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Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1 Service Provider WiFi Addressing the Mobile Data Challenge.

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Presentation on theme: "Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1 Service Provider WiFi Addressing the Mobile Data Challenge."— Presentation transcript:

1 Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 1 Service Provider WiFi Addressing the Mobile Data Challenge

2 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 System Management Capacity n Self Healing and Optimizing Hotspot CasualPervasive Media Rich Applications Mission Critical Secure and Simplified Access Hot Spot u ?

3 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3

4 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential EB per mo 2.2 EB per mo 1.2 EB per mo 0.6 EB per mo Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010– % CAGR 2010–2015

5 Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 5 Capacity Not Keeping Pace with Data Demand Small Cells Increase Existing Capacity Future networks supporting the mobile Internet will need to integrate smaller cell architectures to scale

6 Cisco Confidential © 2010 Cisco and/or its affiliates. All rights reserved. 6 AZP:Acquisition, Zoning, & Planning Macrocell (3G/4G) Sub-optimal delivery of high BW to POPs High CAPEX/OPEX: $400K Poor Spectral Efficiency 4G collocated 2G sites New Sites: Zoning issues Picocell/WiFi (Metro) Delivers coverage & capacity where its needed (Targeted) Precision delivery of high BW to POPs Min CAPEX/OPEX Good Spectral Efficiency Macro Cellular Blanket Coverage + Reliable Spectrum Voice & Limited-Capacity Data Metro WiFi Targeted Coverage High-Capacity Data POP density is never uniform over the Area-of-Interest Site selection process always targets optimal AZP 2G/3G site network design based on uniform CINR to maintain 10e-3 BER coverage for low BW voice calls.

7 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Targeted High Value Locations Where People Gather Mix of Indoor and Outdoor Deployments Enterprise Managed Services with public SSID Hospitality, MDU and Student Housing

8 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 SEAMLESS Simplifies network discovery and selection for seamless cellular data offload SECURE Extends existing SIM-based authentication techniques over encrypted Wi-Fi RELIABLE Carrier-class solution PROFITAB LE Enables location- based and value- added services 802.1x, EAP-SIM Auto SIM credentials Encrypted Wi-Fi Link i u 2 34 Mobile concierge service Mobile Service Advertisement Protocol (MSAP)

9 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 Why is the market transitioning to WiFi? Increased demand and improved customer experience Over 80% of all mobile internet and video usage in the US takes place in a fixed location Many smartphone applications are nomadic, not mobile, allowing WiFi to provide the necessary access Almost half of all smartphone and tablet device traffic is already connected via WiFi US households are moving aggressively towards broadband untethering; by 2015 nearly a quarter of broadband households will purchase a mobile/cellular element The number of WiFi connected portable devices will double between 2010 and 2015 Technology improvements are delivering a more cellular-like experience, which will accelerate WiFi use By 2014 US public WiFi hotspot usage will have grown 200% Percent of US Mobile Internet and Video Usage Taking Place by Location, 2011 Source: Cisco IBSG Connected Life Market Watch, 2009, 2011 Base: US Mobile Internet Users 86% 80% Source: Instat, 2010

10 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 link.cisco.com/ecm/view/object Id/090dcae1814a5ed5/version Label/CURRENT link.cisco.com/ecm/view/object Id/090dcae1814a5ed5/version Label/CURRENT The use of small cells, including femtocells and carrier Wi-Fi solutions, directly reduces the need for busy hour capacity in the macro network, and as a result they directly reduce the carriers CapEx and OpEx requirements for that network.

11 © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 The Smartphone and Tablet revolution continues The number of WiFi connected portable devices will double between 2010 and 2015 to more than 2 billion devices worldwide Almost half of all smartphone and tablet device traffic is already connected via WiFi Compelling video and social networking apps are clogging mobile networks Global mobile data traffic will increase 26x from 2010 to 2015 Users expectations have morphed from nice to have must have, anywhere, anytime Many smartphone applications are nomadic, not mobile, allowing WiFi to provide the necessary access By 2014 US public WiFi hotspot usage will have grown 200% Technology improvements are delivering a more cellular-like experience, which will accelerate WiFi use Clean Air Next Generation Hotspot WiFi does not replace but rather compliments Cellular Macro Cellular networks are designed for coverage not capacity WiFi (Small Cell) can increase capacity and fill coverage holes for Mobile Operators. WiFi can provide a mobile experience for non-Mobile Operators


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