Presentation on theme: "Sprint Credit Union Member Discount Program Overview."— Presentation transcript:
Sprint Credit Union Member Discount Program Overview
2 Give your members one more great way to save with the choice and flexibility of Sprint. They have more options in phones, plans, and services than ever before.
3 Invest in America and Sprint adds value to being a Credit Union Member – A wireless program that helps you reward your members while reinforcing the value of being a credit union member. Invest in America and Sprint adds value to participating Credit Unions – As a participating credit union, you will generate non-interest income A win-win value proposition for everybody!!
4 Over 1.3 Million members have taken advantage of the program Credit unions earn non-interest income Over 1,700 Credit Unions actively promoting the program 42 State Leagues supporting the program Membership loyalty increases as member benefits increase
5 Marketing incentives for participation is a great way for credit unions to earn non-interest income Effective tool to promote the added-value of membership FREE marketing materials for statement mailings, web site and in-branch distribution Unique offers available only from Sprint Sprint handles all member service needs Opportunities to work with local Sprint stores to maximize member activations
6 Credit Union Members (personal accounts) Credit Union Business Members (business accounts set up with tax id's) 10% discount on select monthly recurring Sprint charges Waived activation fee on new lines up to $36 in savings Waived upgrade fee up to $36 in savings Nationwide coast-to-coast coverage National rates Existing Sprint customers are eligible (membership verification required) 15% discount on select monthly recurring Sprint charges Waived activation fee on new lines Equipment discounts Nationwide coast-to-coast coverage National rates $49.99 Unlimited 4G/3G Broadband Card Existing Sprint customers are eligible
7 Contract Year runs October 1 through the following September 30 1.Promote the service on an exclusive basis to your members 2.Distribute Sprint inserts to all members in a quarterly statement mailing at least once per Contract Year 3.Continuously display Sprint marketing materials in the lobbies of all CU branches 4.Publish approved articles/ads in the CU quarterly newsletter at least two (2) times per Contract Year 5.Continuously display approved Sprint banner/link on the CU Web site All Marketing materials are provided FREE of charge!
8 Posters Take-One/Inserts Web Banners
9 Marketing Incentive The Incentive Pool is created from revenues earned during the Contract Year. CUs are paid the percentage of the incentive pool that is equal to their percentage of the total audience of members being marketed to nationally. Sample: Credit Union Incentive Pool = $2,000,000 Total members being marketed to (from Promotion Agreements/NCUA reports) = 5,000,000 ABC CU members in pool = 50,000 50,000/5,000,000 = 1% $2,000,000 X 1% = $20,000 ABC CU Marketing Incentive = $20,000 Marketing Schedule NEW participating CUs in their 1st Contract Year will receive incentives based on first insert mailing. First Quarterly Insert Mailing = % of incentive CU will earn: October ’11 = 100% January ’12 = 75% April ’12 = 50% July ’12 = 25% In following Contract Years, assuming all requirements are fulfilled, participating CUs will receive 100% regardless of what month they do their quarterly statement mailing.
10 Program year is October 1 st – September 31 st. CU incentives paid in December * Estimated payments. Actual incentives vary based on total program revenue generated and total membership pool. Credit Union Membership Size 06 / 07 Payments* 07 / 08 Payments* 08 / 09 Payments* 09/10 Payments* 10/11 Payments* 2,000$380$420$730$820$640 10,000$1,900$2,100$3,650$4,100$3,200 30,000$5,700$6,300$10,950$12,300$9,600 50,000$9,500$10,500$18,250$20,500$16, ,000$19,000$21,000$36,500$41,000$32, ,000$38,000$42,000$73,000$82,000$64,000
11 Members indicate they are a credit union member and present Corp ID: NACUC_ZZM Verification of credit union membership required Visit : Any retail outlet where Sprint products are sold Call: 877.SAVE.4.CU ( ) Click: