concept ofexisting products and markets in order to build up the non- existingproducts and markets or even extend the scope of products to createadded value and innovative value.