1. Agility Platform Overview
Enterprise Grade Cloud Management Platform
For Global 2000 Clients

2. EMC’s relationship with ServiceMesh
ServiceMesh is an EMC Select Partner
Full quota credit and 50% commission for ServiceMesh Agility Platform sales
ServiceMesh fast-tracked into EMC Select to address market demand for an enterprise cloud management platform
Strong advocacy from EMC Consulting
Tom Roloff and Ted Newman
Proven success story
EMC brought ServiceMesh in to revive the Visa Vblock engagement, resulting in $48M order saved by ServiceMesh Agility Platform
Agility Platform is certified as VCE Vblock Ready™

3. What can ServiceMesh do for EMC sales?
Drives significant new revenue
$500k to $10M+ per ServiceMesh Agility Platform implementation
Significant follow-on revenue, even for small initial deals
Help you sell more infrastructure and storage
Agility Platform is proven to accelerate growth of cloud footprint, requiring purchase of additional infrastructure and storage
Help you win against BMC, IBM, and many other enterprise cloud management and DevOps offerings
Agility Platform is a strategic differentiator to enable new IT-as-a-Service models within large enterprise
Agility Platform has a proven record of rapid Proof of Value (POV), rapid time-to-value, and unique value that VMware can not match

4. ServiceMesh Agility Platform
A single, consolidated platform to enable on-demand, self-service IT operating models for Global 2000 enterprises
Who is ServiceMesh?
We’ve been in the EMC Select program only recently, but as a company have been around since 2008
We sell a Cloud Management Platform called the Agility Platform… and we sell it to very large Global Enterprises like UBS, Pfizer, Visa, and others
The Agility Platform is a Cloud Management Platform… and its used to deploy and manage enterprise-grade platforms and applications portfolios into hybrid clouds.
Our customers use the Agility Platform to govern and deliver of entire IT service portfolios that are cloud-based (combos of infra, platforms, apps)…. and its done in an on-demand and self-service manner directly to the end users that need them. (not IT ops, but Business Unit dev teams)
These customers are doing this to implement a new IT operating model… and provide them with significant agility and cost saving benefits relative to the way their IT organization operated in the past. And our Agility Platform is a key enabler in doing this.
One of the keys to really extending those self-service capabilities to end users…. And one of the things thats unique about the Agility Platform, is that we’ve taken a very application-centric approach to cloud governance….. What I mean by that…is that we provide an extensible policy framework that’s very powerful, and allows you to create an unlimited number of custom policies based on operational parameters, security parameters, compliance parameters, lifecycle events, and other things that you specify. And by using these high level policies…. You can automate and govern IT resource consumption across large enterprises from a single control point ….. and simplify operational complexity by managing all of this across different hybrid clouds.
If you look at the graphic here……The Agility Platform itself is one, integrated product. And it consists of five product modules, and they’re all organized along the lifecycle of a cloud workload:
Planner is used for scoring and evaluating different workloads to determine their suitability to migrate to the cloud.
Designer is a graphical workbench to assemble cloud portable stacks, templates, and complex application topologies for deployment across diverse hybrid clouds.
Store is our self-service portal for provisioning IT resource portfolios.
Release Manager is an easy to use visual dashboard to promote software builds and deployment environments across SDLC stages.
Operations is a consolidated runtime management console where you aggregate performance monitoring and IT resource consumption information across instances and clouds under management.
All of this sits on top of a core platform…for governance, security, and lifecycle management. Agility ties these modules together into continuous lifecycle…. So you can have seamless promotion of workloads from one module to the next.
Agility also give you the ability to deploy workloads portably across different clouds. We support currently 16 different private and public clouds. And we’ve also got a very comprehensive API and adaptors to tie directly into an organization’s existing SDLC toolchain and existing IT operations tools.

