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COMMUNITY CHEST CARNIVAL. AGENDA Introduction by Lorenzo Davids – CEO of The Community Chest Introduction of The Community Chest Board members Carol Fleurs-Goddard.

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Presentation on theme: "COMMUNITY CHEST CARNIVAL. AGENDA Introduction by Lorenzo Davids – CEO of The Community Chest Introduction of The Community Chest Board members Carol Fleurs-Goddard."— Presentation transcript:

1 COMMUNITY CHEST CARNIVAL

2 AGENDA Introduction by Lorenzo Davids – CEO of The Community Chest Introduction of The Community Chest Board members Carol Fleurs-Goddard (Chairman); Mike Bosazza (Deputy Chairman); Edgar Adams; Di Berril; Mike Blomkamp; Abbas Gani; Herbert Hirsch; Gregory James; Meko Magida; Alan Woolfson Powerpoint presentation Ideas and suggestions on how to create an effective business model for Carnival Q&A Marketing Business Model Layout Volunteer Event

3 WHAT IS CARNIVAL CURRENTLY -Established in 1951 as a theatrical garden party -A fundraising platform -Iconic and unique to the Western Cape -Run on the time, skills and experience of volunteers

4 INTERESTING FACTS Volunteers volunteer badges printed also utilised as workers badges for commercial stalls -Between a high and a low of attendees (based on feet through the gate, excluding volunteers/workers on the grounds before trading time) -No. of hours worked by volunteers 5000 x 28hrs = hours

5 Cont. INTERESTING FACTS Single Complimentary tickets (Wednesday & Thursday only) Family Complimentary tickets (2 adults & 2 U 18) Give As You Earn Family Complimentary tickets ( Saturdays between 14h00- 16h00 only) Total FREE entries

6 WHAT WORKS? -Easy entry for General Public; -Cleanliness and tidiness of the area; -Safety & security; -Entertainment for the whole family; -Well supported fundraising event for Charity

7 VILLAGE LAYOUT

8 DECLINES IN INCOME -Increase in costs & expenses -A significant decline in sponsorship and reduced cost of service contributions -Declining numbers of volunteers and aging of existing volunteers -Declining Spending Power of Patrons -Differing perspectives on event quality

9 MARKETING & MESSAGING -Family Friendly & Safe -International food & local entertainment -Fundraising event for charity -Volunteer driven event -Brand awareness platform for Community Chest

10 MARKETING & MESSAGING Publicity & Marketing Platforms - Radio interviews & articles in print media dailies/weekly and weekend papers - Cape Community Newspapers editorial & Advert Street Posters & Banners - 7 days before Carnival distributed in the City, Northern and Southern Suburbs - Schools displayed in the City, Northern and Southern Suburbs Online PR - Event Listings and press release online

11 THANK YOU Q&A


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