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The Loyalty Program Concept & Content Vinayak Sanjay Urs EVEN MORE…GAME FOR LIFE! Indian Premier LeagueChampions Leaguehttp://www.royalchallengers.com.

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Presentation on theme: "The Loyalty Program Concept & Content Vinayak Sanjay Urs EVEN MORE…GAME FOR LIFE! Indian Premier LeagueChampions Leaguehttp://www.royalchallengers.com."— Presentation transcript:

1 The Loyalty Program Concept & Content Vinayak Sanjay Urs EVEN MORE…GAME FOR LIFE! Indian Premier LeagueChampions Leaguehttp://www.royalchallengers.com

2 Welcome to the new world of Royal Challengers King Club - RCKC IPL & CL promises to be the most exciting cricket events growing by leaps & bounds, year on year, bringing popularity, joy & cheer to all the RCB fans. RCB introduces RC-King Club membership for its fans with lots of exciting activities, awards, rewards & goodies. RCB is all set to be the most fan caring & the largest sports fan club in the world. Royal Challengers Bangalore Indian Premier League & Champions League Indian Premier League Champions Leaguehttp://www.royalchallengers.com

3 Royal Challengers King Club Whats in store for a fan? Indian Premier League Champions Leaguehttp://www.royalchallengers.com

4 RCKC Loyalty Program Membership Schemes Activities Loyalty Rewards Hospitality Awards Agenda Indian Premier League Champions Leaguehttp://www.royalchallengers.com

5 RCKC is focused on fan engagement internationally by acquiring, involving, retaining and rewarding fans across the globe. RCKC loyalty program will offer its members exclusive offers during all the tournaments. RCKC will involve all its members in various activities specially designed & conducted for RCB fans. RCKC will award points for purchasing through authorized partner merchandising channels that are redeemable for exclusive member offers. RCKC will offer limited hospitality packages for fans during the tournaments, which would include air travel, airport transfers, accommodation and match tickets at competitive rates. RCKC Loyalty Program Indian Premier League Champions Leaguehttp://www.royalchallengers.com

6 RCKC memberships will be available in various packages as mentioned below: (example pricing) RCKC Standard – Rs.1000 RCKC Premium – Rs RCKC Executive – Rs.5000 RCKC Red n Gold – Rs RCKC Membership Indian Premier League Champions League

7 Joining benefits for fans under RCKC Standard member category… On enrollment welcome kit includes a Royal Challengers Bangalore, my first love sticker, RCB wristband, Tattoo and a photo id loyalty card. One free ticket of Rs.220 or equivalent for the first match of joining season only Stadium tours, Photo-ops with players etc., Entitlement to discounted booking rights for season tickets Fan of the season award for Standard Category Selected invites to various contests & events of RCB. Priority booking for semifinals and finals, should the RCB progress to those stages. Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC Standard – Offerings

8 Joining benefits for fans under RCKC Executive member category… On enrollment welcome kit includes a Royal Challengers Bangalore my first love sticker, RCB wristband, Tattoo, cricket miniature bat / Stadium flag, Glow Badge and a photo id loyalty card. One free ticket of Rs.550 or equivalent for the first match of joining season only Stadium tours, Photo-ops with players Entitlement to discounted booking rights for season tickets Fan of the season award for Executive Category Selected invites to various contests & events of RCB Priority booking for semifinals and finals, should the RCB progress to those stages. Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC Executive – Offerings

9 Joining benefits for fans under RCKC Premium member category… On enrollment welcome kit includes a Royal Challengers Bangalore my first love sticker, RCB Wristband, Tattoo, Bandana, Cricket miniature bat / Stadium flag & Glow Badge, RCB fan jersey (members name printed) and a photo id loyalty card. One free ticket of Rs.1500 or equivalent for the first match of joining season only Stadium tours, Photo-ops with players etc., Entitlement to discounted booking rights for season tickets Fan of the season award for Premium Category Selected invites to various contests & events of RCB Priority booking for semifinals and finals, should the RCB progress to those stages. Exclusive invitation to meet the Players at the start of the season Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC Premium – Offerings

10 Joining benefits for fans under RCKC Red n Gold member category… On enrollment welcome kit includes a Royal Challengers Bangalore my first love sticker, RCB wristband, tattoo, Bandana, cricket miniature bat, Stadium flag, Glow Badge, RCB team jersey (members name printed) and a photo id loyalty card. One free ticket of Rs.3000 or equivalent for the first match of joining season only Stadium tours, Photo-ops with players etc., Entitlement to discounted booking rights for season tickets Fan of the season award for Red n Gold Category Selected invites to various contests & events of RCB Priority booking for semifinals and finals, should the RCB progress to those stages. Exclusive invitation to meet the Players at the start of the season Exclusive invite to the auction of collectible memorabilia at the end of the season. Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC Red n Gold – Offerings