5. Journey to IT-as-a-Service
Optimize variable-to-fixed costs by project
Redundant service options with low switching costs
Fully transparent and auditable service usage
Compressed SDLC and tool chain automation
Self-service access and on-demand provisioning
NOTES: Allow me to briefly describe where ServiceMesh customers are going with this…
Essentially, These customers are going to implement a new cloud IT operating model that provide them with significant agility and cost saving benefits relative to the way their IT organization operated in the past.
A lot of people talk IT Transformation…. but what they’re talking about is their latest IT infrastructure technology that they’re selling.
That’s not what we mean when we talk Cloud IT Transformation. To us, what it means is
Publishing portfolios of self-service, cloud-based IT resources across an entire enterprise…… with complete governance control….. and available on-demand without manual actions and/or approvals required by IT
These service portfolios can be very broad and deep. They consist of complete enterprise development platforms… like WebSphere, Weblogic, .NET…even SAP. They can include fairly specialized topologies Hadoop clusters, and they can include a wide array of different multi-tier business applications as well.
These workloads, regardless of the complexity, can be deployed across an organization’s preferred private, public and hybrid clouds. So you can provide vendor contestability…. And use higher level policies to optimize deployment decisions.
This sort of enterprise transformation is something that happens incrementally… in some case by standardizing on cloud services starting at the infrastructure level and building your way up to higher value platforms and apps.
Sometimes its by looking at existing application portfolios and analyzing which ones should be prioritized for migration from a data center to the cloud..
Other times its by focusing on speeding up the SDLC end-to-end, and taking on initiatives like DevOps.
Enterprise are attacking this from different entry points. So there are several ways to get started on this journey…. And there are several milestone you pass along the way (as shown on this slide).
We’ve actually been working on these challenges since early 2008 with other enterprises, and have helped several progress pretty far along this spectrum...  
===========================
Transparent linkage of demand, capacity, and costs
Launch initial private cloud
Broadly adopt utility cost model with chargeback
Improve asset utilization and ROI
IaaS and PaaS standardization
Policy-driven
cloud governance
Defer data center build outs
Virtualize
Private Cloud
Hybrid Clouds
IT-as-a-Service

6. ServiceMesh Customer: Commonwealth Bank of Australia (CBA)
“We’ve gone from spending 50% of our operating budget on infrastructure to just 26%. A nearly 75% investment in apps and information rather than infrastructure – that’s huge.” (Wall Street Journal, June 27, 2012)
Michael Harte, CIO of CBA
I’ve talked at a high level about the benefits of a Cloud Operating Model.
Let’s look at how a customer describes it….
<READ>

7. ServiceMesh Customer: Commonwealth Bank of Australia (CBA)
“We’ve gone from spending 50% of our operating budget on infrastructure to just 26%. A nearly 75% investment in apps and information rather than infrastructure – that’s huge.” (Wall Street Journal, June 27, 2012)
Michael Harte, CIO of CBA
I’ve talked at a high level about the benefits of a Cloud Operating Model.
Let’s look at how a customer describes it….
<READ>
Total IT Budget
Increase Innovation
More budget allocated to innovation. App update/deployment pace up almost 3x, from 1,200 to 3,000 changes a month.
Lowered Costs for “Keeping Lights On”
Cut IT operations costs by $100 million a year.
Innovation
Operations

8. Applications and Platforms Drive Business Value… not Infrastructure
This leads me into one of the key take-aways I’d like to give you….
“Applications and platform drive value to the business… not infrastructure”
This is critical to keep in mind when talking about Cloud Management Solutions, because the vast majority of them take an infrastructure centric, bottoms up approach to cloud workload orchestration.
Unfortunately, this approach is unsuitable to get you to a cloud-based IT operating model. You won’t get near the full value of the cloud, instead you’ll get another tactical automation tool within IT ops.
And this could just result in a dead end and will need to be "ripped and replaced" in the future.

