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Sport for All, Sport Forever TAIWAN S SPORTING GOODS INDUSTRY ANALYSIS Sport for All, Sport Forever TAIWAN S SPORTING GOODS INDUSTRY ANALYSIS GEORGE WOOD.

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Presentation on theme: "Sport for All, Sport Forever TAIWAN S SPORTING GOODS INDUSTRY ANALYSIS Sport for All, Sport Forever TAIWAN S SPORTING GOODS INDUSTRY ANALYSIS GEORGE WOOD."— Presentation transcript:

1 Sport for All, Sport Forever TAIWAN S SPORTING GOODS INDUSTRY ANALYSIS Sport for All, Sport Forever TAIWAN S SPORTING GOODS INDUSTRY ANALYSIS GEORGE WOOD 1958/12/02 Profile: Victoria University Switzerland Ph.D. Candidate Victoria University Switzerland Ph.D. Candidate TBS Group Corporation Chairman TBS Group Corporation Chairman DFS International Corp.(Boston) President DFS International Corp.(Boston) President T-Zone International Inc.(New Jersey) President T-Zone International Inc.(New Jersey) President Inti - Education Group Executive Supervisor Inti - Education Group Executive Supervisor TSMA ……………………………………… Executive Supervisor TSMA ……………………………………… Executive Supervisor (TSMA - Taiwan Sporting Goods Manufacturers Association)

2 Taiwan s sporting goods industry History and Development Tendency Taiwan s sporting goods industry History and Development Tendency 1970, Developing export trade. 1979, Providing OEM manufacturing services for leading brand name companies s, Developing labor-intensive and low value-added products to fill a leading role in the worldwide sporting goods industry s, Proceeding industry upgrade and relocation strategies. - Designing and developing high value-added products in Taiwan. - Moving labor intensive and low value products to the regions with lower labor costs, such as Mainland China and Southeast Asia. 2000's, After adopting relocation strategy, local corporate producers have gradually appeared to be the more threatened competitors. After 2005, domestic companies are expected to confront the next wave of drastic competition. At present, 90% of the sporting goods are still made for exportation.

3 Taiwan s sporting goods industry Taiwan s sporting goods industry

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5 Five Forces Analysis Five Forces Analysis

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8 SWOT Analysis SWOT Analysis

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10 Taiwan s sporting goods industry Conclusion and Recommendations Taiwan s sporting goods industry Conclusion and Recommendations A. Expanding marketing channels - Establishing production and in the primary export - Establishing production and marketing bases in the primary export markets such as Europe and the US. markets such as Europe and the US. - Adopting local brand strategy to create a brand-name image. - Adopting local brand strategy to create a brand-name image. - Conducting the perception by existing channels to extend the present - Conducting the perception by existing channels to extend the present products integrated with advance technology. products integrated with advance technology. - Involving in the end user sales service system to build up a resource - Involving in the end user sales service system to build up a resource co-sharing entity with importers or local wholesaler and even magnify co-sharing entity with importers or local wholesaler and even magnify the effect of bilateral balance. the effect of bilateral balance. B. Jointing purchasing and resources manipulation - Economy scale - Economy scale -- Reducing raw material costs. -- Reducing raw material costs. -- Enhancing bargaining power. -- Enhancing bargaining power. - Small and medium enterprises possess the characters of flexibility - Small and medium enterprises possess the characters of flexibility and rapidity. Under the networking tendency, natural resources and and rapidity. Under the networking tendency, natural resources and manpower specialties of various countries should be nimbly used to manpower specialties of various countries should be nimbly used to enhance the operational functions and strengthen competitive advantage. enhance the operational functions and strengthen competitive advantage.

11 Taiwan s sporting goods industry Conclusion and Recommendations Taiwan s sporting goods industry Conclusion and Recommendations C. Accelerating the automation - E-commerce application programs/EDI Internet /Networking - E-commerce application programs/EDI Internet /Networking -- Increasing production efficiency. -- Increasing production efficiency. -- Decreasing operational costs. -- Decreasing operational costs. D. Increasing the potential of research and development - Keeping core competitive advantages such as R&D design - Keeping core competitive advantages such as R&D design in Taiwan to produce high-quality, superior products. in Taiwan to produce high-quality, superior products. - Adopting reverse thinking based on viewpoint of consumers to carry - Adopting reverse thinking based on viewpoint of consumers to carry out R&D. out R&D. - Seeking producers in low-cost nations to manufacture low-end items. - Seeking producers in low-cost nations to manufacture low-end items. - Based on the experience of one s own industry, it is easy to form a - Based on the experience of one s own industry, it is easy to form a specialized bias. Enterprises should get rid of the confined concept of specialized bias. Enterprises should get rid of the confined concept of existing products and markets in order to build up the non- existing existing products and markets in order to build up the non- existing products and markets or even extend the scope of products to create products and markets or even extend the scope of products to create added value and innovative value. added value and innovative value.

12 The End The End Thank You Thank You ? ? ? ? ? ?


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