11 Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC will conduct innovative activities for its members… RCKC Activities Online contests Best blogger Member Get Member Chief fanatic fans Mighty 14 Fantasy game : 4 aces Predict man of the match, series & score, much more… Offline contests Cricket match for fans RCB Anthem Phantom contest 12 th man contest Power of RED contest- Seasons highest Sixes prediction contest Design a dugout contest Photo contest in the stadium – for members only

12 Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC will conduct innovative activities for its members… RCKC Activities Online contest Fantasy game : 4 aces Best Batsman, Bowler, Wicket Keeper, All Rounder Each player in the team will assigned into one of the category mentioned above. From the full team of RCB, the fans can chose one player from each category before the match starts. The runs, wickets, catches will be assigned with points and the same points will get accumulated into fans account and reflected on the fans profile page. At the end of the season 4 fans with highest points gets rewarded as champion of 4 aces contest.

13 Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC will conduct innovative activities for its members… RCKC Activities Online contest Predict n Win - man of the match & scores All fans will be able to predict man of the match & scores for all the round robin matches of RCB online during the tournament. Entry for predictions for MOM and Scores will be closed 30 minutes before the start of the match. All right predictions will carry points which will be the reflected on fans profile page. Every wrong prediction can attract negative points (can be discussed) which would make the competition more thrilling and open up the opportunity for late starters too.

14 Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC will conduct innovative activities for its members… RCKC Activities Offline contest RCB Anthem Phantom Before the start of every season of IPL and CLT20, fans can submit their RCB anthem for the upcoming season. The best anthem will be selected by a panel of judges nominated by the RCB management. The best anthem writer will be awarded the RCB Anthem Phantom award. 12 th Man contest A contest for fans which enables the winner to join the RCB Skipper during the toss in all home matches (contest yet to be conceptualized). Power of Red contest Predict the player of RCB who will score the highest 6s for the season (can be an online contest too).

15 Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC will conduct innovative activities for its members… RCKC Activities Offline contest Design a dugout All fans with creative skills can design and submit innovative dugouts and the best looking dugout will be rewarded. Photo Contest The photo contest will be for all the registered fans during RCB matches. The fans can submit their photographs taken in the stadium during the match and submit the same within 24 hours from the close of the match. The best photos will be judged based on the costume, face paint, slogans etc.,. Each RCB match will have a winner, be it home or away match.

16 Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC will honor its member fans in all categories for involvement and contribution to the club… Loyalty rewards will be credited to fans membership account based on the fans transactions in terms of participation & transaction as listed below: Online participation (contests) Offline participation (contest) Tickets purchase (match tickets for the season) Merchandising Online (Purchase of RCB Merchandise on Partner stores (Reebok, Indigo Nation, Kingfisher Airlines etc.,) Special notable contributions, if any RCKC Loyalty Rewards

17 Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC will offer its member fans in all categories an opportunity to watch the RCB playing matches away from their hometowns … The hospitality packages will be available with different categories of hotels with an option to fly on economy or business class on Kingfisher airlines : Air travel – Kingfisher Airlines – Economy / Business class Hotel – 2/3/4/5 star hotels – Choice of member Airport transfers Match tickets – Choice of the member fan (subject to availability) or can be bundled with the package Package starts from the member fan home city airport and package ends on arrival back to the home city Special group packages can be arranged for corporates and large fan groups with prior information. RCKC Hospitality

18 Indian Premier League Champions Leaguehttp://www.royalchallengers.com RCKC proudly announces the launch of rewards & recognition program for all its member fans after every T20 cricket season… The fan awards will be given away in a specially convened RCB fan award ceremony to the fans who have excelled in their involvement, creativity, contribution and participation during the particular season. Fan of the season - All categories Luckiest fan of the season – All categories (Lucky dip) Elite RCB fan of the year (for over all participation) Awards for winners of all other online & offline contests during the season. Special contribution & recognition awards for selected fan members for organizing & hosting activities such as Offline meetups, Go Green, Design & Engagement, Player Motivation, Social media & Mobile applications, Loyalty program etc., RCKC Fan Awards

19 The perfect club for kids, students, family & friends With its variety of members, RCB is the ideal place to network & entertain yourselves. RCB, as always brings to you an healthy sporting atmosphere, always interesting, matches often tense and exciting, and is the perfect place to bring your family & friends and enjoy the twenty20 cricket. IN RCB, WE TRUST! Indian Premier League Champions Leaguehttp://www.royalchallengers.com Royal Challengers King Club


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