9. Other ServiceMesh Customer Results…
From 76 days to 24 hours to provision custom 3-tier Java development platform.
From 84 days to 30 minutes to provision self-service SAP platforms and modules.
From 128 days to 24 hours to provision custom WebLogic development platforms.
This is one common entry point…. App dev platforms
What’s in common here:
1--Quantum leaps in time-to-market improvement. These are all like 99% shorter. That makes a real impact
Vastly improve the productivity of your dev resources
Significantly improve your overall cycle times and project time-to-market
2--These are all complete platforms. Developer isn’t asked to configure application components. SOE is already installed. Network and storage is configured. It just works.
This is what developers want. They don’t want bare VMs they have to configure and then manually load a database or app server. They want to get productive right away.
“My vision for this organization is to enable us to compete for any business we want against any competitor, and give them all the tools necessary for them to win that business. And that’s what we’re doing.”
–Vice President, Global Financial Services Company

10. Enterprise workloads are complex…Agility Platform is designed handle it
Custom WebSphere platform… 15 VMs, auto-scales, 45 min to deploy.
Self-service portal
One-click
Start using it
Regarding Agility Platform workloads…. the more complex the platform the better…
Our strengths really shine the more complex the workload. Here’s an example
<SLIDE>
This is also true as it relates to business applications. We’ve deployed many business critical apps

11. Agility Platform’s Blueprint Designer for cloud portable applications and platforms
Web Servers
App Servers
Database Servers
Load Balancer
Firewall
Master
Slave
Blueprint
Web Servers
App Servers
Database Servers
Load Balancer
Firewall
1. Blueprints provide an application abstraction that can be deployed to any cloud.
 Agility Platform’s Blueprint Designer
Help organizations accelerate the standardization of platforms and apps across the enterprise.
Again… easy to design very sophisticated applications and platforms….
Publish them as part of their IT service portfolio
Our approach… create blueprints that are truly abstract and cloud portable, such that one Blueprint Design can be deploy to many different clouds
Make it easier to use these Blueprints across hybrid cloud models
It also ties in very nicely for use in DevOps….where you can customize the implementation of a Blueprint for different stages of the SDLC, like Dev, QA, Staging, etc…. using our policy controls
2. Policies govern and optimize deployments based on cost, capacity, and other requirements.
3. Users can override default policy decisions for further “what if” analysis based on real-time cost and resource availability.
4. Applications are automatically deployed and orchestrated for the selected cloud

12. Cloud Governance Needs to be Application-centric and Extensible
The way you do Cloud Governance matters.
A lot of vendors now talk about governance policies. But there are some very important differences in how you provide cloud governance policies…. And people are starting to realize the differences
Need to take an application-centric approach…

13. Policy-driven governance is an enterprise requirement
Without Policies:
With Policy-Driven Governance and Orchestration
Approval Delays
No Audit Trail
Wrong Environment
Unsecured Data
Wrong Permissions
Governance and Lifecycle Management
Policies optimize placement of workloads
Policies control access to self-service resources
Generally speaking, I think we’ve turned a corner in the cloud market. People now realize the importance of cloud governance.
What you want is a single consolidated “control plane” for governance…not isolated islands of governance.
So how do you do this?....

