1. Central Coast Career Readiness Consortium
South Central Regional Consortium
California Community Colleges
September 17, 2010

2. WorkKeys Overview

3. National Career Readiness Certificate Program in all 50 states

4. WorkKeys-Based Certificate Initiatives in California
Central Valley Partnership (9WIBs)
Sacramento
San Jose
Ventura
Oakland (4WIBs)
Napa
Rancho Santiago CC District
Monterey (Monterey County Business Council)

5. 2 National Career Readiness Certificate
1 Job Profiling
Over 17,000 Jobs Profiled. Determines the levels of skill necessary to learn a job
Employment Cycle
2 National Career Readiness Certificate
Skill Assessments. Measures an individuals skill level
3 Training
22,000 pages of electronic instruction
4 Your Company
Hires highly skilled workers

6. WorkKeys Includes: Listening (L) Communication Skills: Problem-Solving
Reading for Information (RI)*
Writing (W)
Business Writing (BW)
Applied Mathematics (AM)*
Applied Technology (AT)
Locating Information (LI)*
Observation (O)
Teamwork (TW)
Performance
Talent
Fit
Communication
Skills:
Problem-Solving
Skills:
Soft Skills:
* Three core tests to qualify you for a Certificate

7. Sample Certificate
Front

8. Sample Certificate
Back

9. What Skill Levels are Needed
Certificate
Level
Skills for % of Jobs
Bronze 3
35%
Silver 4
65%
Gold 5
90%
Platinum 6
97%
Lowest out of the 3 Test Scores Determines your Certificate Level

10. The WorkKeys Solution Help Find and Keep Qualified Employees
Make Best Promotion Decisions
Reduce Turnover by up to 84%
Decrease Overtime Hours by 95%
Strengthen your Succession Plan
Experience a 244% ROI on training dollars
Sources from

11. Agriculture Crop Manager
AM- Applied Mathematics
LI- Locating Information
RI- Reading for Information

12. WIN Overview

13. WIN Overview
Level 1 preferred curriculum provider for WorkKeys, 9 career-oriented skill & proficiency areas, 24/7 from any location with internet access, provide portable credentials, recognized nationwide, occupational profiles that provide a method for comparing skills assessments to skills required for real-world jobs, for-profit companies, and more
WIN developed ; KT Currently WIN in nearly twice as many sites nationally.
WIN with more and better content. WIN offers 120 hours of curriculum per skill area
WIN designed by team of MS & PhD to ensure “Concept Mastery,” not just test preparation
Pre-Post Tests for every skill area.
WIN has Exclusive online Spanish for three core areas (AM, RI & LI).

14. WIN Overview

15. Shared Benefits
Employers get meaningful evidence of skills that lead to performance
Educators receive clear picture of employer expectations on skills
Individuals gain rewards for achieving precise levels of skills that lead to jobs

16. CCCRC Successes

17. CCCRC Certificates Certificate Update Total 678 Levels Totals %
As of
Levels
Totals %
One Stop- Seaside
One Stop- Salinas
Unity Care Group
Mission Trails ROP
Hartnell
Turning Point
Bronze
175
25% 12
114 14 24 11
Silver
400
59% 26
312 9 36 3
Gold 93
14% 69 5 2
Platinum 10 2% 1
Total
678
100% 53
504 65 22

18. CCCRC Work Place Partners
Bianchi, Kasavan & Pope, LLP
Green Vehicle
Office Max
Veritas
Bernardus Lodge
AdvantaCare
American Assets (Del Monte Center)
BMW
Monterey Pennisula Airport District
Central Coast VNA and Hospice
RCA Enterprises
Monterey Pennisula Dental
CSI HR Group
Community Partnership for Youth
Armansco Public Relations
Clinica De Salud
York School
BI Incorporated
Monterey County Business Council
Pebble Beach Company
Grower-Shipper Association of Central CA
Community Hospital of Monterey Pennisula
Pacific Realty Associates (Crossroads Ctr)
Wynn Dental Corporation
Monterey-Salinas Transit (MST)
Universal Staffing
Ausonio Inc
Career Expert & Strategist

19. Testimonies
“As an Educator, I am so excited about having this program available to my students.  Not only does it increase their knowledge in reading and writing, it improves their listening, teamwork and math skills as well.  It has been a pleasure seeing the students improve as they advance through the various levels of the courseware.  Not only are they enhancing their resume with the Work Keys Certification, they are ensuring their goals toward successful employment in the future! ”
~ Leslie Ochinang, Dental Careers Instructor ROP
“Although the WINN training mathematics portion was difficult for me, it made me realize how much I really did know.  I also realized what areas I needed to improve on.  This program made me feel very happy because I have improved my Portfolio by "showing off" my "Gold Certificate" which will make me stand out over other applicants!” ~ Juanita Galvez, Dental Careers Student

