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MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect.

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Presentation on theme: "MTV AND Product Placement Heeryung & Winston. Objectives How has product placement in media such as music video and TV shows in channels like MTV affect."— Presentation transcript:

1 MTV AND Product Placement Heeryung & Winston

2 Objectives How has product placement in media such as music video and TV shows in channels like MTV affect our personal value on the products being advertised? What techniques, i.e. language does MTV use in order to manipulate viewers? What techniques, i.e. language do companies and artists use in music videos in order to manipulate viewers?

3 What is MTV?

4 What is Product Placement?

5 Activity: Can you identify what products are being advertised in these video clips? Television shows

6 The Hills Video

7

8

9 Music Videos Activity: Can you identify what products are being advertised in these video clips?

10 Music Video

11 How does TV shows in MTV manipulate us?

12 How do companies use music videos created by artists to help sell their to us (viewers)?

13 Language used by MTV

14 Language used in articles talking about changes and effects in product placement lately. Please refer to handout

15 Language used in articles suggesting better ways to have product placement in music videos. Please refer to handout

16 Conclusion

17 Citations Cradon, Elizabeth. Is product placement going too far? Gair Rhydd Cardiffs Student Weekly. ND. 13. Apr http://www.gairrhydd.com/comment/opinion/946/is- product-placement-going- to-far Cruz, Taio. Higher YouTube. 19 Nov Apr http://www.youtube.com/watch?v=KRBS5WZMdik Fitzgerald, Giles. "A TIME AND A PLACEMENT." Music Week (2011): 18. MAS Ultra - School Edition. EBSCO. Web. 13 Apr Lady Gaga. Bad Romance. YouTube. 23 Nov Apr http://www.youtube.com/watch?v=qrO4YZeyl0I

18 Lopez, Jnnifer. On the Floor. YouTube. 3 Mar Apr http://www.youtube.com/watch?v=t4H_Zoh7G5A Magee, Kate. Feature: Product Placement-A Place For PR?. PRWeek. 7 Apr Apr http://www.prweek.com/uk/news/features/ / Feature-Product-placement---place-PR/ McClellan, Steve. The Hills Is Alive: MTV research links cross-platform marketing to brand affinity among Web users. Adweek. 5 May Apr http://www.adweek.com/aw/content_display/news/a gency/e3i26f1bfd408799a204314aa22cf15c8a5 Patterson, Joseph. Love it or hate it, product placement is here to stay!. MTV. 24 Mar Apr http://www.mtv.co.uk/music/urban/ love-it-or-hate-it-product-placement-is-here-to-stay

19 Regis, Sian-Pierre. What if Product Placement In Music Videos Went Toward A Good Cause?. MTV Act Blog. DN. 14. Apr http://act.mtv.com/posts/what-if- product-placement-in-music-videos-went-towards-a- good-cause/ Spears, Britney. Hold It Against Me. YouTube. 17 Feb Apr http://www.youtube.com/watch?v=-Edv8Onsrgg


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