14. Applications & Platforms
Single consolidated control point for governance, orchestration, and delivery
Workload placement policies
Regulatory compliance policies
SLA policies including autoscaling
Security zones policies for each SDLC stage
Lifecycle event policies for each SDLC stage
Access control and entitlement policies
Orchestration policies for SOE compliance
Configuration management policies
Storage tier policies
Backup and failover policies
VM quotas and scheduling
Metering/charge back policies
Much more…
Roles
Rights & Permissions
Projects
Orgs
Policy
Applications & Platforms OS
Agents/Utilities
Middleware
App Config.
Data
Code
Dev Policies Ops Policies
NOTES: Using Common Application Platforms successfully within a large enterprise really requires fine-grain governance, security, and orchestration controls…. which necessary due to the complexity across today’s business applications, regulatory constraints and different deployment environments.
This chart shows some, just a handful, of the policies and governance controls that are available to you, and can be embedded within a Common Application Platform, when you use the Agility Platform.
Agility Platform really represents this “control plane” to create and enforce these policies and codify the business/IT context to govern their use appropriately. You can see some of these examples listed here….., …, …and on and on.
Access policies: Role-based acess to cloud services including federated identity mgmt.
Entitlement policies: Limit user access to specific assets types.
Deployment policies: Limit deployment of workloads and data to authorized environments.
Orchestration policies: Apply multiple layers of policies across assets and services in order to enforce configuration management standards and Standard Operating Environments.
Service Level Agreement (SLA) policies: Dynamically scale-up and scale-down application/platform topologies based on compound auto-scaling rules and threshholds.
Security policies: Enforce security zone compliance with policies that configure multiple third- party security tools and utilities.
Lifecycle event policies: Enforce policies at events including SDLC stages, third-party systems events/notification, and event correlations from event streams.
Backup and failover policies: Enforce high availability and disaster recovery policies.
Resource constraint policies: Limit the quantity of IT resources consumed.
Lease and scheduling policies: Limit the duration and scheduling of IT resources deployed.
Chargeback/metering policies: Limit resource consumption and meter consumption based on customizable pricing models.
Configuration Management policies: Automatically detect configuration drift and re-apply original configuration
Storage tier policies: Limit the consumption of storage resources
These policies are…. declarative. Additive. Independent.
And…all of these policies are built on top of an extensible meta-model. And what that really means is that we’ve architected the Agility Platform in such a way that you can create and enforce a nearly unlimited variety of your own custom policies…. Which is important to drive broad enterprise adoption and cover all the use cases that will crop up in the future.
Policy
Governance/Security
Policy
Network
Infrastructure
Compute
Storage
Policy

15. Enterprise governance made simple with a powerful, extensible policy engine
Custom policy creation based on an extensible meta-model
Visual policy editor to create complex, business level policies
Agility Platform leverages visual modeling tools
Represent the org hierarcy in the panel on the left for fine grain policy enforcement.
NOTES: In enterprise settings, you have complex many-to-many relationships between users, apps, platforms, and environments. Policies are much deeper than just entering a VM quota, or an expiration date for an instance (competitors do this…. and use policy “messaging”). And policies and governance vary tremendously between different organizations.
Instead you need a powerful policy engine to govern, and control all this…. And drive automation across all of your solution tiers.
Agility Platform provides:
Extensible policy framework to support unique needs… and a customizable approval workflow that integrates with corporate audit/governance systems
Also a Powerful visual policy modeler and editor
Resemble a graphical process modeler or business rule modeling tool.
Drag and drop palette.
Easier to visualize and manage more complex rules
Faster to create new policies
Appropriate for Sr. Business Analysts to use… no longer need to be a Developer
Makes it easier to get more stakeholders to participate in the lifecycle
Fine-grain policy enforcement across a broad range of objects
Edit via a drag-and-drop palette or XML code

16. Orchestrate and control your application lifecycle in the cloud
DevOps.
We’re all hearing much more about it. Use to accelerate software release all the way from Dev to Production
Netflicks, Amazon as poster child. Many, many releases a day.

17. Cloud-based Application Lifecycle Orchestration and Governance
Accelerating the enterprise SDLC
Model cloud portable applications of any scale and complexity
On-demand deployment and orchestration across hybrid clouds
Extensible, application-centric policies for governance and security
Release automation with automated code deployment across stages
Continuous compliance and configuration management
Visibility and cost transparency from app-to-infrastructure
Open/flexible to work with existing IT ecosystems and tool chains
Design
Develop
Test
UAT
Operate
git
NOTES: What we’re offering in our DevOps Acceleration solution… is the ability for you to create and implement your own Common Application Platforms across your existing SDLC toolchain, while leveraging your organizations preferred approach to private, public or hybrid clouds.
What you will get:
Increase speed/frequency of software releases
Automate workflow across existing tool chains
Govern and enforce common application platforms across SDLC
Adhere to stringent security and regulatory requirements
Significantly lower TCO by leveraging hybrid clouds
Provide cloud portability for complex applications
On-demand, ready to use platforms and apps that end users really need
True self-service, on-demand experience directly from the tools they already use
Provide the governance, management tools, and cost visibility that managers require
Automate application promotion and release for rapid cycles times
Automatically detect and remediate configuration drift to eliminate downstream errors