20. CCCRC Barriers Negotiating lower remediation costs
Insisting on the need for Spanish (WIN)
Registrar
Recruiting provider sites……costs and the need for work skills training
Economy
Educational Silos, Individual Silos
Gap between High School Preparation and College and Work place expectations
Recruiting businesses
Getting Job Seekers to value the certificate………include on resumes
Marketing
Statewide Program

21. CCCRC Business Model

22. Objectives
To improve the quality of the regional workforce and provide businesses with skilled workers that will assist them in reducing turnover, overtime pay and training cost.
To successfully implement the WorkKeys and WIN programs in the Tri County Region
To engage businesses in becoming full partners in understanding the true value of the National Career Readiness Certificate and to get businesses to recognize, recommend and require the National Career Readiness Certificate.

23. Target Market Educational Institutions
Small and Large Businesses and common to the tri-county area
Small and Large Businesses within each of the Monterey, San Benito and Santa Cruz Counties

24. Plan Overview Implementation in Central Coast Region
Implementation in Central Coast Region
Identify WorkKeys assessment sites to issue National Career Readiness Certificates ($100 one time set up fee)
Identify who will resume responsibility to administer the program
Establish goal to provide ½ day assessment at least one site, daily, at varied sites, with requirement to report totals to CCCRC weekly.
Figuring out who your proctors will be at the site
A proctor’s duties would be to proctor/ administer the assessment tests and distribute the certificates
As an alternative, CCCRC will provide an administrator at proctor sites
$150/half day if CCCRC provides proctors
Tie-in with the CCCRC ACT RegiSTAR system currently in place for certificate distribution
Agree to provide core test at $50
$20 is retained by site to re-coop cost
$15 is to cover charge of the three tests
$7.50 is for the certificate
$7.50 is for CCCRC’s overhead
CCCRC will provide up to 2 free training sessions for each WorkKeys Assessment sites
Set a certificate goal by site and by county

25. Plan Overview (continued)
Identify WIN training sites
Commit funding for WIN sites for a 3year license
CCCRC will provide up to 2 free training sessions for each WIN sites
Recommend each site establish an annual fee for usage of the WIN program, unless costs are covered by grants.
$50/year for the usage of the WIN program
$25/semester for the usage of the WIN program
Establish regional marketing program to business

26. Marketing Strategies Promotional Marketing Opportunities
Quarterly Newsletter (to include implementation updates, sharing national, regional and local successes, etc.)
Blast (to our partner sites with an update of certificates and business sign ups)
Potential Site Presentations (CCCRC will be available to assist in any potential site presentations)
One-on-One Business Presentations (CCCRC will be available to assist in any one-on-one business presentations)
Breakfast/Luncheon- conduct presentations to businesses through a breakfast/luncheon
CCCRC Regional Website

27. Marketing Materials Business Prospects Packets:
WorkKeys Brochure
WIN Brochure
CCCRC Brochure
Business Cards
New Business Partner’s Packets:
Packet Includes:
Sample Certificate
Skills required to obtain each National Career Readiness Certificate
“How to Verify a Certificate #”
“How can a Business utilize WorkKeys?”
Cost Sheet
List of assessment sites with contact information
WorkKeys Decal- “We Accept WorkKeys Career Readiness Certificate”

28. What we ask of Employers
Recognize the National Career Readiness Certificate (NCRC) as validation of workplace skills
Recommend a certificate
Request of job applicants: “Do you have a National Career Readiness Certificate?”
Require a certificate
Release the use of your name as a NCRC workplace

29. Goals
In order for this program to be successful we need to be able to reach a certain percentage of businesses within the first year. We have the break down for the region and our goal in getting businesses to sign up as partners/supporters of the program.
Business’s reached by the end of the year
Monterey- 75
San Benito-
Santa Cruz-
Certificates issued by the end of the year
Monterey- 800
San Benito
Santa Cruz

30. South Central Region Employers asking for this program!
“There are 5,000 jobs opening in healthcare but we need the basic skills for potential hires” ~ John Bibby from WIB Ventura County Presentation MMM “Not having a ready, reliable, local talent pool is costing us money and productivity. Even with high unemployment, it’s hard to find qualified applicants” ~ WIB Ventura County Presentation, MMM

31. Program Manager- CCCRC
For More Information
Please Contact:
Samantha Harrison
Program Manager- CCCRC
Phone: (831)