1. Spanish Television: An approach to its structure and programming tendencies. (2003/2004) PhD course: Comparative Television Studies. Roberto Suárez Candel Universitat Pompeu Fabra Barcelona, Spain.

2. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 1.- Structure of the television market. 2.- Key facts of the last year. 3.- Programming tendencies / genres. 4.- Some examples. Comparative Television Studies -- Spain --

3. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 1.- Structure of the market. Terrestrial / cable broadcasting are defined by law as public services. Terrestrial broadcasting can be managed by a Public Television or private/commercial companies. Cable broadcasting is offered in 43 regions | 2 licences per region: Old public Telecomm (Telefónica) / beauty contest. Satellital broadcasting is considered a commercial service. Comparative Television Studies -- Spain --

4. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 1.- Structure of the market. Terrestrial Broadcasting is divided in 3 scopes: a.National b.Autonomic c.Local Ownership Restrictions. 49% 100% No participation in a lower scope. Limitations to Autonomic/local sindication. Comparative Television Studies -- Spain --

5. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 1.- Structure of the market. Terrestrial Broadcasting | National Scope http://www.rtve.es Public Operator: RTVE Free commercial operators: http://www.telecinco.es http://www.antena3tv.com Pay commercial operator: http://www.plu.es Comparative Television Studies -- Spain --

6. Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 1.- Structure of the market. Terrestrial Broadcasting | Autonomic Scope Public Operators

7. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 1.- Structure of the market. Terrestrial Broadcasting | Local Scope Important increase of the number of operators: (1999) 741 (2002) 897 21% Important process of association (Networks). New legislation is needed | National vs Autonomic Adm. Impact of the digitalisation.

8. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 1.- Structure of the market. Satellital Broadcasting Free Operators: Pay Operators (digital): (2003)

9. 1.- Structure of the market. Audience evolution | National terrestrial channels. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain.

10. + 64: 316 min. 1 min. 45-64: 260 min. 4 min. 13-24: 149 min. 8 min. 1.- Structure of the market. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 25-44: 197 min. 4 min. Age groups consumption variation Daily audience evolution.

11. 2.- Key factors (2003) Public Operator (RTVE) reachs a debt of 6 billion. (Funding system: public budget + adv.) Commercial Operators denounce lack of competition. Advertising funding has reached a high saturation level. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. Need of a National Regulatory Authority for Audiovisual | Review of Legislation.

12. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 2.- Key factors (2003) Digital Television: Descoordination. Terrestrial: Suffers a setback. Breakdown of the first pay operator (Quiero Tv). Free national operators are forced to migrate (2002). Lack of receivers and contents with real added value in the market. Extra operation costs. Satellital: 2 pay operators merged to overcome dissapointing economic & subscribing situation. It supposes: Renegotiation of cinema/sports rights. Reduction of channels and indep. producers. Power concentration.

13. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. How do the market structure and the key factors affect the programming and production strategies?

14. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. The season 2003 / 2004 has been characterized by: Conservative programming strategies. Little innovation in the field of content / formats. Search of maximum profitability. Operators have homogenized their offer. Significative drop of the quality and taste. 3.- Programming tendencies / genres.

15. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 3.- Programming tendencies / genres. SERIES National fiction series get the best audience results. (killer content / branding) Family plots are the most successful. Professional storylines lose ground. Operators want quick results. High removing rates.

16. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 3.- Programming tendencies / genres. NEWS 3 main events: Prestige | Irak | Elections Political / Government pressure / manipulation is denounced. Spectacularization of contents. Branding / self promotion.

17. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 3.- Programming tendencies / genres. NEWS

18. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 3.- Programming tendencies / genres. MAGAZINES Cheap production and wide grid coberture = profitability. Content diversity: news, health, etc. Branding: reference to other contents. Increase of reality genre – docu-shows. Promotion of freak star-system | low taste. Love affairs – pink journalism.

19. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 3.- Programming tendencies / genres. MAGAZINES % of time dedicated to docu-shows in the morning / afternoon magazines.

20. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 3.- Programming tendencies / genres. REALITIES Pre-eminence of docu-show genre. The audience has decreased in second editions. New rules, incentives and audience- participation strategies are introduced. Low / freak star-system as participants. Used as killer content. Dissemination in the grid.

21. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 3.- Programming tendencies / genres. REALITIES Dissemination of Brig Brother in Telecinco.

22. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 3.- Programming tendencies / genres. KIDS NEWS MAGAZINE KILLER CONTENT NEWS MAGAZINE KILLER CONTENT NEWS LATE NIGHT SHOWS KILLER CONTENT PRIME TIME 20:30 - 00:00 14:30 – 15:30 10:00 – 13:30 09:00 – 10:00 07:00 – 09:00 13:30 – 14:30 16:00 – 20:00

23. Comparative Television Studies -- Spain -- Roberto Suárez Candel | Universitat Pompeu Fabra Barcelona, Spain. 4.- Some examples: Video

24. Comparative Television Studies -- Spain -- Roberto Suárez Candel Universitat Pompeu Fabra Barcelona, Spain. Thank you very much for your attention!! roberto.suarez@upf.edu www.robertosuarez.es