18. Agility Platform’s Release Manager
Visual dashboard to promote application code and environments across SDLC stages.
Customize lifecycle stages and approval processes.
Integrates into existing tool chains.
There’s no reason why large enterprises, used to 6 to 12 month software release cycles, should not embrace their own DevOps initiatives.
Many of those firms really need to increase the pace of innovation.
DevOps can help them do that by bringing those ideas to market faster.
Our Release Manager allows you to do this.
Take advantages of our strengths in governance controls
Allows you to promote “environment” and “code” from drag-and-drop dashboard

19. Continuous Compliance and Configuration Management
Notifications, alerts, and approval workflows
Continuously monitor compliance of apps, platforms, and entire SOEs… not just infrastructure.
Use Agility Platform’s application-centric policies and event correlation capabilities for sophisticated remediation actions.
Integration with other 3rd party systems
Integration with CMDBs
CMDB
Automatically enforce desired configurations
Agility Platformis at the center of application-centric Configuration Management.
We capture config changes on the instance and send them back to the Agility Platform…
From there, we leverage our policy engine… and take advantage of all the application context, all application-centric policy parameters we contain in our system…. Plus our ability to support events correlations…
Use that information to select the best remediation action.
We then enforce that remediation action with our integration to 3rd party systems
Puppet manifests, incident management systems, CMDBs to validate configs, etc. We can excute much more sophisticated remediations more than just “switch it back”.
A very powerful way to drive consistency across applications and platforms… not just infrastructure.
Master Server
Automatically monitor and detect drift
Orchestrate and configure at deployment
Puppet Agent

20. Agility Platform provides a catalyst for DevOps success
NOTES: Fundamental to this solution is what we’re calling “Common Application Platforms”, and it provides an initial catalyst to start aligning both groups and delivering value to each.
What “Common Application Platforms” allow you to do, is embed IT Ops best practices around the governance and configuration of the underlying infrastructure and platforms that your Dev and Test teams need to do their work. These best practice are captured in this pre-configured, production-like “container” for the application code… that can be used upstream by Dev and Test groups from the beginning.
This way, the coding and testing work is always aligned to its eventual production deployment environment. That way, the two are always kept in sync, and the chance for configuration related- defects to be introduced into production are reduced dramatically.
Both teams get involved in creating and using these CAP, and both teams benefit….
IT Ops gets involved now from the very beginning… rather than just waiting for something to be thrown over the wall at them:
Create standardized, multi-tier enterprise application stacks… which can include very complex topologies
Embed standard SOE agents and utilities
Govern and define security zone requirements and operational SLAs… which by the way can vary across different roles or teams across the SDLC
Dev get to benefit as well:
Deploy to High fidelity production-like environments… from the very beginning… that are available self-service and on-demand… directly from their current IDE
No longer has to worry about configuring app stacks before they can do their work
So both teams get involved, and both teams benefit.
Puppet
Puppet
Puppet
Blueprint

