1. Pay OTT TV

2. TITLE GOES HERE Agenda Tvinci Overview Operators in the OTT Space
Who is Tvinci and what is the Tvinci pay OTT TV platform?
Customers and partners
Orange case study & Hbbtv case study (powered by Tvinci)
Operators in the OTT Space
OTT vs. IPTV
Projections for the growth of OTT TV
Prominent case studies
Tvinci & telco / pay TV operators
How does Tvinci power OTT TV for tier 1 operators?
Tvinci’s joint solution with System Integrators Ericsson and HP
Additional Information
Details on the modules and services provided by each party in Tvinci’s joint solution with Ericsson/HP
Additional Tvinci case studies

3. 3
Tvinci Overview

4. Who is Tvinci?
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Provider of Over-the-Top TV technology that is used by media companies and operators for offering end-users premium content on multiple connected devices

5. experience across connected devices
What is the Tvinci Pay OTT TV Platform?
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A centralized platform for management of content, business rights and user
experience across connected devices
Enabler for the creation of a consistent, personalized viewing experience for
end users using the OTT TV service across devices

6. Tvinci MediaHub™ - management of content, business rules and OTT users
Main Functional units (Tvinci Platform)
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Tvinci MediaHub™ - management of content, business rules and OTT users
Tvinci MediaStore™ - management of user experience across devices
User interface - on multiple connected devices (Tvinci / 3rd party)

7. Solution Overview – workflow of the core OTT platform
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8. Among our Customers Among our Partners TITLE GOES HERE
Experience to date - Customers & Partners
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Among our Customers
Among our Partners

9. Orange VOD TITLE GOES HERE Reference - Orange PC / Mac portal
Offers TV shows and full features from
Hollywood and local market
Integrations: billing, pricing, packaging,
CMS, ads server, user DB
Tvinci utilized services of System Integrator
Technology partner to Orange transformation
into a multi-device content provider
Long term relationship
Stage 1: Paid VOD Portal (Oct ’08)
Stage 2: SDK for show mini-sites (Jun ‘09)
Stage 3: Multi-device support
PC / Mac portal

10. Hbbtv for Spanish operator
Reference - Hbbtv
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Hbbtv for Spanish operator
An initiative by a large European Telco, owner of various TV transmission networks
Concept: white label cross device OTT service for country’s largest broadcast channels
Initially deployed on Hbbtv (STB & connected TV), PC web portal and iPhone
Ingestion, workflow mgmt and integration by HP;
Enables fast time-to-market addition of
channels (sub account per broadcaster)
Phase 1: Catchup TV, VOD (deployed)
Phase 2: nPVR, Live/Linear OTT
Hbbtv (STB / Connected TV)

11. Novebox (@ MSN) TITLE GOES HERE Reference – Novebox
Initiative for largest Latin paid video portal
in the world
Concept: “The Hulu of Latin content”
Integrations: MSN Video CMS, ads server
Long term relationships
Stage 1: PC portal, available in MSN territories
in the Americas incl. USA (Aug 2010)
Stage 2: Telemundo exclusive online premiere
(pre-TV broadcast launch, Sep 2010)
Stage 3: Additional devices

12. Ximon (Netherlands) TITLE GOES HERE Reference - Ximon
Paid service offering a variety of new and all-time-favourite Dutch films and TV shows
Segmentation of users via package and subscription offerings
Exemplifies localization for local market:
- Popular payment methods (IDEAL, Paypal, credit, direct debit)
- Integration with local social network (Hyves)
By the end of 2011:
expansion to Mobile and Connected TV
addition of 1500 hours of content

