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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 1 © 2010 Cisco and/or its affiliates. All rights reserved. Bandwidth-based SKUs
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Bandwidth-based pricing for public Wi-Fi hotspots in Q3 Ironport Price Book Pricing only for public Wi-Fi hotspots – e.g. Retail, Café, Airports etc. Pricing tiered by venue types as follows: 1.Retail – e.g. Walmart, Best Buy, Costco 2.Café/Restaurants – Starbucks, Dunkin Donuts 3.Others – Hotels, Airports and any other venues. Does not apply to regular enterprise/commercial customers – e.g. Guest Wi-Fi in a corporate HQ Bundle price (with malware scanning) is only 20% more
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 1. What 2. Where 1. How long What service is needed 1. Retail (e.g. Walmart, Target, Argos) 2. Café/Restaurant (e.g. Starbucks, Dunkin Donuts) 3. Others (e.g. Hotels, Airports) What is the venue What is the duration 1. 1 Year 2. 3 Years Note: The currency (USD, EURO, GBP) is based on where the Wi-Fi Hotspot service is located 1. Web filtering only 2. Web security bundle (web filtering + malware scanning)
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Customer signs up for a certain bandwidth commit (e.g. 500 Mbps) Based on the commit and the service required, determine the per Mbps price Calculate total commit price Price is quoted on per-term basis, for 12 or 36 months. No additional calculation needed to adjust for term Use the admin fee to select the billing frequency (upfront, monthly, quarterly, annual) If customer goes over the commit, they pay more Service and support included in cost
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 For corporate Guest Wi-Fi, regular pricing applies. Customer will have to estimate the number of users on the guest network and use per-user SKUs Bandwidth based SKUs apply to public Wi-Fi hotspot pricing because 1.Global policy is applied across all locations 2.There is no granular policy creation ability 3.Limited data retention period (less than ScanSafe standard of 45 days) 4.Aggregate reporting on the online WIRe platform
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 1.Select the correct Wi-Fi SKU 2.Select the billing frequency (via the admin fee) Select admin fee to set billing frequency: GWF= Guest Wi-Fi RWM= Retail Web + Malware Scanning R= Retail, C=Café, O=Others W= Web Filtering M= Malware Scanning 1Y = 1-Year Contract (12 months) 1Y = 1-Year (12 months) 3Y = 3-Year (36 months) WSVC-GWF-RWM-1Y-PR PR = Promotional WSVC-ADMIN U U = Upfront M = Monthly Q = Quarterly A = Annual Admin Fee = $0 always
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Consider a big-box retailer with 200 stores all in US Signs up for 250 Mbps peak bandwidth commit Needs web filtering only 3 Year term SKU: WSVC-GWF-RW-3Y-PR (250Mbps)*($2844/Mbps) = $ Uprfront Billing: WSVC-ADMIN-U
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© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. 1 Smart Net Total.
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