21. Performance Monitoring Configuration Management Reporting/ Chargeback
Faster cycle times and tool chain automation via an Enterprise Cloud Ecosystem
Terremark
External Key Store (SafeNet, Cryptsoft)
HP Cloud
Amazon
QualysGuard (scanning/detection)
Fujitsu
CSC
Host Intrusion detection
(OSSec, Commercial, Juniper)
VLAN mgmt (Juniper)
Savvis
Azure
Rackspace
Hypervisor-based firewalls
(Vmsafe, Juniper)
ClamAV
McAfee AV
External Cloud
Dell
RSA ClearTrust
Security
VMFS
Active Directory
NFS
LDAP
Kerberos
SAML
VPN (OpenVPN,
Amazon VPC)
Swift
Host Firewalls
(IPtables/Windows firewalls)
Storage
Amazon S3
Netegrity
Identity Mgmt
Proxy integration
(Socks/HTTPS)
File system encryption (Win/Linux/Solaris)
vSphere/vCenter
vCloud Director
Oracle OAM
NOTES: To realize a true, enterprise-grade Agile IT operating model, ServiceMesh has developed a very robust ecosystem of vendors and partners that integrate with the Agility Platform. These integration points take place both within an enterprise’s existing IT infrastructure, and also extend out to a variety of external providers…. And apply to both pre-production and production cloud environments.
IaaS
Eucalyptus
Internal Cloud
OpenStack
Microsoft System Center Ops Mgr
Microsoft System Center
HP NIMC
Performance Monitoring
Hadoop
SAP
Ganglia
Apprenda
Cloudstack
Collectd
PaaS
Cloud Foundry
Splunk
Chef
Configuration Management
IBM WebSphere
BMC
Oracle WebLogic
Puppet
.NET
vFabric
DNS
Network
Services
Orchestration
Microsoft System Center Config Mgr
NTP
Development
Tool Chain
Microsoft System Center Orchestrator
Reporting/ Chargeback
Load Balancer (F5)
Subversion
SaaS
DHCP (InfoBlox)
Git
Cisco Process Orchestrator
Eclipse
HP Operations Orchestration
Team Foundation Server
Blade Logic
Visual Studio
Jira
Ariba
SAP
Salesforce.com
Jenkins CI
Jasper
Pureshare
Google Apps

22. Comparison of Agility Platform to VMware

23. Agility Platform – capabilities that span cloud infrastructure to applications
Identity & Access Management
Enterprise CMP Requirements To Enable Cloud-Based IT Operating Models
Cloud Applications
Orchestration & Automation
Service Lifecycle
Service Design
Service Operations
Agility Platform provides a broad range of capabilities as illustrated in this slide. We already discussed several of them, and if we performed an Agility Platform demo we could cover even more. .
You’ll note that these functional capabilities are displayed vertically…. That’s to visually denote that they span the requirements of cloud infrastructure AND cloud platforms and applications. You’ll also note the broad range of public and private clouds we support at the bottom.
You’ll also note a line at the top. This represents the notional “bar” that must be met to enable new cloud-based IT operating models in large enterprise accounts. Its critical that you have a CMP that is application-centric in its management, orchestrations, and governance capabilities to reach this bar. Anything less, and you won’t “move the needle” strategically to obtain the same results as customers like CBA or Visa, for example.
Policy-based Governance
End-to-End Security
Cloud Infrastructure
vCloud Director, vCenter, MS System Center, Azure, EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack, CloudStack, HP Cloud, Rackspace, others.

24. Agility Platform comparison to VMware
Enterprise CMP Requirements
Identity & Access Management
VMware gap:
Multiple overlapping tools that are not integrated
Lack of centralized governance
No application release automation across SDLC stages
Limited to infrastructure-centric runbook automation
Severely limited beyond vSphere-based clouds
Cloud Applications
Orchestration & Automation
In this slide, we now compare Agility Platform to VMware offerings. You’ll see that VMware doesn’t make the “bar”. In fact, it falls well short. The reason for the “gap” is shown in the bullet points below:
VMware gap:
No application context
Multiple overlapping tools that are not integrated
Lack of centralized governance
No application release automation or DevOps
Limited to infrastructure-centric runbook automation
Severely limited beyond vSphere-based clouds
You’ll also note that public and private cloud support is notably less…. And that there is a tremendous amount of disparate, overlapping products to assemble the complete VMware solution.
Service Lifecycle
Service Design
Service Operations
vFabric Application Director
Policy-based Governance
End-to-End Security
vFabric Application Performance Manager
vCloud Automation Center
vCenter Orchestrator
vCloud Director
vFabric Hyperic
vCenter Infrastructure Navigator
vCenter Operations Manager
vCenter Configuration Manager
Cloud Infrastructure
vCenter Chargeback Manager
vCloud Connector
vCenter Ops Manager
vCloud Networking and Security
vCenter Server
vSphere
Cloud
EC2
vCloud Director, vCenter, MS System Center, Azure, EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack, CloudStack, HP Cloud, Rackspace, others.