13. Designed to fit the needs of pay-TV & multi-play operators
The Tvinci advantage
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Designed to fit the needs of pay-TV & multi-play operators
Modular and integrates with existing systems (billing, CRM etc)
Installed on operator's premises when required (or provided as cloud based solution)
High degree of customization enabled
Compatible with multiple types of STBs, consumer devices and standards 
Widest variety of monetization options
Unmatched flexibility out-of-the-box
Any type of subscription, packages, Pay-Per-View, targeted video ads, coupons, discounts, sponsorships, gifts and more
Premium content to any screen
Takes service providers to all of the leading devices, simultaneously, with multi-DRM support
Unique Device & Domain management tools – flexible & effective household/user/device rules
Only two-fold solution in the market
Combining Tvinci's MediaHub™ and MediaStore™, thereby enabling both the central management and UI control on multiple devices
Proven ability to seamlessly create new, fully integrated Storefronts on multiple devices
Focuses on the user experience and the way to enhance total engagement

14. Operators in the OTT Space14
Operators in the OTT Space

15. OTT: Much more than “IPTV on the open internet”
Intro to OTT TV
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OTT: Much more than “IPTV on the open internet”
OTT vs IPTV
Openness vs. Closed Garden
Agility based on the power of Internet invention vs. a "set menu" system
OTT Combines vertical with horizontal/retail devices (frontend services, players, DRM)
OTT calls for a system that handles adaptive bitrate, multiple profiles (encoding & encryption)
OTT utilizes internet based services: recommendation engines, billing gateways, social networks, metadata enrichment
Projections for OTT growth
“OTT viewers will outnumber IPTV viewers by 2013” (Informa)
OTT Video Services Exceeding US$20 Billion In (MRG Report 2010)
Tvinci is covered in this report -
“Over-the-top TV will grow nearly six-fold in the next five years” (TDG)
Broadband-Enabled TV: Rise of the OTT Provider
Approximately 25% of North American Home Video Rentals To Go Over-the-Top Video by 2014   (The Diffusion Group report)

16. OTT Case Studies World leading OTT services
Intro to OTT TV
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OTT Case Studies
World leading OTT services
Netflix – has become the world’s largest pay TV operator in terms of subscribers based on OTT streaming , $1.7B in revenues
Hulu – around $250 M in revenues in 2010 from ads supported and paid content, validated approx. $2B
Prominent OTT initiatives by operators
Viasat – the world’s first operator to launch a real OTT operation, already profitable , offers linear channels & VOD
Cabelvision - iPad app with 300 live channels, 2000 VOD titles (launched April)

17. Why do operators enter the OTT TV space?
Operators in the OTT space
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Why do operators enter the OTT TV space?
Pay-TV providers
Fight “cord cutting” by expanding their existing TV offering (cable / satellite / IPTV powered) to multiple devices
Launch a “TV Everywhere” service to protect their assets
Telcos / ISPs
Create a brand new TV platform (based on OTT) – new revenue source
VAS that leverages on existing customer base (increasing ARPU, reducing churn rate)
Telecommunication infrastructure companies
Ideally positioned to bundle services and create a compelling price point for broadcasters (CDN, DRM, IT, OSS/BSS and more)

18. telco / pay TV operators18
Tvinci &
telco / pay TV operators

19. How does Tvinci power OTT TV for tier 1 operators?
Tvinci’s deployments for large operators
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How does Tvinci power OTT TV for tier 1 operators?
Tvinci: provides Video Asset Management system & Storefront Management System for OTT TV
For media companies / broadcasters: Tvinci provides end-to-end turnkey solution (e.g. MSN, MTV)
For Telco / mobile / pay TV operators: Tvinci provides a solution that integrates with operator’s existing environment (e.g. Orange)
When integrating its solution for operators Tvinci often partners with system integrators with extensive local presence.
This type of solution is offered with several system integrators, most prominent ones are international System integrators Ericsson and HP, with which Tvinci has a joint solution in place.
The following slides provide a high level overview of this type of joint solution:
the role each party takes
main modules it provides.

20. Customer Suggested model of work with large operators TITLE GOES HERE
High level overview of the suggested solution
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Suggested model of work with large operators
Customer

21. Tvinci Ltd. 52nd A Ha'Masger St., Tel Aviv, 61574 Israel
US: IL:

22. Additional Information22
Additional Information