25. VMware Cloud Product Portfolio
VMware IT
Business Mgmt
Products
vFabric APM
vCloud Suite
Management Tools
vFabric Application
Director
“Business-level’ App monitoring and analysis
vCloud Suite is a collection of multiple point solutions:
vCloud Operations Management
vCenter Infrastructure Navigator
vCenter Chargeback Manager
vCenter Configuration Manager
vFabric Application Director
vCloud Automation Center
vCloud Connector
vCloud Director
vCloud Networking and Security
vCenter Site Recovery Manager
vSphere
Taken individually, several of these VMware products have their own issues such as:
vCloud Director – issues with backing up its meta-data in case it fails. This poses some serious issues regarding disaster recovery and other failure scenarios that can be problematic to enterprise accounts
vFabric App Director – more of a visual modeling tool than an run-time model of how a real application would deploy in different clouds. For example, there is no auto-scaling control via App Director
vCloud Automation Center – a recent acquisition with no integration to other products
However, let’s look at this suite as a whole next….
Application modeling and deployment
vCloud Automation
Center
vCenter Operations
vCloud Director
Workflow-based workload deployment
Cloud resource management
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds

26. VMware Cloud Product Portfolio – Critical Gaps
VMware IT
Business Mgmt
Products
No governance controls
Cloud support limited to vSphere and EC2
No application release automation across SDLC stages
vFabric APM
Infrastructure-centric runbook scripting approach to governance
Cloud support limited to vSphere, EC2, and 1-2 others
No application release automation
vCloud Suite
Management Tools
vFabric Application
Director
Infrastructure-centric cloud resource manager
Limited to vSphere based clouds
“Business-level’ App monitoring and analysis
Note: There are several integration gaps between tools
vCloud Automation Center
Infrastructure-centric runbook scripting approach to governance
Cloud support limited to vSphere, EC2, and 1-2 others
No application release automation
vFabric Application Director
No governance controls
Cloud support limited to vSphere and EC2
No application release automation across SDLC stages
vCloud Director
Infrastructure-centric cloud resource manager
Limited to vSphere based clouds
Application modeling and deployment
No integration between tools
vCloud Automation
Center
vCenter Operations
vCloud Director
Workflow-based workload deployment
Cloud resource management
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds

27. VMware Cloud Product Portfolio – Critical Gaps
VMware IT
Business Mgmt
Products
No governance controls
Cloud support limited to vSphere and EC2
No application release automation across SDLC stages
vFabric APM
Infrastructure-centric runbook scripting approach to governance
Cloud support limited to vSphere, EC2, and 1-2 others
No application release automation
vCloud Suite
Management Tools
vFabric Application
Director
Infrastructure-centric cloud resource manager
Limited to vSphere based clouds
“Business-level’ App monitoring and analysis
Let’s summarize the significant deficiencies that a customer would have to accept with vCloud Suite:
Multiple overlapping scripting/policy tools with no integration between tools
No app-centric governance
Limited access to non-vSphere clouds
No application release automation across SDLC stages
Application modeling and deployment
No integration between tools
vCloud Automation
Center
vCenter Operations
vCloud Director
Workflow-based workload deployment
Cloud resource management
Multiple overlapping scripting/policy tools with no integration between tools
No app-centric governance
Limited access to non-vSphere clouds
No application release automation across SDLC stages
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds

28. Agility Platform is a single integrated platform to address enterprise CMP needs
VMware IT
Business Mgmt
Products
vFabric APM
Single, fully integrated platform
Extensible policies for app- centric governance
Support for 16 different clouds, both internal and external
Application release automation and SDLC acceleration
And much more….
Automated config mgmt detection & remediation
Cloud migration planning modules
End-to-end security model
Cloud provider benchmarking
more…
vFabric Application
Director
“Business-level’ App monitoring and analysis
Instead, the Agility Platform provide a single integrated platform to address all their needs:
Agility Platform is the only enterprise grade cloud management platform that:
Automates the deployment and management of enterprise applications across private, public and hybrid cloud environments
Enforces governance, compliance and security across the full lifecycle of cloud applications
Provides application release automation across the Software Development Life Cycle (SDLC)
Empowers the business with on-demand, self-service access to enterprise cloud applications, platforms, and services
Agility Platform enhances the value of the VMWare ecosystem and drives consumption of VMWare products….(next slide)
NOTE: Agility Platform integrates with vCloud Director and vCenter… hence the dotted line around vCloud Director in the slide. vCloud Director is not necessary for many customer use cases, but Agility Platform supports it.
Application modeling and deployment
vCloud Automation
Center
vCenter Operations
vCloud Director
Cloud resource management
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds

29. Agility Platform can drive additional licenses for complementary VMware products
VMware IT
Business Mgmt
Products
vFabric APM +
Additional Licenses +
Additional Licenses
vFabric Application
Director +
Additional Licenses
Agility Platform is not about displacing vCAC and vAppDirector. Its about growing the customer’s footprint in the cloud.
By using Agility Platform to successfully grow the customer’s cloud footprint with higher level platforms and apps…. We actually complement and drive the consumption of MORE VMware products. Specifically, when you successfully implement Agility and its benefits to transform the IT operating model and accelerate app lifecycle within enterprise accounts, you actually drive an increase in consumption of license for vCenter, vSphere, Vblock,, vCenter Ops Mgr, vFabric APM, and others.
Also it is worth noting that vCloud App Director traction has been very limited, and in many cases it has been given away, so displacing it with Agility Platform to drive consumption of several other VMware products is a smart move.
Application modeling and deployment
vCloud Automation
Center
vCenter Operations
vCloud Director +
Additional Licenses
Cloud Infrastructure monitoring and analytics
Non-VMware Private & Public Clouds &
PaaS Environments
VMware-based Private or Public Clouds
vCenter
and vSphere

30. 4 things to remember…..
Agility Platform is a comprehensive, purpose-built CMP for enterprise customers
Applications and Platforms Drive Business Value… not infrastructure
Cloud Governance must be application-centric and extensible
Application Lifecycle Acceleration is a priority for large enterprises today

31. More EMC sales content is online…

32. Backup

33. Agility Platform comparison to BMC
Enterprise CMP Requirements
BMC gap:
Must sell significant services to integrate their software
Multiple overlapping management interfaces
Automation is distributed across 5 products
Vendor lock-in with BMC ITOM tools and architecture
Identity & Access Management
Cloud Applications
BMC Application Automation
BMC Atrium Orchestrator
BMC Release Process Mgmt
BMC Cloud Lifecycle Management
Orchestration & Automation
In this slide, we now compare Agility Platform to BMCofferings. You’ll see that BMC also doesn’t make the “bar”. The reason for the “gap” is shown in the bullet points below:
BMC gap:
Must sell significant services to integrate their software
Multiple overlapping management interfaces
Automation is distributed across 5 products
Vendor lock-in with BMC ITOM tools and architecture
Service Lifecycle
Service Design
Service Operations
BMC Application Problem Resolution
BMC Atrium ITIL Service Level Management
BMC Application Diagnostics
Policy-based Governance
End-to-End Security
BMC End User Experience Management
BMC Cloud Operations Management
BMC Middleware Automation
BMC Atrium Orchestrator
BMC Cloud Lifecycle Management
BMC Atrium ITIL Service Level Mgmt
BMC Cloud Operations Management
Cloud Infrastructure
BMC Server Automation
BMC Network Automation
BMC Atrium Orchestrator
BMC Atrium ITIL Service Level Management
BMC Atrium Discovery and Dependency Mapping
vCloud Director, vCenter, MS System Center, Azure, EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack, CloudStack, HP Cloud, Rackspace, others.